8 Tips to Increase Your Adsense CTR (Click Through Rate) and CPC (Cost Per Click)

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increase adsense cpc and ctr

The biggest mistake I see with people using Adsense as their monetization strategy, is they forget that Adsense is a CPC based network. You get paid per click, not by impression.

Yet over and over again I see people not laying out their ads on their sites to maximize their income potential.

Forget traffic for right now. I’m going to show you 8 effective Adsense tips on how you can double your income from your existing traffic with a few optimization tricks I’ve picked up over the years.

1. Use all your ad blocks, and make them big

Starting off simple.

Use all your ad blocks. In addition to increasing your chances for a click, this increases the ad spaces on your site advertisers can bid on and gives you a better overall RPM. You’re allowed to use 3 ad blocks and 3 link units for each page of your site. While I don’t normally use link units at all, I do use 3 ad blocks no matter how short my content is.

Forget all the other size options that Adsense gives you. Bigger is better. Forget trying to blend it into your content, just make them visible so people can’t miss it. I’ve done extensive testing colours and came to one conclusion: blending is not always the answer. As long as people can see them, they’ll click on it if it’s something they’re interested in.

2. Place at least 2 ads within the post content

I know, it’s ugly to have ads mixed into your content, but it’s where your ads can get the most exposure. I like to place at least 2 ad blocks within the content itself: 1 at the top and 1 at the bottom.

What works best for me is to put the first ad right below the first paragraph, and the second one right after the content.

3. Use Red Instead of Blue

For the longest time, I had the same colour scheme to my site: black text and blue links. It worked.

But I noticed that using red links throughout my site instead of blue worked so much better. Maybe it has something to do with people’s natural blindness to blue link ads, but red far outperforms blue.

red links

Try making all the links on your site red, and then use the same red colour for your Adsense ads. Don’t use a bright red, but more of a maroon colour so your site doesn’t look like it was built in 1999.

4. Use a Scrolling Ad Block

Google does list this as not-allowed in their policies. However, I’ve been using it for years and have even passed a manual review on my site. Use this at your own risk. It may be a case-by-case basis. If they see you are using it to manipulate clicks, you are putting your account as risk.

Ever visit a website and see the ad follow you down the page as you scrolled down? Implementing that into my websites dramatically improved my CTR and overall RPM.

sticky sidebar adsense ad

Even if you do get permission to use it, it’s only against the policy if you hover it over your content. For example, if you had an ad block above your post title and it covered your content as you scrolled down, that would be against the rules.

If you have it in the sidebar, away from any content on the site, you’re allowed to use the feature.

For this, I like to use the Q2W3 plugin, which is free for WordPress users. Just activate the plugin, and you’ll see an option in your widgets to make them sticky.

Sidebar ads really suck for Adsense. But with this scrolling plugin, I improved my sidebar-ad CTR by over 150%.

The best ad unit for this? The giant 300 x 600 large skyscraper ads.

5. Use Text & Image Based Ad

With Adsense, you’re allowed to choose whether your ad unit is image based or text based. Unless you’re seriously in love with one type of ad, try using Text & Image based.

Screen Shot 2015-01-11 at 1.28.01 AM

Using both text and image options allows more advertisers to bid on it (text ad bids and image ad bids) and increases your overall Cost Per Click.

Don’t expect to see an instant jump in CPC. From my experience, it’s not a huge increase, but over time, it does pay more per click than an only text or only image ad.

Increase your CTR instantly by using the Newspaper WP Theme, the highest converting Adsense WP theme I’ve ever used.

6. Create a Shortcode

For WordPress users.

This involves editing some PHP files, but don’t freak out if you can’t code. This is really simple stuff.

What it does is it allows you to create a simple shortcode that allows you to add in ads wherever you please.

So while you’re writing an article, all you have to do is type in [ads] wherever you want the ad to be, and it will place it there. This is useful if you want to control your ad positions on shorter and longer posts, or for different kind of posts such as a video or image heavy posts.

Here’s how to do it.

1. Go into your WordPress editor and open the functions.php file.

2. Paste in this code:

Don’t forget to delete the line that says ERASE-THIS-PART-AND-PASTE-IN-YOUR-ADSENSE-CODE-HERE and paste in your Adsense code.

You can put in styling along with your Adsense code to center them, float them, place 2 ads side by side, etc.

It’s awesome.

Now, when you’re writing or editing your posts, wherever you type in [ads], it will show the Adsense code and whatever styling you applied to it.

