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How to Create Content That Generates 100,000 Visitors Per Month From Search

By Chris Lee 167 comments

on-site-seoBefore I went full-time with my blogs, I worked full-time at an SEO and web design agency. While the majority of the job consisted of building links, I learned some really valuable things about on-site SEO that I still use for every one of my sites today.

I now consider on-site SEO as one of my biggest strengths because I’m able to rank for so many different keywords with my articles that other people might not even think about when they set up their pages.

I’ve said this many times before. To get to a full-time income with Adsense, you need a lot of traffic. Building a few sites based around a handful of 1000 searches/month keywords WILL NOT get you there. You need to target big keywords in big niches that have the potential of crossing 100,000 visitors per month.

Once you cross 100,000 visitors per month, it starts to become a really serious income.

But it’s tough to find keywords these days that get 100,000+ visitors per month. There aren’t that many single keywords that get so many searches that are targeted at the same time.

The mistake I see with a lot of people is that they’ll target one keyword with their page. When I create a new page targeting a keyword, I have a list of about 5 to 10 variations that I target as well.

These are similarly phrased searches that should naturally rank well alongside the main keywords as long as I target them properly. While a single keyword that gets 100,000 searches per month might be hard to find, it’s easy to combine similar phrases together to make your articles rank for EVERYTHING.

Here’s how.

Setting it all up

This is a little difficult to explain blindly so I’ll take you through an example.

Let’s say we wanted to write a post about kitchen renovations.

Instead of just jumping in and writing an article about kitchen renovations, I’m going to do some content planning based on keyword research.

I originally had kitchen renovation tips in mind as the keyword when I first thought of the niche.

First, let’s see what Google Keyword Planner brings back to see if that’s the best option.

Screen Shot 2015-03-11 at 4.33.26 PM

Lower than I thought. Let’s see what else is available.

Screen Shot 2015-03-11 at 4.34.55 PM

Now that’s more like it. Let’s shift to our focus to these bigger keywords.

Another reasons why it’s so important to do your keyword research even if it’s a broad topic search.

Here are the keywords above listed in order of search volume:

Kitchen designs – 90,500
Kitchen ideas – 49,500
Small kitchen design – 33,100
Kitchen design ideas – 27,100
Kitchen Remodel – 14,800
Kitchen remodelling – 9,900
Kitchen remodel ideas – 9,900
Kitchen remodel cost – 6,600

A lot of people might look at that and say kitchen designs is the highest searched keyword so let’s target that one.

But we’re going to do it differently.

The days of creating micro pages around each keyword is over. What we want today is to fill our page with relevant and related topics around our keyword, essentially creating a giant resourceful page rather than a bunch of thin different ones.

We’re going to target everything. Instead of targeting our article for 90,500 searches per month, we’re going to combine everything and create our page to potentially target 242,000.

Combined with long tail traffic, this article has the potential to drive massive traffic to our site.

Breaking it down even further

We’re going to go one step further.

Another great place to check for popular searches that may not be returned in Keyword Planner is the Related Searches Suggestions.

These can be found at the bottom of the search results page on Google after you make a search.

Let’s search for a few keywords and see what it brings back.

Screen Shot 2015-03-12 at 12.50.37 PM

Try it for a few different searches to look at various different results.

Screen Shot 2015-03-12 at 12.51.07 PM

Already we have a bunch of ideas for our new page.

Screen Shot 2015-03-12 at 12.51.38 PM

Okay, so looking at that, there are some keywords we might want to include:

Pictures, Photos, On a budget, counter tops, cabinets, update, before and after, condos

Proper Set Up

The first thing I do is look at how relatable they are. This will take some judgement on your own to figure out.

From the top list, they are all combinable except for the last one “kitchen remodel cost” which I think we can turn into an article of its own. Designs, ideas and the root keywords can be combined quite nicely because they are all based around the same topic.

So taking out cost, let’s format our title first:
Small Kitchen Design & Remodelling Ideas

We’re doing this first (without looking at the Related Searches Suggestions) because they are the biggest keywords that we want to rank for.

Using the list of related searches

Now that we have a set title based on the big search keywords, let’s look at the Related Searches Suggestions.

Again, after checking which ones are combinable, I think pictures, photos, before and after can be used for a different post dedicated solely to images of before and after shots.

So we’ll leave those out.

But we can consider the other ones: cabinets, countertops, on a budget.

Let’s revise our title again to incorporate these in:

Old
Small Kitchen Design & Remodelling Ideas

New
Small Kitchen Design & Remodelling Ideas (On A Budget)

I decided not to add cabinets or countertops into the title because our article isn’t focused solely on those subjects. This is an article about kitchen design and remodelling ideas, not cabinets and countertops.

