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How Much Traffic Do You Need To Make $100/Day with Adsense?

By Chris Lee 223 comments

monoflat_icons_5Obviously, everybody’s idea of a full-time income will be different. My own number was $3000/month when I first started out, which equaled to $100/day. For our calculations in this post, let’s also use $100/day, as that seems to be one of the biggest milestones people want to reach with their own websites.

When I see people talk about Adsense, I see a lot of discussion about profitable niches, cost per click, making a full-time income, etc but I never see much discussion about traffic. I see forum threads everyday of people wanting to learn how to reach $100/day with Adsense.

At the end of the day it’s all about traffic. There are many factors that affect a site’s overall income, but lots of traffic is the common denominator.

So how much traffic do you really need to get to $100/day with Adsense?

For me, I was able to reach a full-time income when I was consistently getting over 150,000 visitors per month. I wasn’t just getting that with one website though. Traffic was spread throughout about 20 sites, with 3 of them generating 90% of that.

Am I saying 150,000 visitors/month will always equal $100/day?

Of course not. It could be lower, or even much higher than that. There are so many factors in play that it’s going to be different for everybody. But, it’s a close estimation.

So how do you calculate it?

The biggest metric you need to calculate Adsense income for a website is page RPM.

What is page RPM?

Basically, it’s the calculation of how much money you made per 1000 page views. It’s calculated based on a combination of your traffic, CTR (click-through-rate), and CPC (cost per click).

Page RPM = (Estimated earnings / Number of page views) * 1000

The average RPM I’ve experienced with Adsense is about $5 to $10 for broad niches and up to $100 for more competitive niches with high CPC.

If you’re able to know your RPM, you can accurately estimate earnings potentials for higher traffic numbers, as well as the amount of traffic you’ll need to make a full-time income.

For instance, if you’re making an average $10 RPM from one of your websites, that’s $10 for every 1000 visitors on your site.

So you can easily calculate that if you increased your traffic to 100,000 visitors, you would make $1000. If you grew it it 1,000,000 you would make $10,000. Again, not perfectly accurate, but a good estimation.

What is the average page RPM?

The average RPM for AdSense ranges greatly depending on your niche, quality of website, traffic source, and the number of advertisers on the AdWords platform. On the low end, it will usually be around $2 to $5. On the medium end, it can range from $5 to $10. On the higher end, that can go all the way up to $50+.

Traffic Required to Make $100/Day

Let’s break down the numbers even further with some example metrics.

We’ll try to use numbers as close to average as possible. For this example, we’ll use a $1 CPC and a 5% CTR. So how much traffic do we need to make $100 per day with those figures?

First, we need to figure out how many clicks equates to $100.
100 / 1 = 100 clicks.

If we need 100 clicks at 5% CTR, the total traffic must be…
100 / 0.05 = 2,000.

We need 2,000 visitors a day. Per month, that is…
2,000 x 30 = 60,000.

60,000 visitors every month to make $100/day with Adsense. Of course, this is just an estimation using very ideal metric figures. It’s not easy to maintain an average CPC of $1+, and CPC is a giant factor in how much traffic you’ll require to reach this figure.

Some of my blogs consistently get over 10% CTR, while others get under 2%. Some of my sites get CPC of $2-$5, while others never get higher $0.30.

Can you guess what the page RPM is on the example site above?

If you answered $50, you’re correct. Remember, RPM is how much you would make for 1000 visitors on your website. If you got 1000 visitors at $1 CPC and a 5% CTR, that’s 50 clicks (5% of 1000) at $1 earned per click.

A $50 page RPM is really great. If I were getting $50 RPM on a site, I would really start building it out with more posts and meaty content to boost those traffic figures.

You can then calculate estimated income based on your future traffic goals.

If you were to increase traffic on the site to 500,000 visitors a month, that is $25,000 a month.

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    […] said this many times before. To get to a full-time income with Adsense, you need a lot of traffic. Building a few sites based around a handful of 1000 searches/month keywords WILL NOT get you […]

  • Reply Mike

    Hi Chris, this was a great post! However, I did notice a slight error in your total visitor/month calculation for the $100/day goal. You can correct me if I’m wrong. You wrote:

    We need 5,000 visitors a day. Per month, that is…
    2,000 x 30 = 60,000.