7. My Favourite Ad Position: Under 1st Paragraph

My best performing ad position is usually the large rectangle or regular 300×250 ad block placed right under the first paragraph of the post or page.

From my own testing, these performed better than floating it to the right of the first paragraph or having it right under the title.

Here’s a simple function you can add to your functions.php file. It will add in your Adsense code right after “x” amount of paragraphs. For me, I choose 1 to put it right after the first paragraph, but you can choose any number you want.

Here’s how to do it:

1. Go into your WordPress editor and open the functions.php file.

2. Copy and paste this in:

Don’t forget to delete the line that says ERASE-THIS-PART-AND-PASTE-IN-YOUR-ADSENSE-CODE-HERE and paste in your Adsense code.

Just like the first one, you can also apply any styling you want to it.

8. Control Your Sidebar Ads Depending on What Page You’re On

Maybe a sidebar ad performs well on the homepage and archive pages, but not in your individual posts. Well, this can easily be fixed with a free plugin called Display Widgets.

display widgets

I use it for almost all of my Adsense sites because sidebar ads don’t perform the same on every page of the site.

Simply install and activate the plugin. After that, just go into the WordPress Widgets section of your admin and you can control each individual widget and on which pages it’s hidden and which pages it’s shown.

Note: If you select “Show on Selected Pages” it will hide it on every page BUT the ones you select. If you select “Hide on Selected Pages” it will show it on every page BUT hide it from the ones you select. You don’t have to configure this for every single one of your widgets, only the ones you want to control. If you don’t touch it, it will just go with your theme’s default settings.

Conclusion

As you learned from these Adsense tips, there are a lot of things you can do to increase revenue off of your existing traffic.

If you’re serious about your site (i.e. it’s making you a lot of money and you want to squeeze every penny out of it) then a one-position-fits-all ad layout isn’t the best option. You may be leaving a lot of money on the table by just installing a plugin that lays out the ads at the top and bottom of every post.

While a lot of things with Adsense are out of your control, you can use these Adsense optimization tips to experiment with your own site.

157 Comments

  • Reply
    Mark
    January 15, 2015 at 2:08 am

    Hi,

    I try your ways on my site with 7000 visitors per day. I’m curious about it.

    • Reply
      Chris Lee
      January 16, 2015 at 2:17 am

      Sweet, let me know how it works out, Mark. Really cool that you such a high traffic site.

      7000 visitors a day is a large enough traffic volume to notice a measurable difference in about a week or two.

  • Reply
    Jeff Schuman
    February 23, 2015 at 2:11 pm

    Hi Chris,

    Do you make the whole adsense ad red, text included, or just the url?

    Thanks,

    Jeff

    • Reply
      Chris Lee
      February 23, 2015 at 7:10 pm

      Hi Jeff, just the Ad Title is red. The URL and Text I just keep as the color of the body text on the site. Thanks.

  • Reply
    Angelos Kyritsis
    July 17, 2015 at 8:36 am

    Hey Chris,

    I hate to be that guy, but having an AdSense unit on a sticky sidebar widget is against Adsense Policy, even when it’s not going over the content.

    I got two violations on my AdSense account because of this.

    http://i.imgur.com/RpVrnsD.png

    It’s sad, because the 300×600 did really well there, but I think only Premium AdSense accounts can get away with that.

    • Reply
      Chris Lee
      July 17, 2015 at 4:44 pm

      Hey Angelos, I believe it is on a case by case basis. I’ve been using it with no problems and even was okay after a manual review, and I’m not a premium Adsense account. But I know that it says in their support documents that it’s against the policies, so I’ve left a note there to use it at your own risk. Just because it’s working for me, may not be the case with everybody else’s site.

      You’re right it is a very high performing ad. That’s too bad that they didn’t allow you to use it. You can always replace it with a media.net ad, which performs nearly as well.

    • Reply
      Mario Kosic
      July 23, 2016 at 5:36 am

      Hi Angelos,

      You say you have got two violations on your AdSense account because of this!

      But why you still using the Adsense in the sticky form on your sites?

  • Reply
    Arbaz Khan
    October 18, 2015 at 3:45 am

    Do you think that the CTR also depends on the type of niche of your blog?
    I have noticed a high CTR on downloads niche blog and a very low CTR on blogging niche blog. But the CPC is more on blogging niche and less on downloads and tech niche.

    • Reply
      Chris Lee
      October 18, 2015 at 4:09 pm

      Yeah definitely.