We’ll just target those keywords within our content.

Target the smaller keywords with your meta description

meta-description

Lets target even more keywords with our meta description.
Design a beautiful new kitchen at a low cost, for people on a budget. Remodelling and decoration ideas for lighting, cabinets, countertops, and more.

Perfect.

Formatting URL

I like to keep URL’s short and simple. The days of stuffing your URL with keywords are long gone so I try to avoid that.

For our URL we’ll use:

www.domain.com/kitchen-design-ideas

Here’s what our search result should look like now

Screen Shot 2015-03-12 at 1.17.39 PM

Looking good.

Different H1 and Title

One little trick I like to do is to make the H1 different from the Title to target even more keywords.

So our title is what will show up in Google’s search results.

The H1 is our main title tag on the page itself.

I’m sure everyone knows this already, but I’ll say it again: Use only 1 H1 tag.

I like to keep the title and H1 different to target more variations of the keywords we’re targeting.

Our Title:
Small Kitchen Design & Remodelling Ideas (On A Budget)

Our H1 Tag:
Cost-Effective Kitchen Design and Remodelling Ideas for Small And Large Homes

Not completely different, just using a slight variation of some of the keywords.

Yoast for WordPress

There are a few different SEO plugins out there, the biggest ones being All-In-One SEO and Yoast.

I choose to use Yoast because it’s just been what I’ve been using from the beginning.

It allows you to create custom titles and descriptions like this. All you have to do is fill them in.

Screen Shot 2015-03-12 at 1.25.06 PM

For the H1, it will be whatever you put in here:

Screen Shot 2015-03-12 at 1.27.38 PM

If you use WordPress, but aren’t using an SEO plugin, I strongly suggest you install Yoast or All-In-One to be able to easily control these kinds of things.

Conclusion

As you can see, a LOT of planning and preparation goes into an article before writing it. Doing it this way, you can get so much more out of your content once they begin to rank.

This article alone, once it’s up and ranking, should drive at least 200,000 visitors per month easily. And that’s not even counting the long-tail traffic which can get pretty huge.

Of course, writing an awesome piece of content and getting links is the next part in order to achieve this, but this is the way I prepare an article for massive search traffic before I even begin the content creation process.

Want to join a step-by-step SEO course that will teach you how to grow your blog to 100,000 visitors per month?

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Leave a Reply

167 Comments

  • Reply owen

    looking forward to trying this! is the competition for those related keywords considered at all?

    • Reply Chris Lee

      They are depending on the keywords taken from it. Usually, the search volumes from those keywords don’t come close to the main keywords. In the example above, they’re acting more as supplementary words in case people search using them.

      • Reply owen

        gotcha, thanks chris.

  • Reply John

    Chris,

    Do you write your own content or outsource?

    Will you share with us the completed article from the above keywords?

    I can’t wait to see how it is all put together.

    Thanks

    John

    • Reply Chris Lee

      Hey John, for pages targeting big search volume keywords, I write all of those myself. I can’t seem to outsource properly where they’ll put in the amount of time and research into them like I can.

      For smaller articles, I’ll outsource using sites like TextBroker and iWriter. I can’t reveal an article without revealing my sites, but the example I shows exactly how I set them up. The actual content part is just like any other article, just really well researched, well written, covering all the major points in-depth.

      • Reply Olli

        Hey Chris, thanks for your blog first of all, it’s difficult to overestimate the usefulness of it, a lot of direct-to-use guidelines, some of which could not even imagine.

        And regarding your post and reply to John, so as far as you write main articles for big keywords yourself, then you have to become a real expert in your niche, which means great cost in time to gain knowledge in this area, am I right? So, do you have any unexpected ways to reduce the time of self-education or just learn a few pages of Google serp?

        • Reply Chris Lee

          Hey Olli, thank you for the kind words.

          You don’t necessarily have to become a real expert and be able to write these posts off the top of your head. You just have to do the research before you write them. Usually from other sites that wrote about the topic.

          You do have to know enough to know what information is important and what you should really be writing in further detail. But that stuff is easy to pick up by looking over a few sources.

  • Reply mike

    Hey, a little off topic…

    I was wondering which WP theme do you use for this blog?

    mike

    • Reply Chris Lee

      Hey Mike, I’m using a custom theme I developed myself.

  • Reply Andy S.

    Thank God that I found the way to your blog. Really enjoy and definitely love it. πŸ™‚

    • Reply Chris Lee

      Thanks, Andy! πŸ™‚

  • Reply Jack

    Thanks Chris, this is an eye opener for me.

