How Jack Herrick Built A Multi-Million Dollar Adsense Blog… Twice

By Chris Lee 78 comments

Wh-logoI always enjoy doing research on giant Adsense publishers and how they got started. Since it’s the main way I make money from my websites, I’m always curious about how they grew to their size and what lessons I can take and apply to my own sites.

Recently, I’ve been reading about a man named Jack Herrick. Since the day he ran his first website, he’s become one of the biggest Adsense publishers in the world.

The best part? He’s achieved such great milestones just one website at a time, with search as his main traffic strategy.

While it seems every content-based business model these days is centered around viral content and Facebook traffic, Jack is laser-focused on one thing, and one thing only: creating amazing content that will stand the test of time with Google.

And it’s been working… VERY WELL.

This struck a chord with me, since it’s the model I aim to achieve with my own blogs, and the one I teach about in the Niche Site Course. While I’m nowhere near the level of traffic and Adsense income as Jack, it’s such an inspiration to see that such numbers are possible.

For those who haven’t heard of Jack before, you’ve probably heard of his sites: eHow and Wikihow

I’ve learned so much just researching his approach and mindset while building these two companies, and I hope you can get something valuable out of it yourself.

So here goes…

The story of eHow.com

ehow-logoAlthough Jack is usually the first name that comes to mind when you think of eHow, he’s not the one who founded it.

eHow was originally founded in the early years of the first web bubble, in 1998.

It wasn’t a typical “niche site” project started by a few guys. It was a full-fledged, VC backed startup with 200 employees. They launched with $36M in funding, including an investment from the top VC firm at the time, Hummer Winblad.

Why did it get so much attention before it was even launched?

The internet was young back then. What seems like a crowded market today was an empty market not too long ago.

We have a countless number of “how-to” websites today, but back then… the idea of a giant how-to guide on the internet seemed like a brilliant (and very lucrative) idea.

In 1999-2000, it was one of the most popular sites on the internet. The original founder and the CEO were even featured on Oprah.

On top of that… because they were receiving so much traffic and attention, the site received POWERFUL links from just about every large website on the web at the time.

But they made a huge mistake…

They blocked Google from crawling their website… purposely……

why gif

Because back then… SEO wasn’t this important thing that everybody paid attention to, or even knew about.

To the original founders, their thinking was, “Hey, why are we letting this thing called Google crawl around our site. A large percentage of people are going to start using Google instead of coming to our site directly.”

Instead of allowing people to go to Google, and risk the possibility of them clicking a different result other than theirs, they just blocked Google altogether.

They got what they wanted. They had one of the strongest link profiles of any website at the time, but they didn’t rank for anything.

They were doing well with the strategy…… but…..

Soon, the dot com bubble hit…

eHow was hit bad. Their operating costs were just too high, and in 2003 they filed for bankruptcy.

The bad decisions continued…

As the dot com bubble hit, advertising CPM’s were dying with it. Ads that used to have a $12 CPM dropped as low as $0.12 CPM.

As a result, they reverted to a pay-per-view kind of style on their site.

People had to pay to finish the rest of the article. When that stopped working, they required them to sign up and slammed offers down the customers’ throats throughout the registration process.

So if someone just wanted to learn how to cook an egg or something, that’s what they’d see.

seriously gif

That’s a good way to drive people away and make them never come back.

And in 2004, they only had 40,000 unique monthly visitors to the site.

Then came Jack Herrick…

Jack Herrick had been following eHow for a few years now. He used their site, and loved the idea of having a giant how-to guide on the internet where you can learn to do just about anything.

He called them up, and offered to buy the website, and the owners were more than happy to let go of it.

And guess how much he bought it for?
$100,000.

That’s an unbelievable deal if we look at how much eHow has grown today, but it wasn’t such an easy decision for Jack at the time.

He would be using the money he and his wife saved as down payment for a house. And content was seen as a dying business model.

Even his venture capitalist friends advised him NOT to buy the website.

It was a big risk.

But Jack had a greater vision for the site, and he went through with the purchase.

How Jack grew eHow’s traffic to 5.5M unique visitors per month

After taking over the site, he made some really big changes immediately by doing 3 things:

1. He removed all the blocks on Google’s crawlers.
2. He took down all the registration processes that blocked people from viewing their content.
3. He moved to a simpler monetization strategy: Adsense.