  • Reply
    KWS Adams
    November 19, 2015 at 3:41 am

    Thanks once again. Floating box is against Google terms and I also got a policy violation notice to one of my friends site. They don’t allow that but for others, you are very right papa. Keep up the spirit of sharing.

    • Reply
      Chris Lee
      November 19, 2015 at 9:48 am

      Thanks, Adam!

  • Reply
    Brian
    December 2, 2015 at 11:24 pm

    Hey Chris! Big fan, took your course and I’ll hope to find time to do a review shortly. I’m a big affiliate marketer and so this adsense stuff I am still playing with.
    Made $17 in first month so I am happy with progress… The biggest part was finding my favorite writers on iWriter. Now I just stick with like 3 that speak really good English πŸ™‚

    Anyways, I am curious. I am using MTS newspaper theme as well. For the 3rd adsense ad, would recommend one at the bottom of the post or the 300×600 on sidebar? 1st one is 728×90 at top, 2nd is right below featured image. Just curious your thoughts on third one. Any better results you have noticed with newspaper theme? Thanks!

    • Reply
      Chris Lee
      December 3, 2015 at 1:34 pm

      Hey Brian! Glad to hear that πŸ™‚

      Yeah, for me the one below the post performs a lot better than the sidebar for any theme I use. The Newspaper theme is great. Getting a lot higher ctr for the post pages due to them being featured inside the content area a lot better/cleaner.

  • Reply
    JJ
    December 4, 2015 at 9:47 pm

    Speaking of using paid traffic, would I be safe if I use paid traffic and send it to a landing page where I collect their email addresses into Aweber or Mailchimp (and the landing page has NO adsense ads of course.) Then whenever I post an update to my blog, I’ll send its link to my email list and that blog post has ads.

    • Reply
      Chris Lee
      December 4, 2015 at 10:41 pm

      Yup, that’s perfectly fine.

  • Reply
    Andro
    December 16, 2015 at 12:14 am

    Hi Chris,

    I have a niche blog which monetizes by amazon affiliate. Is it advisable to mix it with Adsense?

    Thanks,

    Andro

    • Reply
      Chris Lee
      December 16, 2015 at 4:41 am

      There’s no problem with that.

      Just make sure that you consider that increasing conversion rates for amazon can be more profitable than adding in adsense.

  • Reply
    Charmin
    December 25, 2015 at 2:30 pm

    Awesome Steps Described ….

    Now i WIll try it on my site.
    thanks

    • Reply
      Chris Lee
      December 28, 2015 at 5:38 pm

      Thanks for your feedback, Charmin. Let me know how it goes for you.

  • Reply
    Heathcliff
    January 11, 2016 at 8:59 am

    I received a warning for placing an ad in the scrolling sidebar, floating box placement is not allowed.

    • Reply
      Chris Lee
      January 11, 2016 at 9:42 pm

      Won’t work in all cases. You can replace it with an ad from another network or for another call to action. Still will give you high ctr.

  • Reply
    JS
    January 18, 2016 at 7:52 am

    A nice and useful article, e.g. scrolling ad. Thank you!

  • Reply
    Coma
    January 23, 2016 at 2:22 pm

    Hey Chris.Very informative article.Thanks for share.
    Below the first paragraph of content which is better?
    336×280 or 728×90?

    • Reply
      Chris Lee
      January 23, 2016 at 3:13 pm

      Thanks Coma πŸ™‚ 336×280 outperforms everything else for me, plus looks good in mobile as well.

  • Reply
    qayyum
    January 25, 2016 at 8:01 am

    Doe. But RPM is still very low. its not increasing nor paying enough. Does it matter to get ads direct from google or buy a new site, place your ad there and than place it on your main site?

    • Reply
      Chris Lee
      January 25, 2016 at 3:24 pm

      You need to build a quality site in order to get advertisers to bid on your site, increasing your CPC.

  • Reply
    Başarı
    February 12, 2016 at 4:50 pm

    Very nice and useful article. Thanks

    • Reply
      Chris Lee
      February 13, 2016 at 12:29 am

      Thanks for reading Başarı!

  • Reply
    Joe Sebastian
    February 16, 2016 at 11:25 am

    Hi Chris, I’m you new fans after reading all of your posts in this blog. I know that you are the right person that can teach me based on your real experience.

    Just wanna buy your course, but it still not open for registration yet. When you will open the course? I want to be your first members on this year.

    By the way, I cannot find your “Link Building Ebook”, are you still selling that Ebook?

    Can we discuss something in private over email?