    Seeing your niche example “kitchen design ideas” made me wonder how can I find pictures for this article.

    I mean, there must be like Idea A, Idea B, Idea C within that article. If you’re creating this article, how do you find pictures for each idea if you don’t have an original ones?

    Do you prefer use other people images or not using images at all?

    • Reply Chris Lee

      I use stock photos for most of my sites. For something like this – especially for before and after photos – you’re going to need to use other people’s photos kind of like the way http://www.freshome.com does. There’s a bunch of copyright debates this can start, but the best way is to get permission from the owners (which is easier and faster than it sounds) and give them a credit link.

  • Reply chirag sharma

    amazing post man good nice experience
    like it

    • Reply Chris Lee

      Thanks, Chirag.

  • Reply PatB

    Two quick questions:
    1. Do you build an email list with your major website? In case you don’t, why not?:)
    2. Have you thought abought monetizing your site with affiliate offers instead focusing only on AdSense?
    Thanks and good luck with your progress!

    • Reply Chris Lee

      Hey Pat, I do set up email lists with most of my niche sites. Just basic popups through sumome and free accounts using mailchimp. I don’t do anything with them besides emailing them updates, but it’s nice to have in case I decide to change direction. There are a few affiliate programs I’m looking into to try promoting through the email list but not sure yet how they’ll perform.

      • Reply Paul

        Great info.

        Do you give away any kind of lead magnet to build your lists, or do you just have a sign up form and say something like Get Updates or whatever?

        • Reply Chris Lee

          Hey Paul, not at the moment. It’s just a simple “Join the newsletter. Get updates” opt-in form.

  • Reply Warren

    Really great info here. I can really see this website getting huge like SPI or SourceWave.

    Some questions for you… When you create a site on the “Kitchen Design” niche and create a page with all those keywords, what pages or post do you make after that?

    For example, would you create another page that’s targeting another major keyword with different variations? How would you create an authority site on a specific niche without basically rehashing your own content?

    • Reply Chris Lee

      Thanks, Warren. Continue doing keyword research. There should more than enough things to write about without having to write about the same thing.

  • Reply shameem

    Great notes but I have an question how much keyword density we need to follow up in content part each keyword must have certain keyword density or we can have single time each one.Please do give us an example to use keywords on content

    • Reply Chris Lee

      I don’t pay attention to keyword density. Just write naturally for humans, and your content will be so much better.

  • Reply Harry Singh

    Great piece of information mate..

    Looking to add same style in my post.

    Will update you about the progress and results.

    Cheers!

    • Reply Chris Lee

      Awesome. Thanks for reading, Harry. Looking forward to hearing about your results with it.

  • Reply Emmy Ude

    Hello Chris,
    I landed here from your Warrior Forum signature link. I have been reading most of your article and i am a newbie. Keep up the good work. I have a question about keywords to write about/target while writing your content. Do you target the high search volume ones or low ones – My understanding is that you target the low search volume ones so that you’ll have less competition and rank faster than the high ones. Please correct me If I am wrong? Thanks for the great job.

    Emmy

    • Reply Chris Lee

      Hey Emmy,

      You should be targeting both high search volume and low search volume keywords. I target the high search volume keywords first because it eventually gets to a point where it ranks for most low search volume keywords without needing to backlink to them.

  • Reply Chris

    Hi Chris. Great article. I have been doing my content SEO using the methods above, but I have been seeing a lot of people also going to the “ad group” ideas in the google adwords. Was wondering if you ever use this section of Adwords to target for relevancy and how would you include it in your example above? thanks!

    • Reply Chris Lee

      Hi Chris, yeah the ad group does help in a way in showing variations of root phrases. But it really only shows variations rather than suggest additional similar phrases. It’s not a bad way to find some long-tail keywords and to get ideas of additional root keywords you can enter into Keyword Ideas, but not really necessary for the method above.

  • Reply Theodore

    Hello Chris,
    A very useful site you’ve got here. I came here Facebook and I must confess that I’m hugely impressed. I’ve read more than 10 of your articles now and I can’t seem to stop reading more. Lots of awesome stuffs here :).

    Seriously, it’s no doubt that you’re a master at what you’re doing, please do keep it up.

    Please, do you normally make your niche sites a static home page or just a normal blog page? And what theme do you usually use in your Adsense niche sites? I understand that the success of Adsense also depends on your theme.

    Finally, will you give up on a niche site idea if you discover that it already has huge competition?

    Thanks a bunch man. I’ll surely be back πŸ™‚

    • Reply Chris Lee

      Thanks Theodore. For my sites, the homepage is usually a blog page. The themes I’m using are custom themes I developed myself. They’re just simple 2 column or 1 column themes, nothing fancy.