    I assume that you actually meant that we need 5000 x 30 = 150,000 visitors/month

    Just noticed that, so thought I would point it out. Thanks again for the detailed and excellent post.

    Best regards,

    • Reply Chris Lee

      Hey Mike, good catch. Just made the changes.

      • Reply Viral

        Hi Chris,

        I think you were correct with your calculation of 60,000.

        60,000 x 0.05 x $1 = $3000 / 30 = $100 a day

        150,000 x 0.05 x $1 = $7500 / 30 = $250 a day

        Correct me if I am wrong haha πŸ™‚

        • Reply Chris Lee

          You guys are confusing me, haha.

          Just did the whole calculation again and 60,000 is indeed correct.

          100 x 0.05 = 2000 visits per day.

          2000 x 30 = 60,000 πŸ™‚

          Thanks for that, Viral. Good eye.

          • R Wellman

            It still says, we need 5000 visitors a day. Should it read “we need 2000 visitors a day?”

          • Chris Lee

            Aha, I missed one. Yeah, it should. The calculations are correct though πŸ™‚

            Thanks for pointing that out.

  • Reply Tony

    Hi Chris,

    I have a blog with 400 pages already, is it possible for the Blog to bring atleast $100 daily if I hit a 1000 pages?

    • Reply Chris Lee

      Hi Tony. It’s not about the number of pages, but how much traffic those pages drive to your site. Do some keyword research and try ranking for some bigger keywords.

      • Reply Juan

        What does bigger keyword mean?

        • Reply Chris Lee

          Bigger search volume.

    • Reply Asif Srabon

      My blog have 190 page and 1000 plus view per day. how much money can i make everyday

      • Reply Chris Lee

        Calculate based on page views and not visits.

  • Reply Deb


    Are you talking about page RPM or impression RPM as they list 2 different ones. Same question about the number of visitors… is this about impressions or page views? Thanks!

    • Reply Chris Lee

      Hey Deb. That’s page for both.

  • Reply asim

    yes this is very good post and easy to get idea from you thank you

    • Reply Chris Lee

      Thanks for your feedback, Asim.

  • Reply asim

    my niche is web developing, seo web design related so if i have 5000 per day then how much i can earn from adsense????? mean what is rate of related this niche

    • Reply Chris Lee

      Look up the keywords in KWP and you’ll get a good estimation using the calculations above πŸ™‚

  • Reply Jeremy

    Hey Chris I am binge reading your post in the past days and all I can say is that you inspire me to give this niche website a try, I have some but did not get any traction will try to improve it tho.

    Just a question about adsense do you have a centralize account for it or you have one for each niche site you create?

    • Reply Chris Lee

      Getting more than one account is tricky, but you don’t need one for every site. It’s fine to have all of them under one account.

  • Reply sazzad

    I am new at adsense & I do read your blog. This is an awesome post that gave me an idea to generate revenue out of adsense. I understood the concept of RPM with this post.Thanks a lot !!

    • Reply Chris Lee

      Awesome! Glad to hear that, Sazzad πŸ™‚

  • Reply Oliver

    Damn.. I ve a website with 12k page views/day and just earn 350e/month with adsense. Ofc my traffic come from south america and spain.. I think i really should switch the market.. Take care, nice blog πŸ™‚

    • Reply Chris Lee

      Wow congrats on growing such a high traffic site. Keep testing your ad optimization!

      • Reply Γ“liver

        Thank for your reply Chris.

        I already have a CTR of 4 %, but the CPC is between 0,03/0,05 and thatΒ΄s the main problem and I doubt there exist a solution, traffic location is a huge factor. Traffic from U.S.A/UK will always be much better paid that the one from South America/Spain (for example).

    • Reply Bilal

      what does mean 350e, what is e if you can tell me plz

  • Reply Carl Thomas

    I think you’ll find you would need 40 thousand per day to make 100 UK pound.

  • Reply Roman

    I have a boring niche when it goes for RPM, have half a million uniques a month but only make about $40-$80(weekends) a day.

    • Reply Chris Lee

      Thanks for sharing Roman. With that amount of traffic, even a marginal improvement in ctr can move the needle considerably. Keep testing!

  • Reply Jared

    Hi, Chris. Great blog and great course.

    I’m a little confused about how CTR is calculated. Does every ad load count as an impression, or every pageload with one (or more) ads?

