Wow, time goes by fast. Ever since I started writing these monthly income reports, I’m realizing even harder how fast time is going. It feels like just a few days ago when I wrote the last one, and here we are again.
I love writing these reports because it give me time to sit down and reflect on what happened during the month, something I probably wouldn’t be doing if it weren’t for this blog.
It’s pretty hard to believe this is the 5th income report update already, but it’s really interesting to look back and see how everything progressed.
This has been great so far. One of my blogs is turning itself into a serious business, a bunch of smaller sites were sold off, and the rest of my stronger blogs are performing well. I had planned to spend a lot of time on each of them this year, but I just haven’t been able to focus on them too much after my main blog took off and started getting some serious traffic.
I’ll need to devote some time to growing them out since they were my main blogs not too long ago. Anyways, here’s what happened in April.
What happened in April?
In April, most of my attention was focused on my main blog. I’m realizing more and more the benefits of growing an authority blog with SEO. Growing traffic becomes so much easier, newly published articles on your domain are given so much extra weight than everything else, and you start ranking for all sorts of long-tail traffic without having to backlink for each new page.
Here’s what I mean
In April, my main site brought in 836,740 visitors. In March, it brought in 804,370 visitors. That’s an increase of over 30,000 visitors with really no effort at all except producing more articles. In February, traffic was 779,193 visitors. Again an increase of over 20,000 visitors.
It’s pretty crazy to see growth like that from search traffic… especially long-tail search traffic. But it’s the reward of growing an authority blog with SEO.
I still see a lot of debates of whether to build one blog or multiple blogs. I think this gives a pretty clear picture of which is better. To take a brand new blog and grow it by 30,000 visitors over a month would be a much tougher task than if you already built authority with a single blog and focused on growth.
Being found for more branded keywords
I’ve also started to notice a lot more people searching for the blog by name. That’s always a great sign. It’s even cooler to see people looking up keywords and then putting my blog name in the search as well to find pages on the blog about it.
Creating great content
One of the things I’m really proud of is my content on my blog. I know great content isn’t everything, and the biggest factor in ranking is backlinks. But when we’re targeting really big competitive terms, believe me… it matters a lot.
If your content doesn’t deserve to be there, it won’t be in the future, especially when you don’t have any authority built like some of the other sites you’re competing with. Things like bounce rate, click through rate are factors that can heavily influence your rankings long-term.
I mentioned before that even though I hire writers for my smaller articles, I write my own content for pages targeting big keywords.
There’s a reason I do this. I could easily pay a writer $50-$100 for 2000 words and they would probably do a really good job. However, it’s so difficult (for me anyways) to find someone that will do the amount of research I do, use multiple sources, and figure out which sub-topics to target and which ones to dive deeply into.
The main pages of content take me days to write, and end up being 2000-3000 words long. You might think that’s kind of overkill to spend so much time on them. Obviously, I’m not sitting at the desk for 8 hours a day for several days straight. I just mean it doesn’t take me 1 hour to put together. It probably takes about 5-6 hours total.
Writing, editing, re-writing, and optimizing for all the different keywords takes a lot of time!
Hiring a writer
On another note, I finally hired a full-time writer for my main blog. I’ll still be writing all the bigger articles, but up to this point, I’ve been using iWriter to produce my smaller articles.
Content production was all over the place and unscheduled, but it worked out to be about 4-5 times a week. Now, I want to create a little more consistency.
The thing about iWriter is that you don’t really have the personal communication and connection with your writers. The way it works is you submit a project and anyone who wants it can accept it and write your article.
It can be described as a crap shoot since you don’t have an option to screen the writers before you hire them for the job, even if you have the option to send the project to selected writers.
They rank their writers based on skill, and you can choose to pay extra to submit your project to that group.
However, I go for the cheapest option and consistently get great articles written. I’ll write more about how I do that in a separate blog post, most likely the next one after this report.
Hiring writers and ramping up content production
One thing that will surely take the site to the next level is to increase my publishing schedule significantly.
The first writer I hired will only write content on the site 5 times a week, which is pretty much the same number of articles I’m already producing on the site.
Depending on how that goes, I’ll slowly be adding on more writers. I would like to eventually get it to 3 posts a day, everyday.
That’s a LOT of content, and I’m fortunate that the niche I’ve chosen is really broad and there are a lot of things to talk about.
I don’t know the effects that this will have on the site, but I have high hopes that this will take it to the next level.
April’s Income Report
Okay, so now on to the income report.
Here’s the total income numbers for the month of April.
Blogging Income: $14,269.56
Last Month: $14,774.09
Despite the increase in traffic for my main blog and for my other sites, April was a down month.
Nothing to really get concerned about here though as traffic is rising, which is what matters most.
What will I do in May?
May will mainly be spent systemizing and organizing the processes of my main blog. Evaluating the writer I hired, and setting up some structure to the publishing schedule.
This is my first time hiring a full-time writer for my blog so it will definitely be a learning process.
A big project in the works
Other than that, I have an idea for a really big media blog that I want to start building but it’s going to take up a lot of time.
It’s in a pretty large niche, but the best part is that it has a lot of crazily devoted fans. I bought the domain already, so I’ll likely be setting up the site, maybe putting up a few pages of content and letting it sit until I can get back to it.
It’s a pretty huge project and I’m still figuring out how to structuring everything out, so it will most likely be left alone until I can figure everything out with the writers.