      If the serps are unbeatable (i.e. has government/organization/official brand pages) then I’ll give it up. However, every keyword has high competition now after the Google updates. Every result is full of authority sites. So don’t be too set back by competition. It’s just something you’ll have to deal with.

  • Reply Theodore

    Ok Chris,
    Thanks a lot for the feedback, I really appreciate :). I will follow along your footstep. I’m thinking of starting a new niche site on health related niche but I’m still trying to figure out the angle I will focus on.

    I’ll reach out to you if I need any further assistance. Keep on doing the good work bro.

    BTW: happy new week πŸ™‚

    • Reply Chris Lee

      Thanks, Theodore. Best of luck.

  • Reply rnovino

    Wow, I am enjoying and learning so much things with your site will definitely apply this tips and tricks πŸ™‚

    • Reply Chris Lee

      Awesome!

  • Reply michael

    Great article, thanks for the info.

    It appears that you don’t use, besides adword keyword tool, any of the other “competition” ranking tools such as long tail pro, remrush, etc.

    Is that correct and if so, why.

    Thanks again
    -Michael

    • Reply Chris Lee

      Hey Michael, I’ve just done everything manually since I started.

      My biggest reason is that tools don’t know how to think and ask out of the box questions like a human can. Keyword tools can be helpful, but it’s essential to know how to do all the steps manually.

  • Reply Ron

    Hello Chris,

    Great info and very helpful article. I just want to know how would you be able to rank in these most searched keywords especially when the competition is high and or medium. As a newbie, how would you outrank the oldies in this niche? How do you make an article that would outperform their sites? Thank you.

    Cheers,

    Ron

    • Reply Chris Lee

      Hey Ron. The next part after creating content is promoting it and building links.

      • Reply Patrick

        Yes Chris promoting is very important but competition for big keywords now is big. I want to ask one thing how long takes you to be indexed by google on big keywords? 1-2 or 6 months?

        • Reply Chris Lee

          For my older sites, new pages are indexed within a day or two. Even for newer sites, it shouldn’t take more than 5-7 days at the longest.

  • Reply MMD

    Great tutorial! When you’re looking for new keywords or groups of keywords, what sort of competition stats do you look for? For example, using Long Tail Pro, I’ve always tried to look for keywords with a KC of 35 or less.

    • Reply Chris Lee

      I’ve never really used kw tools and relied on their metrics. While it’s okay for long-tail keywords, for high search volume kw’s I find it a lot better to just look through each competitor site’s link profile and do the research manually.

  • Reply kalis

    Great articles. thank your for your hard work, Chris.
    You said you write a big article that contain lots of high search volume keywords. then make backlink for this article page.
    if this article contain 12 big keywords. when you make backlink for this page, what anchor text do you use? do you use these 12 keywords each onetime or always use the biggest keyword?
    Thank you very much.

    • Reply Chris Lee

      I don’t use keywords in my anchor text often. Only in cases where the site linking to me is very strong and I have control over the anchor text I’ll fit in the keyword here and there.

      But usually, I go with branded keywords and variations. Don’t pay too much attention to using the keywords you choose in your anchor text, and that will help you in the long-run.

  • Reply Sam

    Hi,

    The idea is great but don’t you think in order rank in the first page of google for such a high traffic keywords is very tough.

    In my experience many people they look for high traffic keywords and write a blog post but eventually fail in pushing the page to rank in 1st page.

    • Reply Chris Lee

      True, but most people don’t build the links required to rank for them.

  • Reply Don Hesh

    Ranking without links?

    • Reply Chris Lee

      You need to build links.

  • Reply Raj Mitra

    Thanks for the tip chris. I have recently started a new site healthy24x.com and I a trying hard to rank it. Will try to write posts keping this tip in mind and let you know my experience on it. Also I heard that google sandboxes a new site? Is this true?

    • Reply Chris Lee

      No problem, Raj. Yeah, that’s true.

  • Reply Raj Mitra

    thanks I have been going through these post several times now as I try to replicate what you have said here. Will tell you my experiences.

    • Reply Chris Lee

      Cool, sounds good.

  • Reply Gaurav

    Hi Chris,

    Wonderful explanation.
    If I go according to your strategy for SEO, then how much time would it take for Google to start ranking my website? Any particular idea?

    Thanks

    • Reply Chris Lee

      Depends on the keyword but anywhere from 1-3 months.

  • Reply Feri

    Hi Chris,,

    I read in your other article that you advice to avoid niche in finance, education, make money online, and careers area. Instead, go targetting big volume search even if it is unconventional for us internet marketer.