    • Reply
      Chris Lee
      February 17, 2016 at 10:43 pm

      Hey Joe, sure shoot me an email. The course is opening around April/May.

  • Reply
    Chriss
    March 1, 2016 at 6:28 pm

    Hi Chris,
    I wanted to say thank you for your inspiring emails and how much I am learning.

    I received your email re 34 top Adsense themes to use and read right thru the post and clicked on 5 Ways to Increase Your Adsense CTR ……

    RED!! WHAT!!

    Having being taught to always blend Adsense blocks in and to use responsive adds, this was rather a challenge….

    So, I changed every mobile responsive ad to a large block with red border, red text etc on all 3 blocks. The only change I made was to add a soft green background to the middle block…

    The result was astounding. This site has high traffic with very good on page time.

    The results have literally doubled from around $10 to $13 per day to $20 – &25 per day. I have had 2 days where it has reached a high of $29 and that’s all in a week!

    So, I wanted to say thank you, your 5 tips have worked wonderfully and I am currently changing all responsive ad blocks on my other Adsense sites.

    Regards,
    Chriss

    • Reply
      Chris Lee
      March 2, 2016 at 9:03 am

      Hey Chriss, wow awesome! Really glad to hear that πŸ™‚

      Thanks for sharing your results!

  • Reply
    Rahul
    March 12, 2016 at 10:43 pm

    Hi Chris,
    Thanks for the tips, but I have one doubt is Scrolling Ad blocks is safe ?

    • Reply
      Chris Lee
      March 13, 2016 at 12:18 am

      I’ve been having good results with it, but I would recommend against it for most newer sites. It seems to be on a case by case basis.

  • Reply
    Ricardo Pereira
    April 23, 2016 at 5:35 pm

    Hey Chris, See this about sticky Ads
    https://support.google.com/adxseller/answer/6273531

    • Reply
      Chris Lee
      May 2, 2016 at 4:05 am

      Awesome. Thanks a lot for sharing that Ricardo.

  • Reply
    Jerry Chang
    April 28, 2016 at 12:05 am

    Hi Chris,

    Today Google puts a message on my Adsense homepage and asks me to test out Page-level ads. I am wondering if you did that already? According to Google, it says Page-level ads don’t count towards the 3 ads per page limit. But they put a “Beta” sign next to Page-level ads so I am not sure if it’s something worth a try yet? What are your thoughts?

    • Reply
      Chris Lee
      May 2, 2016 at 3:56 am

      Hey Jerry. I tried implementing it on one of my smaller sites, and haven’t noticed any improvement in rpm or earnings. It doesn’t look very appealing from a user experience pov, but I’ll have to run more tests with it.

  • Reply
    sai naga prasanna
    May 7, 2016 at 5:47 am

    Hai Chris Lee, after reading your post, I change my AdSense settings like Red colored link Ads instead of Blue colored link and Just now I installed Q2W3 Fixed Widget WordPress Plugin to run Add-on my Widget too. Let’s see what happens. One more thing I have to appreciate you is your Tips are vice nice and may be really working too.

    • Reply
      Chris Lee
      May 8, 2016 at 9:07 am

      Thanks Sai! Let me know how it goes πŸ™‚

  • Reply
    marfes
    May 31, 2016 at 7:27 am

    hey Nice Post but the instead blue you to use red.that make any sense

    • Reply
      Chris Lee
      June 1, 2016 at 3:46 am

      Yup red πŸ™‚

  • Reply
    Ahsan tariq Awan
    June 11, 2016 at 11:41 am

    yahoo this is best ways to increase income without traffic

    • Reply
      Chris Lee
      June 11, 2016 at 4:45 pm

      Thanks!

  • Reply
    James Anderson
    June 11, 2016 at 4:07 pm

    Hi Chris !
    Thank you for sharing your information. I want you to review my website once and suggest me the changes. My page CTR is 0.94% and impression CTR is 0.25%.

  • Reply
    Solidworks
    July 9, 2016 at 1:58 am

    Thank you for your article post.Thanks Again. Really Cool…

    • Reply
      Chris Lee
      July 15, 2016 at 12:44 am

      Cool thanks for reading.

  • Reply
    Vishnu
    July 15, 2016 at 7:04 am

    Great Info sir ! Thank You

    • Reply
      Chris Lee
      July 17, 2016 at 12:52 am

      No problem!

  • Reply
    Cory
    July 26, 2016 at 2:09 pm

    Hello Chris,

    Thanks for this inspiring website! I do have a couple of questions I hope you don’t mind me asking.