    Say I have a page with 3 ads on it. My visitor loads all 3 of these ads. Is that considered a single impression, or 3?


    • Reply Chris Lee

      Thanks Jared! It’s counted as 3 ad impressions.

      But it’s easier to count it by page views and page RPM. So if you have 3 ads on a page, it will count how much it makes per 1000 impressions of the page.

  • Reply Raghav

    I have 1000 pageviews per day How much i earn form adsense?
    This time i earn 7$ per day. Is this Good?

    • Reply Chris Lee

      That’s not bad at all. That’s around a $7 RPM, which is better than most low cpc niches.

      • Reply Anthony Nwoba

        i want to start a law and insurance blog for higher CPC and target my traffic to the USA and The UK is this a good idea?

        • Reply Chris Lee

          Just make sure you know that there will be a ton of competition from law firms and insurance companies.

    • Reply Dorothy

      Thank you for being my own teacher on this area. My spouse and i enjoyed your article quite definitely and most of all enjoyed the way in which you handled the areas I regarded as coarsovetrinl. You are always really kind towards readers really like me and let me in my living. Thank you.

      • Reply Chris Lee

        Aw thank you Dorothy πŸ™‚

    • Reply Anthony Nwoba

      whats your niche and where do you target your traffic to?

  • Reply bitcoin

    waw it’s for real ?

  • Reply Oluseye

    Going off topic this time.. I’m sorry.

    Could you please point me a link to your exclusive and indept article regarding facebook ads pls? On getting the most from Facebook reach and clicks to site.

    • Reply Chris Lee

      Hey Oluseye, I don’t have a post on fb ads, but a good blog to read for viral fb traffic is fatstacksblog.com

  • Reply John

    I thought of giving up on earning money from adsense but i stumbled upon this post. Can you please provide some tips on how i can start-up ? Is it all about Finding a niche and creating a website? i find it really difficult to find a niche. How do you guys do it ?

    • Reply Chris Lee

      Of course there’s more to it than that. Finding a niche is just part 1. Then comes finding keywords to target, doing competition research, producing the content, and link building and promotion.

  • Reply Worcester

    I loved the way you explained , I hope I can get $100 per day with adsense some day..

    • Reply Chris Lee

      Thanks for reading, Worcester.

  • Reply uthman saheed

    This calculation is basic…but I think most times it fluctuate and one can’t really predict. Thanks for this guide on adsense.

    • Reply Chris Lee

      True! The numbers here are very generalized to help give an idea of calculating.

  • Reply Joy Eve

    Woow… this article got me going crazy (but am not on the streets though) **winks**.. Thanks for this amazing share..

    • Reply Chris Lee

      Thanks Joy πŸ˜€

  • Reply Joyous Eve

    Thanks Chris, for this estimation.. Found it very useful.

    • Reply Chris Lee

      No problem, Joyous! Glad it was useful.

  • Reply travelnewsindia

    Although it’s an important factor but CPC varies in great range affecting your earnings. For example here in India, ads related to travel and tourism website has considerably higher CPC but that’s not applicable on all websites but only for the same tourism related websites.

    • Reply Chris Lee

      Yup, very true!

  • Reply Vishal


  • Reply Viktor Vedmak

    Numbers are ok for USA maybe, but if you primarily try to target non-English markets you might as well multiply traffic required by a 100 or so.

    • Reply Chris Lee

      That’s true, haha. But not for all non-English markets.

  • Reply Ydoxy

    Wonderful article. My website ydoxy also get 100 traffic per day. thanks for the sharing this content.

    • Reply Chris Lee


  • Reply ankit joshi

    Hello cris ….I want to make a site that will dedicated to education ….when I will take the mcq(multiple choice question) from the book as it is is this violation of copywrite I need your help actually what question I will take that will no personal blog or article of anyone plz answer soon

    • Reply Chris Lee

      Taking content out of books is a blackhat tactic that’s existed for a long time. I wouldn’t recommend it, as you will eventually be caught, and in the worst case, have a law suit thrown at you.

  • Reply samuel

    great tips,looking forward to learn more to earn more on my music website.

    • Reply Chris Lee

      Nice πŸ™‚

  • Reply David

    I’m currently navigating these waters with the launch of my new website and found your article insightful. Thanks Chris!