Within a few years, traffic grew to 5.5M unique visitors per month, and the site was profitable again.

Adsense was first made public in 2003, so they were blessed with perfect timing.

Remember this is in 2003. There weren’t hundreds of ad networks like we have today.

To find a way to monetize hundreds of thousands of pages with a HUGE variety of subjects would have been an impossible task.

With Adsense, they simply inserted a piece of code, and it would show relevant ads on EVERY page.

Frustrations while running eHow

As traffic grew, Jack realized that he wouldn’t be able to continue on with this model. It was turning into a content farm.

ehow-farm

His goal was to create the world’s best how-to guide. But he was being moved further away from his goal with every article that was being published on the site.

They were paying $15 per article at eHow. And for $15, you get a $15-quality article.

Soon, the site was full of fluffy content, and Jack fell out of love with the business.

Also, search traffic drove their entire business, but at the rate it was going, things didn’t look good for the long-term.

But it was working at the time. So why fix something that isn’t broken?

Instead of changing the entire structure of how eHow operated, he decided to start a new site on the side.

And WikiHow was born in 2004

wikihowWikiHow played into Jack’s vision for a how-to site with ONLY the highest quality of content.

Jack wasn’t in this for the money. He was passionate about his dream to create the world’s best how-to guide for anything and everything on the internet.

WikiHow was the site that Jack fell in love with, and could grow it the way he wanted to from the ground up.

After deciding that this was the one thing he wanted to focus on….

Jack sold eHow to Demand Media in 2006.

DemandMedia-490x280Demand Media is one of the largest Adsense publishers in the world, and is now a publicly traded company.

Their own business strategy is quite creative and controversial, but that’s a story for another day.

They’re essentially a content farm. But what’s interesting is that that was their strategy since the company was first founded in 2006. They use an algorithmic approach to figuring out what’s a hot Google search and then write content for it (for cheap).

They’re taking advantage of their domain authority, but scaling it to extreme lengths.

But back to the story…

At the time, WikiHow was still struggling to get off the ground. eHow was a thriving business making a lot of money.

So why did he sell it? So that he could focus on WikiHow full-time. He could use the money to fund WikiHow. It would give him the financial security to not have to worry about money, while he worked on his new project… without having to take on VC investors.

Jack saw WikiHow as the future of the how-to business.

Although Demand Media was aware of WikiHow when they purchased eHow, they didn’t see it as a threat. It was a different model than what eHow was, and barely looked to be getting any traction.

What’s the difference between eHow and WikiHow?

The main difference is source of content:

– eHow’s content is purchased content. They pay writers and freelancers a small fee for writing their articles for them.

– WikiHow’s content is free. It’s a wiki (like Wikipedia). It’s open source. Anybody can add and edit articles on the site. People contribute articles to the site through their own passion and love for an open source web.

The second difference is quality of content

WikiHow determines to be the highest in quality for all their articles.

That being said, they’re a wiki! That means any person off the block can join and submit an article on their site. So a lot of them end up as crap.

But WikiHow has editors.

Unlike eHow, their articles get better over time. If anything looks wrong or outdated, it gets fixed. That’s a feature that eHow would find very difficult (and expensive) to emulate.

Lastly, company size

WikiHow is a very small, lean, and frugal company, and employs only around 24 people, whereas some websites with a similar Alexa ranking may have several hundred.

And they didn’t have to take any venture money since it was founded. That enables Jack to run the business much more freely and with a more open-mind, which is crucial for the open-source web.

Should you start your own wiki?

Here’s the question you might be wondering: “Why the hell would people want to write articles for my site for free!?”

I had the same question myself.

Basically, it’s for a purpose of contributing to something that’s greater than them. They want to help others, and create value in the world.

This question was asked on Quora and Wikipedia’s founder, Jimmy Wales left three words:

Screen Shot 2015-07-25 at 10.48.29 PM

If you talk to people who contribute to sites like Wikipedia and WikiHow, and other wiki based sites, they have a passion and strong interest in it. It’s their hobby, and it’s fun for them.