    I have one career niche in mind, total they’ll add up to 50k++ volume search,, should I go for it or choose casual/unconventional niche with 100k++ volume like hobby/entertainment niche for example ??

    One more thing,, is it necessary to build your site with .com .net or .org ?? Can I do well with other free TLD domain such as .work .career etc ??

    Thanks a bunch,, πŸ™‚

    • Reply Chris Lee

      TLD’s don’t matter. I prefer .com though.

      EMD’s don’t matter anymore so it’s not that hard to come up with a good .com domain even if the one you want is taken.

      Not all career niches are competitive, so it’s depend on your research. Good luck!

  • Reply RJ

    Chris,
    Awesome article. I subscribed about 3 days ago and already like what I see/read.

    I’ve been compiling keywords in my content for a while now. It felt kinda obvious.

    What I didn’t consider was aiming for keywords in the 90K+ range (of course I wanted to). It just seemed daunting as a solo webmaster. Still, what you’re saying makes sense.

    How do you build links? Im assuming its more than SEO/keyword research that helps you rank for 90K+ searched keywords.

    Im looking to increase revenue and, honestly, challenge myself.

    • Reply Chris Lee

      Thanks, RJ. That’s great that you’re already using this kind of strategy. For link building, the most effective strategies have been working best for me are different forms of outreach.

  • Reply Jafar Abhi

    amazing posting Cris, I will follow your step for my blog.

    Thank you very much

  • Reply Tithdara

    Wow, That’s a great tips. I really enjoy reading your article. That’s great for me to apply for my next posting! Thank Chris!

    • Reply Chris Lee

      Thanks for your feedback πŸ™‚

  • Reply Juan

    Finding high volume is easy. Finding high volume and lower competition is harder. After we’ve found it. The next is even harder. Creating content that is not our specialty and we don’t have the knowledge of. How to conquer this problems?

    Let’s say a dog training niche. I don’t know anything about dog training. Should I put lessons, that I don’t even know of? Rewrite from other sites or books? Took their images? How can I be responsible with the information I put it out there?

    • Reply Chris Lee

      Writing content is a different topic, but you can order the articles if you’re not comfortable writing them yourself.

      Or, you could do the research and write as if writing a college paper.

      • Reply simeon

        Hi chris ,

        Really amazed by your work ! In this post you have mentioned that you have been working in a seo and design firm and there your main jib is backlinking ..you also mentioned that in that process you have learned some extremely powerful not known to many ON SITE SEO ..could you make a post on that so that we can learn from it !!

        Thanks
        simeon

        • Reply Chris Lee

          Sure, thanks Simeon.

  • Reply Bang One

    i need to discuss with you about your opinion says that 100k traffic a month, honestly i have 50-300k daily raffic, but it worth less on adsense

    • Reply Chris Lee

      Not making money with 50,000-300,000 daily visitors??

      You’re doing something wrong.

  • Reply Priyangshu

    Hey Chris,

    Great article. One problem I often face is finding a good writer to write the content for my money sites. Where do you get your writers? I’ve tried iWriter but the quality I got doesn’t really fit my standards for an homepage article of a niche site. What else do you recommend?

    Thanks in advance!

    • Reply Chris Lee

      Textbroker has higher quality writers and their system works similar to iwriter.

  • Reply Anshul bansal

    Really awesome articles for the beginers…

  • Reply Tom

    Thanks for your tips. What’s your take on images and could you suggest some sources on finding engaging ones for niche sites? Thanks!

  • Reply marcus

    What about where the article is placed to be exposed to such traffic. Are you able to tell us this key piece of information. Thanks.

    • Reply Jason Flynn

      Once the article gets indexed and starts ranking, the traffic will be coming from organic search, at least that’s how I read it.

      Thanks Chris

      • Reply Chris Lee

        Jason, that’s right. Thanks for your feedback.

  • Reply Seng Sotharith

    Thank you once again for sharing great article.

    • Reply Chris Lee

      No problem, Seng.

  • Reply Danijel

    Hello Chris!
    Is the Post title (typed in the edit post section) autmaticly a H1? If so, do I need to put another H1 in the follwoing article text or start adding H2?
    Great site and posts!
    Thanks
    Danijel

    • Reply Chris Lee

      Hey Danijel, for most WordPress themes out there, it will automatically be an h1.

      But double check just in case because I’ve seen some themes with silly things like having it wrapped around h4 tags.

      Write click on your title and inspect the element to check.