    First, I just saw your demo site..e.g.: https://rankxl.com/rise/2015/07/21/5-easy-ways-to-make-money-on-instagram/#

    I noticed you don’t use the sidebar. Is there a reason for that or would you recommend using the 300X600 at the sidebar as I read in your site.

    Second, I use wordpress but the default comments that I use places the reply box at the bottom of the comments. Which wordpress comment plugin do you use?

    Thank you for all of this! Hope you make it to the millions!

    • Reply
      Chris Lee
      August 1, 2016 at 8:27 am

      Hey Cory!

      Yeah, ads within the content area perform best, and the rise theme is well designed to fit 3 inside it.

      I use the default wp comments. What you mention is just a matter of editing some php within your theme.

  • Reply
    ilmudes
    July 28, 2016 at 6:43 am

    good and nice tips πŸ˜€

    • Reply
      Chris Lee
      August 1, 2016 at 8:20 am

      Thanks πŸ˜€

  • Reply
    AArti
    August 9, 2016 at 2:33 am

    A very useful post, I will surely keep these points in mind when I rearrange my ads next time. Thanks for the awesome information.

    • Reply
      Chris Lee
      August 9, 2016 at 3:02 pm

      Cool, thanks for reading Aarti!

  • Reply
    Nishant
    August 11, 2016 at 1:26 pm

    Using lots of ads can be risky but red color point Actually Works.
    Thanks!

    • Reply
      Chris Lee
      August 11, 2016 at 3:29 pm

      No problem Nishant πŸ™‚ Glad it worked out for you.

  • Reply
    Rehman
    August 21, 2016 at 2:11 am

    Hey Chris,

    Very informative article, thanks for sharing.
    I’m applying each and every strategy of yours on my site. I really need to try red for my site.

    • Reply
      Chris Lee
      August 23, 2016 at 1:35 pm

      Nice, glad to hear that Rehman! Let me know how it goes.

  • Reply
    Sahil kumar
    August 22, 2016 at 11:25 am

    Hello,
    Nice post, currently i don’t have google adsense account, once i get the account, sure i will follow your wonderful tips. Thank you for sharing wonderful post.

    • Reply
      Chris Lee
      August 23, 2016 at 1:35 pm

      Thanks for reading Sahil.

  • Reply
    Bhajan Santvani
    August 27, 2016 at 5:20 am

    Hi
    It’s really excellent article .I like the information, so thank you for sharing this article.

    • Reply
      Chris Lee
      August 31, 2016 at 6:11 pm

      No problem!

  • Reply
    Rick
    August 28, 2016 at 6:11 pm

    Hi, Chris

    Thanks for nice tips. I’m going to change my ads to be red as you suggested.

    • Reply
      Chris Lee
      August 31, 2016 at 6:12 pm

      Nice! Let me know how it works out.

  • Reply
    Sahil Sehgal
    September 3, 2016 at 4:19 am

    Sir can i use 300×600 ad unit within my content
    Thankyou

    • Reply
      Chris Lee
      September 4, 2016 at 6:51 pm

      Yup πŸ™‚

  • Reply
    Jamshed
    November 5, 2016 at 6:24 pm

    hey Nice Post but the instead blue you to use red.that make any sense

    • Reply
      Chris Lee
      November 8, 2016 at 5:45 pm

      Yup, it’s been working πŸ™‚

  • Reply
    Jack
    November 15, 2016 at 2:25 pm

    YAHYYY!!!! this is best ways to increase income without traffic

    • Reply
      Chris Lee
      November 18, 2016 at 9:52 pm

      πŸ˜€

  • Reply
    Jenda
    November 16, 2016 at 10:33 am

    Hey Chris,

    have you tried using layout with centered content without any sidebar? If so, did your in-content ads perform better/same/worse?

    Thanks!

    • Reply
      Chris Lee
      November 18, 2016 at 9:51 pm

      Not recently, but I did try it a long time ago and results weren’t noticeably different.

  • Reply
    Haidar Raza Khan
    November 19, 2016 at 12:20 pm

    Hey Chris,
    I’ll defiantly give a try to these methods because my AdSense CPC is very low and I hope its help me to increase the number of clicks and CPC too.
    Thanks Man πŸ™‚

    • Reply
      Chris Lee
      December 4, 2016 at 7:44 pm

      Cool! Thanks Haidar!

  • Reply
    Idrus
    November 22, 2016 at 12:29 pm

    Hey Chris, this is my first time visiting your blog. I rarely read an article in full from the blogs I visit. But the above post is an exception. I am really interested with red color for Adsense title instead of blue that people usually recommend. I will — after writing this comment — apply your tips.