So if you want to start your own Wiki, the biggest challenge is attracting the right people to come contribute to your site, if you were ever to start one.

The perfect business model

WikiHow’s business model might sound like a dream come true for most publishers. You basically have the entire world creating top-notch content for them, and all they have to do is slap Adsense on those pages.

They don’t need to hire writers, manage hundreds of staff, and can work out of the comfort of their own home.

Yes, WikiHow runs their business out of their home.

Here’s a video by Adsense featuring the WikiHow team:

They have one of the most desired business models in the world.

But it took a lot of hard work (and luck) to get there.

Jack states that the toughest part about running a public wiki site is getting it started. A lot of luck is involved.

How do you lure strangers onto an empty site that they’ve never heard of to start contributing and editing articles for you…..for free!?

It sounds like an impossible task.

Here’s what Jack Herrick describes his first few years were like running WikiHow: Depressing.

There just wasn’t enough people on the editorial and contribution side of things to get things rolling.

People would submit poorly written content, hooligans would vandalize the homepage (and even put up pictures of their junk), and there wouldn’t be enough editors to catch everything right away.

Imagine waking up, grabbing a coffee, and opening up your website and seeing a picture of a **** on the homepage.

Seriously………… it would demotivate anybody to just give up and curse the whole wiki model.

But Jack kept at it. For a few years.

IT WAS A FEW YEARS BEFORE IT WAS PROFITABLE. Not many people can go years working on something like this. It wasn’t making money, and it was frustrating to try and manage everything that people were submitting.

But he stuck with it, and made it work.

As more editors joined, they in turn invited more of their friends and colleagues. And it was like a snowball effect.

It took a long time, but WikiHow finally took shape.

What’s the big payoff?

Obviously, once you’re able to create this system, the machine works on its own. You have editors, contributors, and the entire world just creating and editing articles for you.

But Jack’s biggest payoff was seeing how much value was being provided by WikiHow.

It was having a community, and creating the type of content that CAN’T be bought.

For instance, Jack described in his Mixergy interview that one page, “How to Survive in Federal Prison,” was written in collaboration of former federal prisoners.

You could never have paid a freelance writer to write something like that!

Lojjik Braughler, a WikiHow admin and editor, says: “Exact financial details are not disclosable. However, wikiHow is certainly a profitable company. It has used the same model from early on and it works pretty well.

What distinguishes it from many other companies is that although it turns a profit, profit is not its primary motive. It is an influence, yes, but the primary goal is building a high-quality how-to manual in multiple languages.”

And it certainly shows in their content’s quality.

The thing that impressed me most:

WikiHow would never have grown to where it is today without Jack Herrick. Without someone with Jack’s mindset…. the company would NOT be at the size it is today.

The most impressive thing I’ve learned about WikiHow was how they handled Google’s Panda updates. At the time, Google specifically went after these content farm type of websites with low quality content, and producing articles at scale.

Sites like eHow and WikiHow were hit pretty hard.

But while all their competitors were giving up, laying people off, and hitting the brakes on content production, WikiHow did the opposite.

They doubled down. They hired more people, and decided to FIX their low-quality content.

When their competitors were leaving the industry, they saw it as the perfect opportunity to double down and capture more of the market.

That doesn’t mean they weren’t hit. They were. But they’ve taken the necessary steps to realize what would work in the long term.

In addition to doubling down on more high quality content, they also hid their low-quality content pages from Google.

Once they revamped them, they would re-introduce them on the main website again.

It’s this long-term strategy that allowed WikiHow to bounce back as the how-to leader in the internet while others are still trying to recover.

WikiHow today

Today, WikiHow ranks for just about everything. Whatever search you do, you’ll likely see a WikiHow page on the first page of Google.

Jack’s long-term efforts paid off. You can notice a huge difference in the decrease of other how-to sites that are showing up, and the increase in WikiHow pages that are showing up.

According to SimilarWeb, WikiHow is getting 130 million visitors per month.

Screen Shot 2015-07-25 at 3.54.40 PM

90% from organic search!

Compare that to a site like BuzzFeed, who gets the same amount of traffic, but are working around the clock to make stories go viral, and maintaining their 500+ employees.

eHow gets 29 million visitors per month.