  • Reply roel

    Hello Chris , So much thankful im hoping looking forward trying all informatives lesson ive learned. manythanks GODBLESS roel

    • Reply Chris Lee

      Glad to help πŸ™‚

  • Reply simeon

    hey chris ,very eager to see your october november income reports !!

    • Reply Chris Lee

      Hey Simeon, I don’t think I’ll be releasing monthly income reports anymore. Might do a big one at the end of the year instead.

      • Reply Toki

        Hey Chris,

        Why not? They do motivate, for me anyway.

        Toki

        • Reply Chris Lee

          It’s not really the type of content that helps people. Rather take the time to produce helpful tutorials instead.

  • Reply Arjun

    Sorry, But It does not make any sense, what I read from email.

    You really need to improve this article.

    • Reply Chris Lee

      What part didn’t you understand?

  • Reply keeshia

    Hi, I would just like to ask, if I used Yoast. Where will I put my keywords? will I put it on focus keyword? and what if, I have plenty? Can tags be used to put my keywords? are tags consider as keywords? also how many keywords would you recommend to put? Thank you.

    • Reply Chris Lee

      Nope, tags aren’t considered as keywords. They should be used simply for site organization when you have a lot of pages.

      I mainly use yoast to control title, meta description, and indexing.

  • Reply Merv

    So I’m wondering how you manage to get a brand new wordpress site to rank against other sites that have been ranking high in google for so long for such competitive keywords?

    I checked out your broken link building page, seems hard to imagine a brand new site getting up the rankings by having one page on it and some backlinks to it. How long does this process usually take you to get high rankings and how many backlinks could that potentially require for such competitive keywords?

    I could see maybe a super spammed parasite page but by the time it gets up the rankings I imagine it would just get taken down for breaching the terms of service. Curious how you get an article to rank.

    • Reply Chris Lee

      Site age doesn’t overpower links, but there is a sandbox for brand new sites, and you should be building more than a single page. We’re not building micro-sites. BLB strengthens your domain authority overtime and makes it easier to rank pages across your entire domain.

      There’s no set timeframe. Differs for every keyword and how competitive they are.

      You’re right about spammy parasite pages not lasting very long. This method takes a little longer, but it’s long-term rankings as well.

      • Reply Merv

        Do you have an average of how long a site like this takes you to rank and with an average amount of backlinks?

        • Reply Chris Lee

          Depends on the keyword and competition, but usually around 20-40 links is more than enough.

  • Reply San

    Excellent article Chris… Do you have a detailed post on “Backlinks”, “PBN”…

    Would love to read that…

    • Reply Chris Lee

      I wrote a few posts about it. Will be writing more soon.

  • Reply Denis

    Hi, Chris,
    I’ve got a couple of questions – could you answer them, please:
    1) Do you use WordPress for your sites or static html sites as well?
    2) If using WP, what do you prefer for your pillar articles – posts or wp pages?

    • Reply Chris Lee

      Hey Denis,

      1. Yup all my sites are in WP.
      2. Posts or pages, doesn’t really matter.

  • Reply San

    Hi Chris,
    I’m a subscriber to your blog. Love to read your posts. I just have two queries:

    1) How (why) important is it to hide IP while creating PBNs which will be pointing to our money site?

    2) When will your next SEO class start. I’ve already entered my email to get notification about the start of the course.

    Regards,
    San

    • Reply Chris Lee

      Thanks San πŸ™‚

      1. For PBNs… very important. There are a lot more footprints you need to cover than just having different IP’s though.

      2. It’ll be open mid January.

  • Reply Amir

    Just reading this today for the first time, great article! Am I right in thinking you would write a really long article on the homepage combining ALL the keywords from the list, obviously using them in various places throughout the article? And this actually works to help it rank for those keywords? No issues with keyword density or over-stuffing?

    • Reply Chris Lee

      Thanks, Amir! That’s correct.

  • Reply Yasin

    How we can use like this niche with sites ? Should be every niche per site or can be used for a general site like buzzfeed and like these niches can be used in just one site ?
    Can you explain this for me please. Thank you.

    • Reply Chris Lee

      You can go either way, depending on the size of your niche and what kind of site you want to create.

  • Reply Kiruba

    Hi Chris,
    Really awesome post πŸ™‚
    I just want to know what is the focus keyword? should we want to use the focus keyword in H1, Title, URL, Begining of the first pharagraph?

    Thanks

    • Reply Chris Lee

      Thanks Kiruba! Usually in the title, h1, and beginning of the first paragraph (depending on the keyword though).

  • Reply Justin Bilyj

    Chris,
    This article and your wikipedia post is gold! Question for you, how many keywords including variations are you looking at for your authority posts? Do you have a ratio of number of keywords to length of content i.e. 4,000 words and 8 keywords etc.?