    Wish me luck.

    Anyway a gorgeous tWP heme you’ve got here.

    • Reply
      Chris Lee
      December 4, 2016 at 7:42 pm

      Thank you Idrus πŸ™‚

      • Reply
        Idrus
        December 22, 2016 at 1:08 am

        I swear to the God I serve, your tips work quite well, I apply your tips to three of my blogs, I make the ad block big and change the color to red as you recommend on this post.

        After applying your tips now I get about $4 to $5 daily, previously I got only about $1 to $2 daily!!!!!

        Thanks again you are the man!!!!!!!!!!!!!!!!

        • Reply
          Chris Lee
          December 25, 2016 at 9:50 pm

          That is AWESOME! Glad to hear that Idrus πŸ™‚

  • Reply
    Divine Schematic
    November 23, 2016 at 2:16 pm

    Awesome Steps!!!
    Now i Will try as you said.

    • Reply
      Chris Lee
      December 4, 2016 at 7:42 pm

      Nice πŸ™‚

  • Reply
    Jamie A Andrio
    November 24, 2016 at 9:41 am

    Thanks once again. Floating box is against Google terms and I also got a policy violation notice to one of my friends site.

  • Reply
    Jamie A Andrio
    December 2, 2016 at 12:32 pm

    WOW these are the best ways to increase income without traffic

    • Reply
      Chris Lee
      December 4, 2016 at 7:38 pm

      Thank you Jamie!

  • Reply
    Naveed
    December 25, 2016 at 6:55 am

    Great Info sir ! Thank You

    • Reply
      Chris Lee
      December 25, 2016 at 9:48 pm

      Thanks Naveed.

  • Reply
    mubashir malik
    January 2, 2017 at 1:47 pm

    Awesome Steps!!!
    Now i Will try as you said.

    • Reply
      Chris Lee
      January 7, 2017 at 12:36 am

      Cool! Let me know how it works out for you.

  • Reply
    neil abijit
    January 2, 2017 at 1:49 pm

    hey Nice Post but the instead blue you to use red.that make any sense

    • Reply
      Chris Lee
      January 7, 2017 at 12:35 am

      Yup! Give it a try πŸ™‚

  • Reply
    Tony
    January 17, 2017 at 9:18 am

    Hi,

    Nice post keep posting.

  • Reply
    Biplab Acharjee
    January 25, 2017 at 1:54 pm

    Hello, thanks for all the tips, I think site loading speed also matter to increase page ctr. Yes when it’s Adsense, so many things facts are out of our control, I have noticed that, some time page load but ads are take little bit more time to load.

    • Reply
      Chris Lee
      January 25, 2017 at 7:42 pm

      Nice insights, Biplab!

  • Reply
    TAP
    February 19, 2017 at 11:02 am

    Hey, Thanks for this post. I will try on my website.

    • Reply
      Chris Lee
      February 24, 2017 at 6:06 pm

      Cool πŸ™‚

  • Reply
    joe satria
    March 1, 2017 at 4:43 am

    Now I will try as you said. Use Red Instead of Blue
    Great Info! Thank You sir

    • Reply
      Chris Lee
      March 10, 2017 at 12:52 pm

      No problem, Joe πŸ™‚

  • Reply
    Seema
    March 1, 2017 at 5:00 am

    Thanks a lot, this is a great article and by implementing these tips it improved my AdSense CTR.

    • Reply
      Chris Lee
      March 10, 2017 at 12:52 pm

      Awesome. Glad to hear that, Seema.

  • Reply
    Excel Ajah
    March 9, 2017 at 4:23 am

    This content is timely, I am moving straight away to implement these optimization techniques

    • Reply
      Chris Lee
      March 16, 2017 at 11:56 am

      Awesome!

  • Reply
    Manoj
    March 11, 2017 at 5:39 am

    Hi Chris

    Great post. Is it for responsive ads ? I changed its title to Maroon and link color too. Let me check how it works.

    Thank you very much for this writing.

    • Reply
      Chris Lee
      March 16, 2017 at 12:00 pm

      Yeah, for both responsive and other ads as well. Awesome, hope it works well for you πŸ™‚

  • Reply
    paras dhankecha
    March 20, 2017 at 3:04 am

    a great post, i think you should mention heatmap, it helps, thank you

    • Reply
      Chris Lee
      March 30, 2017 at 4:27 pm

      Good point Paras! Thanks for sharing.