Screen Shot 2015-07-25 at 3.53.51 PM

Proof that long-term efforts always pays off, and are far more worth it than growing quickly through whatever means necessary.

With so many pages on their site, maintaining quality is always a work in progress, but WikiHow is on the right track.

Some other stats on WikiHow

This is straight from the WikiHow website and doesn’t seem to say when it was last updated.

Screen Shot 2015-07-25 at 3.37.18 PM

Lessons learned

There are a lot of things to be taken away from the story of WikiHow. Here are some of the most important ones.

1. Building a site with a LONG-TERM strategy will always be profitable, no matter the conditions of Google.

So many people are too caught up with the possibility of their money sites getting “hit” or penalized. If you’re not doing anything “shady” then you shouldn’t have to be worrying all the time.

If you build your site from the ground up with strong, high-quality content, and acquire authoritative links from real website, then there’s nothing to “hit.”

Only then, a niche site can turn into a business that’s sustainable, and around for the long-haul.

Jack knew that eHow wasn’t doing things the way it should for a long-term strategy. That drove him to create WikiHow.

Even when things are working NOW… think to yourself if this is a long-term strategy or just a short-term play.

2. Be different from your competitors in QUALITY

Don’t just build more links than your competitors. Create content that blows them out of the water. If Google were to put everything on the first page side by side and analyze them, where does yours stand? If it doesn’t deserve to be number 1, then don’t be surprised if it isn’t.

Having much better content won’t just automatically rank you higher than your competitors instantly. That’s an often misunderstood conception about quality.

Having high quality content affects your rankings and traffic in the long-term. It’s only a part of the equation.

It becomes easier to get links, shares, and you can pull in more long-tail traffic. Who cares if the #1 ranking page is #1. If you’re able to create a monster of a page that pulls in 2x the traffic through long-tail searches, then you’ve already won and it’s only a matter of time before you outrank it.

3. Give it time, and have a vision for the site

It took years before Jack was profitable, and WikiHow finally started to take shape.

YEARS!

Most people in internet marketing give up after a month or two if they don’t see instant profits from their site.

Don’t just wonder why rankings for your main keywords haven’t moved in over a week. Instead, think of the long-term vision.

Where do you see the site being after a year? What’s your yearly goal for the site? At what point will the site be deemed as a success? What do you need to do in order to get there?

If you don’t even care about thinking ahead that far, then it’s not a good sign, especially in today’s SEO landscape.

4. Stick with your vision

When Panda hit, everyone was giving up. But Jack doubled down and invested in improving content quality.

Sounds like the obvious move when we read about it today, but back then… when traffic drops XX% overnight… it’s not an easy decision to make.

But his vision wasn’t to suck profits out of a content-farm business.

His vision was to create the best how-to guide on the internet. And that’s what allowed him to have this different mindset when Panda hit.

He wasn’t like, “Oh, okay that didn’t work. Let’s dump it and move on to something else.”

He figured out a way to fix it because he believed in his site’s mission.

5. Plan BIG

Make any niche site you start these days “worth the effort.”

Don’t go after tiny niches. Aim bigger. Doesn’t have to be as big as WikiHow, but target big keywords.

Think about the potential of your keywords, your niche, and your website. What’s the return on making that site a success?

If you’re interested in basketball, don’t just find a keyword like “how to jump higher” and base your entire site around it. Go bigger. Build a site around basketball training and dominate all the biggest keywords.

Make sure that whatever hard work you put into your site, the reward is worth it.

Should you start your own how-to site?

It’s pretty much impossible to compete with WikiHow and eHow now.

They have a few unsurmountable advantages:

1. They were early to the internet.
2. They have an absolutely insane link profile and domain authority.
3. They have a large team. They can crank out 1000 articles tomorrow if they needed to.
4. They cover anything and everything.

Don’t go out there and try to build the next WikiHow or eHow. I still talk to a lot of people who dream of it, but it’s definitely not a good idea unless you have some solid planning, and funding, in place.

While it’s an ambitious goal, content quality is IMPOSSIBLE to maintain when your objective is to grow at such a massive scale.

The only reason WikiHow was able to do it is because they’re a wiki. They’re an open source site that the world can edit.

