Hey, there, I’m Chris!


Thanks for visiting RankXL, my personal blog where I share all my strategies, tips, and lessons learned running my online businesses.

How I got started online

I started out online in 2009 after getting baited by one of those get-rich-quick sales pages that promised riches once I learned their secret money-making system.

It didn’t work, obviously.

But since then, I was introduced to the world of online marketing, something I never knew about before. So I considered it a blessing to have stumbled upon it.

Soon after, I discovered Adsense and the science of building and ranking niche sites for passive income. I loved the model. It was passive, easy, and I was getting good at it.

Within a year, I had built up a portfolio of a few websites that were collectively making $300-$400 per month.

My Adsense payments were paying for my car lease and it felt incredible.

It felt so cool receiving a cheque from Google. Even though I wasn’t technically working for Google, I felt like some kind of insider. I knew something that none of my friends knew about. I was good at something that was making money. I was getting paid for sitting at my computer. I was making money even when I was sleeping. I was addicted.

I was determined to learn more and turn online marketing into my career.

Unfortunately, I spent the next few years jumping from one thing to another, and never stuck with what I was good at: SEO and ranking niche websites. I had shiny-object syndrome. I tried basically everything you can imagine to make quick riches, all the while working a full-time job at an SEO agency.

2013 was a break-through year for me. It was the year I first crossed $1000/month with my niche sites. While other people’s rankings were destroyed from Google’s Panda and Penguin updates, my main websites soared in rankings. Clearly, I was onto something here. I decided then and there that I would drop every other strategy I was trying out and just focus on building out more niche sites.

And that decision was the best one that I made in my internet marketing career. And it’s the #1 piece of advice I give to people starting out.

That year, I grew my Adsense income to $100/day. After 5 months of consistently crossing $3000/month, I quit my full-time job and have been working full-time on my niche sites ever since.

You can learn more about the strategies I used to grow my niche sites here.

The start of RankXL

RankXL was first launched in January of 2015, as more of a personal log and diary than anything else. You can read the full story of my first year here.

At the end of 2014, as I was going over the year’s numbers, I noticed something about myself: I was clearly slacking off.

There was no reason my income for 2014 shouldn’t be double of what it was in 2013.

I just wasn’t putting in the work. I had grown lazy.

The Adsense income model is so passive, that once I was consistently making over $100/day online, I stopped working to increase that number and only did enough work to maintain it.

That had to change.

I have this skill that not many people have or even know about. I feel lucky to There is no reason why I shouldn’t be taking full advantage of it and making a killing online. It’s not like there’s a cap on how much I can make. The scale of income on the internet is massive. I clearly wasn’t reaching my potential.

So, I set a new goal for 2015 to cross $10,000/month with Adsense, and I created this blog as kind of a personal log of my activities online, with the occasional strategy post here and there.

And that’s how the RankXL blog was born.

The rise of the RankXL blog

RankXL was never really started with the intention of growing it into a business.

From what I read on other blogs I followed, most new blogs go a few years before they build any momentum and make any considerable income.

But despite this, RankXL grew to a 6-figure blog in the first year!

Besides growing my portfolio of niche sites to the point where I could quit my job, that is definitely my proudest achievement.

A lot of people ask me what the difference is between this blog and my niche sites.

It all has to do with the traffic and monetization strategy.

Niche Sites: The primary goal is to drive as much traffic to the site as possible. And the main traffic strategy is SEO.

It’s also very hands off since the monetization method is an ad-based model: Adsense.

Blogging: The primary goal is engagement and building an audience. Although building traffic is important, turning that traffic into leads and customers is the key focus. As for monetization, you can learn more about how RankXL makes money here.

RankXL gets far less traffic than any of my niche sites. But the revenue potential is larger than a lot of them.

The blog is a lot more hands on, and requires more of my care and attention, but it’s also one of the most rewarding projects I’ve ever worked on.

Being able to help others, build relationships with fans, and connect with other marketers has been the most valuable part of starting this blog.

The future of RankXL

Ultimately, the goal of RankXL is to help as many people as possible to achieve the common goal/dream that we all share: And that is to create a meaningful business online so that we can be financially free and not have to work at a day job that we hate.

I honestly feel I have the best job in the world, in terms of what I look for in a career.

And I want to teach everything I know through this blog to help people do the same.

I don’t consider myself as some genius creative marketer, nor do I consider myself an entrepreneur with a brilliant business mind.

I’m just a normal guy, who found a passion in building businesses online and through a ton of mistakes… learned how to make it work.

If I can do it, so can you.

So if you’re new to RankXL, bookmark and subscribe to the email list below.

There’s a lot of awesome things coming in 2017 🙂