  • Reply
    Tecmobs
    April 27, 2017 at 2:15 am

    Great post.
    My AdSense ctr reaches 6.7 a times, hope its not bad for my account?

    • Reply
      Chris Lee
      April 27, 2017 at 1:07 pm

      Nope! That’s awesome!

  • Reply
    Sogun
    July 19, 2017 at 8:46 pm

    Hi chris, i want to ask you that how much is ctr best for average blog that run adsense ads?. I only make average 0.8% on my blog, is that good?

    • Reply
      Chris Lee
      August 13, 2017 at 11:59 am

      That can definitely be improved. Even for the worst niches for ads, you should be able to get at least above 1% with good optimization.

  • Reply
    Naeem
    September 8, 2017 at 4:13 am

    Thanks for the article! What If i disable these categories Dining & Nightlife, Home & Garden, Occasions & Gifts and Real Estate in adsense setting? Will this effect on earning? Someone told me to disable these categories as this is low paying cats, Plz suggest/recommend.

    • Reply
      Chris Lee
      September 11, 2017 at 5:07 pm

      Not sure where you heard that info, but I wouldn’t believe that. Especially real estate, where advertisers pay top dollar in Adwords.

  • Reply
    Odira
    September 10, 2017 at 6:39 am

    Thanks for your tips, I will give them a try. I look forward to better AdSense CTR.

    • Reply
      Chris Lee
      September 11, 2017 at 5:06 pm

      Cool, thanks for reading Odira.

  • Reply
    jai
    October 25, 2017 at 4:08 am

    really useful..Thanks chris

    • Reply
      Chris Lee
      October 25, 2017 at 6:11 pm

      No problem πŸ™‚

  • Reply
    Dex Antikua
    November 24, 2017 at 2:58 am

    Ooh man.This is killer content.Will give it a try.

    • Reply
      Chris Lee
      December 10, 2017 at 7:12 pm

      Thanks Dex!

  • Reply
    John
    December 15, 2017 at 11:53 am

    Nice Tips bro, keep it up

    • Reply
      Chris Lee
      December 16, 2017 at 2:00 pm

      Thank you John!

  • Reply
    Cara Manual
    December 17, 2017 at 9:21 pm

    I will try this steps, thank you for sharing with us bro… πŸ™‚

    • Reply
      Chris Lee
      December 24, 2017 at 11:34 am

      No problem, Cara!

  • Reply
    Robert
    January 18, 2018 at 8:12 pm

    Hello Chris, this is a very useful article. Any opinion regarding responsive ads? For my websites fixed size ads performs better. I’ve heard opinions that responsive ads have less advertizers than fixed size ads.

    • Reply
      Chris Lee
      January 21, 2018 at 11:43 am

      Thanks Robert. I stay away from responsive ads. Reason being, they’ll often show tiny ad sizes that don’t convert.

      The best way is to use a 336×280 or 300×250 ad block, as those still look good on mobile screens.

  • Reply
    Bitu Kumar
    February 5, 2018 at 6:37 am

    My CTR is only 4-5% only

    • Reply
      Chris Lee
      February 5, 2018 at 12:45 pm

      That’s good!

  • Reply
    Ricky
    March 12, 2018 at 10:50 pm

    Wow thanks for the tips Chris! Right now I’m only have 0.5% CTR at the maximum. I really concern to increase it, and I found your article. I will use it right away on my web.

    I want to ask a question, I use In-article ads, based on your opinion, is it perform well better than rectangle ads (336×280)?

    • Reply
      Chris Lee
      March 14, 2018 at 12:03 pm

      Hey Ricky. 336×280 ads usually are the highest performing for me.

  • Reply
    Vikash Kushwaha
    March 23, 2018 at 3:29 am

    Thanks for sharing this article, it really helpful for me. On my website, I get more click but my revenue is bit low, I hope this article will be helpful for me

    • Reply
      Chris Lee
      March 27, 2018 at 3:48 pm

      Cool, good luck!

  • Reply
    mayank srivastava
    March 23, 2018 at 11:57 pm

    but the problem is i cant see any single ad sense ad in your website.

    • Reply
      Chris Lee
      March 27, 2018 at 3:46 pm

      I don’t monetize this blog with Adsense.

  • Reply
    Ochristian
    April 18, 2018 at 11:45 am

    Thanks Chris for this great post..
    I wanted too know if having a secure site with the greenlock.. If it affects adsesen earnings..

    • Reply
      Chris Lee
      April 18, 2018 at 7:54 pm

      Thanks Ochristian. Having a secure site doesn’t affect adsense at all.