And even so, they’re still having problems with it.

Instead… go specialized

Don’t just build a generalized how-to site about anything and everything. Make it about something more specific.

For example, a how-to site for dads, or for men only, women only, or for college students. What about a how-to site for surviving in the outdoors, or a how-to for minimalist living.

If you think in this way, there are a lot of different directions you can go, you still have a lot of room to grow, and it will be manageable to build on your own or with just a small team.

Leave a Reply

78 Comments

  • Reply Faraz July 26, 2015 at 7:53 am

    Great article Chris!
    Helps me remain motivated and reminds me of the potential of my site long-term. For many it’s about profit. For me it’s the value, education and the freedom that a self-funded website can potentially offer. Not having a corporate overlord minimising costs and maximising profits ahaha

    • Reply Chris Lee July 26, 2015 at 3:27 pm

      Thanks Faraz, that’s great you share a similar vision. Best of luck with your site.

  • Reply Craig July 26, 2015 at 8:49 am

    Get, inspiring article Chris. Thanks for sharing.

    • Reply Chris Lee July 26, 2015 at 3:26 pm

      Thanks for reading, Craig.

  • Reply Richard July 26, 2015 at 9:06 am

    brilliant! Love to read those kind of articles, on how the big adsense earner pull that off. It will be very educational and inspirational. Please take them coming. You mentioned that Demand Media is wring for cheap on google trends, how do they do that? Would love to know that in more details πŸ™‚

    • Reply Chris Lee July 26, 2015 at 3:26 pm

      Cool, thanks for the feedback Richard. They use their own algorithm for figuring out the value of keywords, then buy articles for cheap, and use their domain authority to rank for it instantly.

  • Reply Ruben July 26, 2015 at 12:06 pm

    Wow amazing post Chris!
    Do you know for howmuch he sold his ehow to that company? πŸ™‚

    Like I said in a previous comment, I started with a site about something with just ~3k searches/month. I wanted to learn a lot and thought: if I can’t rank for this, I won’t rank a big one either… but you keep telling to use a big keyword so I’m a bit confused right now… Can you help me? πŸ™‚

    Oh and one last question: could you give tips/make a post about keeping your concentration to your work, also when it’s a bit boring for a while? I seem to have problems with it, and I’ve read about others with the same problem… Thanks a lot for your effort!

    • Reply Chris Lee July 26, 2015 at 3:23 pm

      How much he sold eHow for hasn’t been disclosed, or I just couldn’t find it.

      I say go after big keywords because 3k searches/month is not enough. If you work hard on ranking it #1, there’s not much payoff for getting there because it’s only 3k searches per month.

      That’s a good idea. I will. Thanks, Ruben.

  • Reply Kenny July 26, 2015 at 1:19 pm

    Yea, I like these kinds of posts. It gives me a perspective of what I have been doing the past 2 years.

    Never did I think that long term.

    • Reply Chris Lee July 26, 2015 at 3:20 pm

      Thanks for the feedback, Kenny!

  • Reply Francis July 26, 2015 at 2:00 pm

    Chris,

    Thanks for taking the time write this big post with so many golden nuggets.

    This post, couple with the training inside of your niche site course has given me an idea for the kind of site to build.

    Many Regards,
    Francis

    • Reply Chris Lee July 26, 2015 at 3:20 pm

      Great, thanks for reading Francis.

  • Reply Kashif July 26, 2015 at 2:37 pm

    Fascinating insight into Wikihow and ehow. However, you have not elaborated on how much they are earning from Adsense (approximates of course) and what are their operating costs. Not sure how the title about Million dollar adsense site has been covered in the post.

    • Reply Chris Lee July 26, 2015 at 3:19 pm

      Their specific earnings aren’t disclosed, and it’s not possible to estimate CPM’s because they’re covering such a wide variety of topics.

  • Reply Theodore Nwangene July 26, 2015 at 3:51 pm

    This is really a wake up call Chris,
    A very inspiring story indeed. Once again, you’ve shown us that hard work, patience and consistency pays for real.

    I agree with what you said about not chasing tiny niches unless you’re aiming for a short term business which is not even advisable.

