The age old question of when you should monetize your blog. There are a lot of different opinions for this.
I’ve been building and growing blogs for nearly a decade now, and I’ve tried just about every and any style and schedule of monetization out there. And in this tutorial, I’m going to show you the most effective method that I’ve found, and the one I stick to to this day.
How are you monetizing?
To answer this question effectively, we need to determine how exactly you’re going to monetize your blog. Is it going to be with ads, affiliate links, or both?
Or are you going to be selling your own products, or perhaps you want to sell services instead?
What you choose will determine what is the best time to start monetizing.
Let’s go through them one by one.
If you’re monetizing with ads, ideally you shouldn’t put any ads on your site until you hit at least 100 visitors per day.
Because you won’t make money anyways if you’re getting no traffic. Even at 100 visitors per day, you’re not going to be making much so there’s really no point in putting ads on your site.
And there’s nothing wrong with that. If you want to do that, that’s fine. Once you’re approved for Adsense, you can paste in your code to whichever site you want. You don’t have to register each one separately.
If you’re monetizing with affiliate products, then I would start monetizing right away – but only if it’s relevant to the content.
With affiliate products, you need your content to be targeted around that product. For example, if your article reviews the 10 best hair dryers, then you’ll add in affiliate links for people to purchase them.
There’s no point in waiting until you get traffic before putting in those affiliate links.
Yes, you won’t get much traffic if your blog is brand new. But you want anyone who reads that post to potentially convert into a commission.
Don’t plaster your site with banner ads to affiliate products. This is the mistake that most people make. They sign up to an affiliate program, then start advertising products all over their site. You’ll see links in the sidebar, the header, and even in irrelevant articles.
That’s the wrong way to go about affiliate marketing. You want to selectively place your affiliate links only on the pages where you’re talking about that product.
Products and services
This is the monetization method that I prefer, since it has the potential to generate the most revenue with the least amount of traffic.
With ads and affiliate marketing, it’s tough to generate a large income on low traffic blogs. However, if you’re monetizing with high-ticket products, then even just a few sales a month can add up to thousands of dollars.
Of course, this method takes a lot more work, and a lot longer time to implement.
It works differently than advertising and affiliate products.
For anybody to purchase something directly from you, they need to trust you and your brand, and believe in your products.
Obviously, that takes more time than someone just landing on your blog and clicking an ad.
So when should you start selling products and services?
For this option, it’s not a matter of when, but how many email subscribers you have.
If you have a new blog, the best time to launch a product (or service) of your own is when you have 1000 subscribers.
This can take anywhere between 1 and 6 months.
You have to wait longer, but the revenue you’ll generate is a lot higher, even if your monthly traffic is not very large.
How RankXL is monetized
Before starting RankXL, I used to monetize all my blogs with Adsense. And it was great! It made me a lot of money, and I loved how passive it was.
Each new blog I started, I would just paste in my Adsense code from day 1 even if I was getting zero traffic. There’s no penalty for doing that or anything like that.
RankXL was the first blog I started monetizing with selling my own products. It’s done so well, that it’s now my preferred monetization method.
With RankXL, I launched my first product about 6 months after I started the blog. And it went on to generate close to $10,000 in sales in the first month.
Yes, I could have tried launching it sooner, but it wouldn’t have really made sense since my email list was so small. 6 months is when I had enough subscribers that selling a product would produce some meaningful income.
So at what point should you start monetizing?
If you’re using Adsense, and are already approved to the program, then you can start placing ads on your site from day 1. If you’re not approved, then wait until you have at least 100 visitors per day.
If you’re promoting affiliate products, then start monetizing right away.
If you’re selling your own products or services, wait until you have at least 1000 email subscribers. This can take up to 6 months, but will generate the most income.