      • Reply
        Ochristian
        April 19, 2018 at 9:36 am

        Thanks Chris for your respond …
        Please I don’t how I can get same theme pattern…
        I love the structure of ur theme and I know u made it…

        • Reply
          Chris Lee
          April 23, 2018 at 11:52 pm

          Haha, thanks! I’m always messing around with the theme design. I’m glad to hear you like it πŸ™‚

  • Reply
    andrew
    June 4, 2018 at 6:16 am

    thanks a lot !!!!!!!!!!!!!!!!!!!!
    awesome article i have followed all your steps given in article.

    keeep doing hard work !!!!!!!!!!!!!

    • Reply
      Chris Lee
      June 19, 2018 at 9:01 am

      Thanks Andrew!

  • Reply
    dramanice
    June 4, 2018 at 9:59 pm

    Good. But my CTR is below 1% but I am not enough amount.

    • Reply
      Chris Lee
      June 19, 2018 at 9:00 am

      Try testing out some different placements.

  • Reply
    Pradeep Singh
    August 12, 2018 at 9:36 am

    Hey Chris,
    I run tech blog where I share knowledge about How to Use Internet Smartly, My CTR is around 2% but my CPC rate is very low it’s around 0.02-0.04 Please tell me, Is it any Adsense bug, or something wrong from my end.
    I have paced the ad unit after the title and one is after content, but you have told place 1 ad after 1 paragraph. Placing ad after the title is good or not?
    Thanks

    • Reply
      Chris Lee
      August 19, 2018 at 2:02 pm

      Not likely to be a bug. Most likely has to do with your source of traffic, the location of visitors, and the quality of your site.

  • Reply
    Seppe
    August 29, 2018 at 3:03 am

    Hi chris, how to style the shortcode so the big rectangle is centerd? Thank you in advance

    • Reply
      Chris Lee
      September 11, 2018 at 5:46 pm

      Easy, add a div around it.

      center div

  • Reply
    Grant
    August 31, 2018 at 4:36 pm

    As a reader, I like the no sidebar layout. Does the sidebar really bring in that much additional revenue? I’d like to have a no sidebar blog layout (like this one here), but I also don’t want to leave a stack of money on the table. Thoughts?

    • Reply
      Chris Lee
      September 11, 2018 at 5:50 pm

      Ads in the content will generate the bulk of your revenue so it’s okay to remove the sidebar.

  • Reply
    Rajesh
    September 13, 2018 at 10:08 am

    Please clear my confusion, can I place ads from other ad networks and affiliate link along with Google AdSense ads ?
    Thanks a lot

    • Reply
      Chris Lee
      September 14, 2018 at 8:00 pm

      Yup.

      • Reply
        Rajesh
        September 16, 2018 at 7:15 am

        Should I use any plugin to place AdSense ads or can I do it by myself , because I don’t know anything about coding , please suggest me the right way , and if I should use the plugin , what is the best plugin for placing the ads

        • Reply
          Chris Lee
          September 17, 2018 at 8:11 pm

          You can just copy and paste the adsense codes in yourself. That’s the way I prefer.

  • Reply
    Sansar
    October 9, 2018 at 10:47 pm

    Implementing your tricks and tips for my adsense. Let’s see, how it works! I will surely let you know.

    • Reply
      Chris Lee
      December 14, 2018 at 2:20 pm

      Thanks! Let me know πŸ™‚

  • Reply
    Faraz
    October 23, 2018 at 4:06 pm

    Thanks Chris for this awesome guide, tried this on my two sites and noticed more revenue using sticky sidebar. Thanks again

    • Reply
      Chris Lee
      October 25, 2018 at 2:47 pm

      Sweet! Thanks for sharing.

  • Reply
    Mr. pitso
    November 16, 2018 at 12:07 pm

    awesome, i don’t know how many times i created blog but it didn’t work until this post

    • Reply
      Chris Lee
      November 16, 2018 at 2:18 pm

      Nice πŸ™‚

  • Reply
    Dan
    November 22, 2018 at 4:39 pm

    Hi, just wanted to leave a thank -you note for this post, especially the part about putting an ad unit right after the first paragraph.

    Simply moving an ad from the middle of each post on my website to below the first paragraph has seen clicks on it go from single figures (per week) to double figures.

    Cheers, mate πŸ™‚

    • Reply
      Chris Lee
      November 29, 2018 at 11:50 am

      So awesome to hear that, Dan!!!

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