    Most of the other guys always advise us to go tiny, to go after sub-niches with lower competition so that it will be easy to rank for the keywords but i believe that if you can create something that is good enough then, it will only take you sometime before you start beating your competitors.

    Really awesome Chris, thanks for sharing.

    • Reply Chris Lee July 26, 2015 at 3:56 pm

      Cool, thanks for your feedback Theodore.

  • Reply diane @smartmoneysimplelife July 26, 2015 at 6:46 pm

    Thank you Chris, this was a very interesting article. It’s always nice to see how these behemoth sites started and what they do to stay current.

    My big takeaway? Quality over quantity – unless you’re clever enough to manage both. πŸ™‚

    • Reply Chris Lee July 26, 2015 at 6:53 pm

      Thanks for reading, Diane. That’s exactly it + that taking advantage of domain authority is profitable, but only sustainable if you can maintain that level of quality throughout the site.

  • Reply Imran July 27, 2015 at 1:36 am

    Thanks Chris.

    It’s really motivating for everyone. It inspired me to think a bit differently about my blogs.

    Imran

    • Reply Chris Lee July 27, 2015 at 2:37 am

      Thanks for your feedback, Imran.

  • Reply Doug Beney July 27, 2015 at 11:06 am

    What happened to the 200 employees and the VC funding after jack took over ehow? Great article btw! That’s so funny that they originally didn’t want to be on Google!

    • Reply Chris Lee July 27, 2015 at 5:31 pm

      It isn’t mentioned what happened to the employees, but most of them were gone long before Jack took over when the dot com bubble hit.

  • Reply Tung Tran July 27, 2015 at 11:53 pm

    Awesome article Chris! You’re really bringing a fresh perspective to the community which is always all about niching down and finding low competition keywords.

    I’ve been doing a lot of research about sites like Greatist, Mindbodygreen too and had some similar conclusions.

    Keep it up buddy! Looking forward to more articles!

    • Reply Chris Lee July 28, 2015 at 3:50 am

      Thanks, Tung πŸ™‚ Appreciate that, man.

  • Reply Anurag July 31, 2015 at 11:46 am

    Hi Chris,
    When I used to browse eHow and Wikihow in the past. I would think them as the competitors in the same niche. I didn’t even know they were started by the same person for different purpose ofcourse.
    Thanks for the share!

    • Reply Chris Lee July 31, 2015 at 5:46 pm

      No problem, thanks for reading!

  • Reply Darko July 31, 2015 at 3:56 pm

    Inspiring! Both – the story and the article!

    Men I think I have never ever read an article so long over the web…

    And the part “Lessons learned” – man that is like a cherry on a best cake ever and I love cherries.

    Besides your blog is awesome and I can see how much work and knowledge and experience throughout the years has been gathered so I’ll definitely be following you cause I see I can learn here…

    Thanks!

    • Reply Chris Lee July 31, 2015 at 5:47 pm

      Awesome! Thanks, Darko. Happy to hear that πŸ™‚

  • Reply krunal August 3, 2015 at 12:09 pm

    Yehh. !!
    After so many years now i know the truth of these both websites. Thank you for sharing this great story of great person..

    Thank you chries lee

    • Reply Chris Lee August 3, 2015 at 5:10 pm

      Cool, thanks for reading Krunal.

  • Reply Guru August 3, 2015 at 5:08 pm

    Thanks for sharing about eHow and WikiHow… informative article, i thot these two are competitors but after reading article only i came to know both are started by same person.

    Thanks again.

    • Reply Chris Lee August 3, 2015 at 5:10 pm

      Thanks Guru. Well… they’re competitors now πŸ™‚

  • Reply ajay August 4, 2015 at 8:20 am

    probably it is best article on net for long term business plan

    • Reply Chris Lee August 4, 2015 at 5:36 pm

      Thanks, Ajay.

  • Reply Jon Haver August 4, 2015 at 10:05 pm

    Awesome article…great to hear how he recognized eHow for what it was becoming and got out. Kudos to him and his success and thank you for sharing the detailed analysis.