    Do you ever paginate the posts, like Jon Dykstra does?

    I have to say, this site, fatstacksblog, and authority hackers are my 3 favorite authority creation blogs! Thanks again for creating this resource.

    • Reply Chris Lee

      Thanks for reading, Justin πŸ™‚

      I normally note down all the bigger variations. Usually will be 10-20. More than that, and the keywords start to differ in meaning.

      I’ve never tried using paginating articles, so can’t say about the effectiveness/results of it.

  • Reply Karry Eyota

    Wow, That’s a great article. Thank Chris for this article!

    • Reply Chris Lee

      Thanks for reading, Karry πŸ™‚

  • Reply Mediamaya

    Amazing information, it can be inspiring for me

    • Reply Chris Lee

      Thanks πŸ™‚

  • Reply Steve

    The traffic estimates for the above keywords are local USA or global monthly searches?

    • Reply Chris Lee

      That would be global.

  • Reply Manny

    Great post! Keep it up!

    • Reply Chris Lee

      Thanks Manny.

  • Reply Conor Banett

    Hi Chris,

    Your article help me a lot for my new website. Looking for more great articles from you.

    Sincerely,
    Conor

    • Reply Chris Lee

      Cool! Thanks for reading, Conor πŸ™‚

  • Reply Oluseye

    I can’t risk missing out any of your awesome posts. I read two of your articles and I’m already here to stay.

    That’s by the way. Hey, I noticed your “focus keyword” is empty in the last screenshot example. Are we to keep this empty too?

    • Reply Chris Lee

      Thanks Oluseye!

      It’s up to you, really. It just helps to optimize the post for your keywords, but I prefer to do that myself rather than rely on the tool.

  • Reply uthman saheed

    Thanks for this post. But honestly, I’m still finding so difficult to do proper keyword search. Its really frustrating. I can see from this post, that building an organic traffic have to do much with SEO and nothing more.

    I hope you can recommend an article for me from this blog, post that discussed keyword search in details?

    Thanks

  • Reply Bojan

    Hey Chris
    All of your articles are great and easy to learn from. I have one question though. When writing titles why do we need to make every first letter a capital letter?
    If I write Small Kitchen Design & Remodelling Ideas (On A Budget) does every word with a capital letter act as different keyword?
    And if I write Small kitchen design & Remodelling ideas (On a budget), does “Small kitchen desing”, “Remodelling ideas” and “on a budget” act as different long tail keywords ?

    • Reply Chris Lee

      Hey Bojan! That’s just a formatting choice. You don’t need to do that, but that’s generally the way titles are written. It won’t affect your search rankings.

  • Reply Ilana De Rivas

    Liked it! I never thought to play with all those options,
    and the related search tip is great. thanks.

    • Reply Chris Lee

      Cool! Thanks for reading Ilana.

  • Reply shingai shonhiwa

    is it possible to rank for 10 different keywords under one niche. to source out maximum traffic. for example: i rank for ten keywords which have a search of 1000 a month each. would i get 10000 searches for all key words combined

    • Reply Chris Lee

      Yes! πŸ™‚

  • Reply shingai shonhiwa

    the other thing is are links from fb, stumbleupon, twitter, ezine, considered in link building

    • Reply Chris Lee

      Nope those are just social signals and ezine is an outdated method of link building that won’t affect your rankings much at all.

  • Reply Imer Imran

    Hi Chris
    As always, a fantastic post. I really like this method and it is very much useful to me to know, implement, practice and make it perfect.

    Keep up the great work!

    Imer

    • Reply Chris Lee

      Thank you Imer!

  • Reply Alinda

    Hi Chris !
    I was so impressing after reading some of your blog posts and i do not want to miss a line to read in your post. πŸ™‚ By seeing your awesome writing style and skill, could you please share how did you learn to write such this awesome writing style ?

    Thank you for your great share and keep up writing great posts !

    Cheers,

    Alinda

    • Reply Chris Lee

      Thanks Alinda πŸ™‚

      I don’t really know, actually πŸ™‚ I would say read blogs like QuickSprout.com, Backlinko.com, and Videofruit.com.

      They all have a writing style that I find pleasant and easy to follow.

      Simple vocabulary, with short and concise paragraphs – with a lot of images.

  • Reply Mani

    Hello Chris,

    That’s a great article ever read. But if this even work with any kind of niche?

    Thank you.

    • Reply Chris Lee

      Thanks Mani πŸ™‚

      I wouldn’t say any kind of niche. There has to be keywords sufficient search volume. Some niches just don’t have them.

