Hi, I’m Chris Lee, the founder of RankXL.

I got my first taste of online business in 2009 after getting baited by one of those get-rich-quick sales pages that promised riches once I learned their secret money-making system.

Yes, I was one of those gullible enough to believe what they were saying.

And it didn’t work… obviously!

But since then, I was introduced to the world of web marketing, something I never knew about before. So I consider it a blessing to have stumbled upon it that day.

Soon after, I discovered real marketing. Specifically, SEO.

My first business model was to rank blogs on Google for high search volume keywords, and then monetize with AdSense. I loved the model. It was passive, easy, and I was getting pretty good at it.

Within a year, I had built up a portfolio of a few websites that were collectively making $300-$400 per month.

My Adsense payments were paying for my car lease and it felt incredible.

It felt so cool receiving a cheque from Google. Even though I wasn’t technically working for Google, I felt like some kind of insider. I knew something that none of my friends knew about. I was good at something that was making money. I was getting paid for sitting at my computer. I was making money even when I was sleeping. I was addicted.

I was determined to learn more and turn SEO into my career.

Unfortunately, I spent the next few years jumping from one thing to another, and never stuck with what I was good at: SEO and growing blogs. I had shiny-object syndrome. I tried basically everything you can imagine, all the while working a full-time job as an SEO specialist at a digital marketing agency.

2013 was a break-through year for me. It was the year I first crossed $1000/month with my blogs. Thanks to SEO.

While other people’s rankings were destroyed from Google’s Panda and Penguin updates, my main websites soared in rankings. Clearly, I was onto something here. I decided then and there that I would drop every other strategy I was trying out and just focus on building out more sites.

And that decision was the best one that I made in my internet marketing career. And it’s the #1 piece of advice I give to people starting out – to focus only on one key driver, and then get really good at it.

That year, I reached my goal of hitting $100/day. And after 5 months of consistency, I quit my job and have been doing SEO for a living ever since.

The start of RankXL

RankXL was first launched in January of 2015, as more of a personal log and diary than anything else.

At the end of 2014, as I was going over the year’s numbers, I noticed something about myself: I was clearly slacking off.

There was no reason my income for 2014 shouldn’t have been double of what it was in 2013.

I just wasn’t putting in the work. I had grown lazy.

Once I reached a level of income I was happy with, I stopped working to increase that number and only did enough work to maintain it.

That had to change.

I have this skill that not many people have or even know about. There is no reason why I shouldn’t be taking full advantage of it and making a killing online. It’s not like there’s a cap on how much I can make. The scale of income on the internet is massive. I clearly wasn’t reaching my potential.

So, I set a new goal for 2015 to cross $10,000/month, and I created this blog as kind of a personal log of my activities online, with the occasional strategy post here and there.

And that’s how the RankXL blog was born.

The growth of the RankXL blog

RankXL was never really started with the intention of growing it into a business.

But despite this, RankXL grew to a 6-figure blog in the first year!


A strong focus on list building, networking, building authority within my industry, and creating products that my audience wanted.

Although RankXL started as a personal diary of some sorts, it’s now grown into something much larger than that.

My content and training have helped thousands of readers and have been featured on some of the biggest marketing blogs in the world.

But the blog is still in its infancy. I have a clear vision for the kind of business I want the blog to grow towards.

And I’ll be working very hard to reach my goal, while helping as many people as I can in the process.

Stay tuned!

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