    Please do follow up with the demandmedia piece…I think there is a story there. People talk about how profitable website buying is at the current selling prices but if that was the case why can’t a public company with massive financial resources make it work profitably (demand media, quinstreet)

    • Reply Chris Lee August 5, 2015 at 5:16 am

      Hey Jon, thanks. I’ve learned a lot from it myself, and I can’t wait to start digging into demand media and other large companies with giant pockets and their different strategies. Will be sharing my findings shortly.

  • Reply Tony Brayley August 7, 2015 at 10:06 am

    Hey Chris,

    Fantastic article! I’m guessing you spend a fair bit of time creating these large and insightful posts. How long does it take you?

    I’m just starting out with a new blog, in the IM niche. I see a long road ahead of me. While I do enjoy writing, sometimes I find it difficult to come up with good ideas to write about. Any suggestions?

    Keep up the great work here. I am a follower, and look forward to your next post!

    Cheers!

    • Reply Chris Lee August 7, 2015 at 5:53 pm

      Thanks Tony. For me, I only spend a lot of time on posts that are targeting the biggest keywords. They take me at least 2 hours, usually a lot longer as I spread them out over a few days rather than work on it at once.

  • Reply Vinicius September 17, 2015 at 6:18 pm

    hello Chris

    That was the best article on your website so far. Get more articles like this.

    What do you think of accommodation on niche site (hotels and hostels)?

    Or a site with travel tips and more static items like (resorts in place or X 35 X accomodation in place) …

    You think it can work?

    • Reply Chris Lee September 18, 2015 at 7:54 pm

      Thanks πŸ™‚

      Yeah it can work. Check the competition first.

  • Reply Jerry Chang February 3, 2016 at 9:51 am

    Hi Chris,

    I like the way you write articles and this is another great one. Normally I don’t really successful stories because they sometimes could be tedious and I am a slow reader but you really make it directly to the points and so easy to ready. Thank you for this article and keep up the good work.

    • Reply Chris Lee February 3, 2016 at 12:07 pm

      Thanks, Jerry πŸ™‚ Glad you liked it.

  • Reply Lakme salon Coupons April 5, 2016 at 3:29 am

    nice post

    • Reply Chris Lee April 11, 2016 at 11:10 pm

      Thanks!

  • Reply Suanlian Tangpua May 2, 2016 at 3:15 am

    Wow…I am a very big fan of Jack Herrick. Nice story…Hard work is always the key to success.

    • Reply Chris Lee May 2, 2016 at 3:54 am

      Thanks for reading, Suanlian!

  • Reply Jamie Hudson May 13, 2016 at 8:20 am

    Oh!! Great post, I think it is the result of greater hard work! It has given a good inspiration. Thanks for sharing πŸ™‚

    • Reply Chris Lee May 13, 2016 at 3:52 pm

      Thanks, Jamie.

  • Reply John July 1, 2016 at 7:03 am

    Hi Chris,

    Thanks for this great article. I enjoyed reading it.
    I was inspired and get motivated. I’m hoping for your success and God bless you!

    • Reply Chris Lee July 1, 2016 at 6:49 pm

      Thanks John!

  • Reply uthman saheed July 31, 2016 at 12:56 am

    the most touching thing here is “give it time and have a vision for it” Honestly, it took time and vision to do such an incredible thing. It really wonderful to be determined and remain focused to achieve that, no matter how tough.

    Thanks for this post

    • Reply Chris Lee August 1, 2016 at 8:25 am

      Thanks for the comment, Uthman. Glad you liked it πŸ™‚

  • Reply EKANT PURI August 7, 2016 at 1:16 pm

    Worth Reading.Even I made a website and earned nothing. But, now am earning a decent amount from another website. But not millions lol πŸ˜›

    • Reply Chris Lee August 7, 2016 at 2:27 pm

      Thanks for reading Ekant πŸ™‚

  • Reply Harsh Sangal November 4, 2016 at 6:58 am

    Undoubtedly an astonishing article. It’s amazing to read the inspiring journey of an online entrepreneur (Jack Herrick) and know how he nurtured and turned a site like WikiHow into a huge traffic puller. And I would say, Chris, you did a fabulous job in organizing and covering every bit of the WikiHow and its growth progression. Thanks!

