Installing analytics on your blog is extremely important. Without it, you wouldn’t have any clue about how your site is performing.
For anybody who doesn’t know what an analytics tool is, it’s software that tracks your site’s visitor data – how many visitors you had, how many pages they viewed, what pages they viewed, how long they were on the site, etc.
It simply sits in the background and collects data about every visitor that lands on your website. If you’re serious about growing your blog, it’s not acceptable to not have some sort of analytics tool installed.
Which analytics software should you use?
There are a few different software companies offering this service. The most widely used, and the one you need to have on your blog is Google Analytics.
Not only is it completely free, it’s also the most sophisticated software trusted by all webmasters.
Today, I’m going to show you how to set up 2 different analytics software. This is exactly as I have it for my own sites.
I don’t log into Google Analytics very much. It’s the tool I have running in the background to access if I ever need it, or if I need to access some more advanced data.
Clicky is the one I use on a daily basis. It’s much simpler, and gives better real-time information about site visitors.
So, wait… we’re installing 2 different analytics software on our site? Yes. If you had to choose just one, then go with Google Analytics. Clicky is mainly there to give you a better overview of your day to day traffic. It has a much better interface and real-time tracking.
Note: Clicky is not completely free. With the free version, you only get to see a months worth of data on your site. So you can’t check your long-term traffic. You can choose to pay for the premium plan like I do, which I recommend. Or you can simply install the free version and just use it for your day to day analytics.
So let’s go through how to install both of them.
Installing Google Analytics
First, go to their website: https://www.google.com/analytics/analytics/
Click on the sign up button.
If you’re not signed into Google, you’ll have to do that first. If you don’t have a Google account, then sign up for one. It’s free.
Next, click Sign Up again.
You’ll see this on the next page…
There are a few things here.
1 – Account Name
Your account name is whatever you want to name your account. You can just put your own name or business name here.
2 – Website Name
You can track multiple websites in your account. For setup, just put the name of the website you want to track first.
3 – Website URL
Enter your website’s URL. Make sure you correctly choose whether your blog is http or https.
4 – Industry Category
This isn’t that important, and is just to give you data about how your site compares to others in your industry. Choose the most relevant industry your blog is in.
After you’re done, scroll to the bottom and click “Get Tracking ID”
On the next page, copy your tracking code.
Next, log into your wp-admin dashboard for your blog, and head over to the theme editor.
Find your header.php file.
In that file, find the closing head tag.
It should look like this:
Paste your Google Analytics tracking code right above that.
When you’re done, save.
And you’re finished!
Google Analytics is successfully installed on your blog. From now it, it will track every single visit you get on your blog.
Installing Clicky Analytics
Now let’s install Clicky. First go to their website here: https://clicky.com/
Click the big “Register Now” button.
On the next page, enter in your details.
Make sure you uncheck the box that says “Enable on-site analytics”. If you do have it checked, it’ll show visitor stats when you are on your blog.
Not a big deal whether you leave this checked or not, but I prefer to just go directly to Clicky to see this information.
On the next page, uncheck “Affiliate badge” and then copy your tracking code.
Next, back to your wp-admin dashboard.
This time, instead of header.php like we did for Google Analytics, find your footer.php file.
In there, scroll all the way to the bottom and locate your closing body tag.
It should look like this: