A few weeks ago, I published a lengthy blog post about how to use influencer outreach to build traffic to a new blog.
In it, I briefly mentioned introduction emails.
What are introduction emails? Let’s say that you want to reach out to a certain influencer. The problem is that they don’t know who you are, and whatever email you send them will just get mixed in with hundreds or thousands of other emails just like yours. So instead of contacting them directly, you first look through your own network first to see if anybody knows them. If they do, you simple ask them to email the influencer for you with an introduction.
It may not seem like this would make a big difference, but it really does make a big difference.
And in this post, I want to dive in a little further to dissect what really goes into using them.