    • Reply Chris Lee November 8, 2016 at 5:46 pm

      Thanks so much Harsh πŸ™‚

  • Reply usoro December 17, 2016 at 4:11 pm

    chris this is really a fantastic article. wow. I am just in love with your blog. As a new blogger i have long term views and i will definitely work hard

    • Reply Chris Lee December 25, 2016 at 9:52 pm

      Thank you Usoro πŸ™‚

  • Reply Rohit Singh December 24, 2016 at 5:37 am

    Hi, one of the best article I have ever read and yes you are true that it’s really a tough task to outrank wiki how but you never know who can do what and when.

    It is possible but you have to do a solid planning and produce very high quality content and in long run you can make the difference πŸ™‚

    • Reply Chris Lee December 25, 2016 at 9:49 pm

      Thanks Rohit πŸ™‚ I agree!

  • Reply Sinra January 25, 2017 at 10:42 pm

    Nice article, and inspire me to do more on my site to get better in adsense.

    • Reply Chris Lee January 26, 2017 at 1:00 pm

      Thanks Sinra.

  • Reply Jake March 13, 2017 at 8:00 am

    It was really inspiring and I would really admit that this is one of the finest stuff that I came across today.
    Well, I actually did not know that eHow and WikiHow were once own by the same guy.
    Thanks.

    • Reply Chris Lee March 16, 2017 at 11:59 am

      Thanks for reading Jake πŸ™‚

  • Reply Lenin Zapata March 22, 2017 at 2:28 am

    It is incredible to know these stories, and it is incredible that the world of blogs has grown so much and in turn has been as old as the web. Sometimes it becomes difficult to make big in this industry but nevertheless it is motivating to start with something.

    • Reply Chris Lee March 30, 2017 at 4:26 pm

      Glad it was inspiring Lenin!

      • Reply Jean April 4, 2017 at 3:07 am

        Hello Chris Lee,

        How are you?

        How do I download the theme (Penguin) for wordpress created by you?

        Theme Name: Penguin
        Theme URI: https://www.rankxl.com/
        Description: RankXL Niche Site Theme
        Author: Chris Lee
        Author URI: https://www.rankxl.com
        Version: 1.4

        Thanks
        Jean

        • Reply Chris Lee April 5, 2017 at 2:48 pm

          Hey Jean, those themes are only available as bonuses in my SEO course.

  • Reply Narerit April 25, 2017 at 8:00 am

    This was give me a lot inspire. Strong Mindset is very important. Help people first and people will help you back soon. Thank you Chris.

    • Reply Chris Lee April 26, 2017 at 5:53 pm

      Appreciate you reading Nererit.

  • Reply gudtalent chrisent May 5, 2017 at 11:53 am

    waoo! waoo!! and waoo!!!

    You’re a role model at the way you write Chris.
    Now i can’t leave your blog but consume all your contents first if possible.
    Highly motivated right now.

    • Reply Chris Lee May 6, 2017 at 2:34 pm

      Haha thanks πŸ˜€ Glad to hear it.

  • Reply Andy July 15, 2017 at 6:20 pm

    More blessings for you for this. I learnt from this and if you just to know I had to read up to 5 other blogs because they were.linking from one blog to the other…till it got to yours…

    Thanks and this is another reason why I can’t give up on my blog even in this trying moment for me.

    • Reply Chris Lee July 16, 2017 at 11:33 am

      Thank you Andy!

  • Reply Kingsley Felix July 16, 2017 at 6:23 pm

    What a nice story, i like it. Let me see if i can replicate this

    • Reply Chris Lee July 17, 2017 at 1:28 am

      Thanks Kingsley! Good luck πŸ™‚

  • Reply Sammy J July 16, 2017 at 9:35 pm

    Thank God I found this article today and read it to the end.

    Wikihow really took a hard decision back then which has help make him a multimillionaire today.

    It really a motivation to me. It’s reminding me that any one can grow big in the internet sphere if he/she has a proper vision with workable plans & strategies.

    Its also point out to me that it takes hard work, patients, consistency and good quality for one to grow an online resources as big as wikihow.

    • Reply Chris Lee July 17, 2017 at 1:30 am

      Definitely! Your points are spot on! Proper vision and work ethic are key, especially in this industry where a lot of people are looking to take shortcuts and not willing to work hard.