  • Reply Musky

    Hi Chris,
    Loving your Rank XL course!
    I’m diligently working my way through and wondered how to structure my pillar post. Its 17k long and its about veganism).
    So, do I do one huge scrolling page or sub divide it into smaller pages?

  • Reply Chandra Prakash

    Nice Post .. I’ll try it to grow my site traffic

    • Reply Chris Lee

      Cool, let me know how it works out Chandra πŸ™‚

  • Reply Metin

    Real good work Chris. Also enjoying the step-by-step niche guide sent by e-mail. Thanks for the effort

    Regards,

    • Reply Chris Lee

      Thanks Metin! Glad to hear it πŸ™‚

  • Reply Glen Shelton

    Chris,
    I would like to thank you for this awesome contribution. I actually included it in my keyword research article for a niche industry. I think this ranks as one of the top 10 keyword articles imo.
    Thanks again!

    • Reply Chris Lee

      Thanks so much Glen! Really happy to hear that πŸ™‚

  • Reply Charles

    high five chris! i really appreciate ur post. just what i needed..

    • Reply Chris Lee

      Awesome. High five!

  • Reply Justin Bilyj

    Chris,
    By combining these keywords into a page, is it wise to reuse these keywords as separate blog posts that links back to this master article?

    • Reply Chris Lee

      Yeah, but not so much to link back to this article, but more so because for some keywords, it will help to create a separate page targeting it.

  • Reply Wayne Cummings

    Thanks for the info My name is Wayne. I’m new to this arena and found your info to be quite helpful. I haven’t published (launched) yet. Still trying to get a better feel for the direction that I want to travel in… I will certainly refer back..

    • Reply Chris Lee

      Thanks Wayne. Best of luck.

  • Reply ANDREW AKI

    For the first time in my blogging live i have not reads this kind of well worked post… true i do read alot but no this is one of a kind…. i really see alot of point from what Chris Lee saind…saying

    CHRIS LEE
    “You do have to know enough to know what information is important and what you should really be writing in further detail. But that stuff is easy to pick up by looking over a few sources.”

    • Reply Chris Lee

      Thanks Andrew πŸ™‚

  • Reply Oflex

    i must say thank u sir,you have just thought me for free what other people would actually pay to give out,i never read any keyword article as great & clear as this and i am looking forward to Joining your Niche Site Course FREE mini class even if i have to pay.

    • Reply Chris Lee

      Glad you like it πŸ™‚

  • Reply Dex Antikua

    Hello Chris , This may look simpler but one has to be keen. I started using this method and my site started ranking.

    Initially I used to go for keywords with low competion but now henceforth,I change the tactic.

    • Reply Chris Lee

      Awesome!

  • Reply Nabil

    Great article….. thanks
    One question:
    You said you make an H1 title different than the main title
    You also said make sure to have only 1 H1

    So, the main article title is already H1, how can you put another one that is different than the main?

    • Reply Chris Lee

      The title is different from the H1. It’s what you see in the tab on your browser, and it’s what’s shown in search engines. The H1 is a header on the page.

  • Reply Jen

    Thanks so much for the informative articles. I’ve just started a new blog after a long hiatus in 2015, and I’ve got a lot to learn! πŸ™‚

    • Reply Chris Lee

      No problem, Jen! Good luck!

  • Reply Oscar

    Hello Chris,

    You’re great … I read your articles every day. When I discovered your blog, I pause on my site. Thank you very much for the informative and very comprehensive articles you share with us. Thanks to your site, I discovered how to choose a profitable niche and many of the things I just learned

    But, I have a question after reading this article. In your example, at the Yoast WordPress level, you didn’t put a keyword on Focus Keyword box. Why?
    how can google know the main keyword?
    Thank you

    • Reply Chris Lee

      Thank you for the kind words Oscar πŸ™‚

      I don’t put a keyword in there because it is just as a guide from Yoast to help you optimize your article. I like doing it on my own rather than check what the tool says.

      If you’re not experienced with on-site SEO, I do recommend using it.

  • Reply Supera

    Hey! Chris, I subscribed to your 10-day SEO course and I’m intrigued by the level of knowledge I’ve gathered on the 5th class alone. Thanks for these tutelage. Cheers!

    • Reply Chris Lee

      Awesome πŸ˜€

  • Reply Ryan Moniker

    Wow, this article is from 2015 but this method is still under utilized today. You were well ahead of the pack with SEO techniques. You just picked up a new follower. I’ll be looking for more tips to stay ahead of the pack myself moving forward.

    Thanks man!

    • Reply Chris Lee

      Sweet! Thanks, Ryan πŸ˜€