    • Reply Chris Lee

      Awesome. Hope it works out for you David πŸ™‚

  • Reply usoro

    this is really nice,i have fallen in love with your blog. You just explain everything straight to the point.

    • Reply Chris Lee

      Happy to hear that. Thanks πŸ™‚

  • Reply pinah emmanuel

    thanks am very happy to learn that am actually a new blogger

    • Reply Chris Lee

      Thanks Pinah.

  • Reply George Brown

    Nice article for newbies like me and worth of reading this post!

    • Reply Chris Lee

      Thank you George πŸ™‚

  • Reply Dido

    Is the stats from blogger accurate? If it shows me let say 100.000 a month would I count that as the correct blog traffic?
    Thanks in advance

    • Reply Chris Lee

      You should install Google Analytics or Clicky for more accurate metrics.

  • Reply stanley

    nice post

  • Reply Daniel

    Hi Chris,
    I have a blog but my CPC is only $0.20 (gettricks.in) can you please tell me how to increase the CPC ?

  • Reply Charlene

    Wow! 20 sites was ambitious. I find it hard with 3. I would love to achieve the 3000 a month figure. Well done!

    • Reply Chris Lee

      Thanks for reading Charlene πŸ™‚ I would advise just one site now.

  • Reply Pradip

    Hello Chris,

    There is a lot to take and you beautifully explained it. I am want to about what are the factors that increase or decrease CPC and RPM. As a adsense publisher we should know about it and it also help us to choose profitable niches.

    Another mistake I’ve seen that You pointed ” We need 2,000 visitors a day. Per month, that is… 2,000 x 30 = 60,000.”, in the next line you said we need total 150,000 /p.m. to make $100/day. Correct it to 60,000/p.m.

    I think there is confusion because you make $3000/month with 150,000/p.m. visits. Hope one day I also can make money like you. πŸ˜›

    • Reply Chris Lee

      Aha, thanks Pradip πŸ™‚ Fixed. Appreciate it.

  • Reply AT

    Hi Chris,

    The article is very Inspiring especially for me who quit his job [ My Last working month in IT Industry was Aug of 2016] in the hope to make a living from doing something online.

    In this past year like how people accumulate debt, I ended up accumulating 14 domain names. Even now I wonder how I ended up
    buying so many domain names.

    After I read your above article I mean you had 20 domain names, that made me feel better.

    I am working on setting up 10 websites out of 14. One is up already and rest all will be up in a week’s time.

    My current state is same as that of fish out of the water.
    I have to start making money to sustain. Growing is not in my mind,
    Sustenance is.

    My goal is not to make 3000 dollars but to make 1000 dollars/month.
    That is to make $100 on average from each website per month.

    I will be adding affiliate products to my blog but I will be relying more on display ads to make some money.

    I have few questions to you.

    1) I had applied for Adsense for my youtube channel and it
    got approved.
    Can I use the same account to display ads on my Blog?

    2) The most common thing with Adsense account is getting banned one fine day. What happens to my youtube account when that happens.

    3) Is there any other display ads which you have tried or read or know which you would recommend for making $100 / month.

    4) Have you tried renting out banner space in niche site of yours?
    If yes how much you were charging for what amount of traffic.

    Finally, I had to say these I couldn’t keep it inside
    1) You are too good at writing.
    2) You are using a nice font in your website
    3) Nicely designed website. I mean simple and effective.

    Thank You.

    Kind Regards,

    • Reply Chris Lee

      Thanks for sharing your story, AT!

      I’m pretty sure you can use your YouTube approved AdSense account on your blog. I didn’t go that route and don’t publish YouTube videos so I can’t say for sure.

      As for other networks, you can check out http://www.fatstacksblog.com. Jon blogs about using other networks and shares a lot of interesting results.

      Thanks for the kind words πŸ™‚ A lot of work went into this design.

  • Reply Stanley

    Great post

    • Reply Chris Lee

      Thanks Stanley.

  • Reply Raghu Rao

    Thanks for a great post, Chris, I have been looking around to figure out what should be my target in terms of visitors and views to increase my Adsense earnings and this post certainly helped me get a better understanding of what I should do. Thank again!

    • Reply Chris Lee

      Glad it was helpful, Raghu πŸ™‚

  • Reply Doman

    150 to 200 daily new visitors on my website, can i apply to google adsense

  • Reply Prathap Sunkara

    Hey Chris,

    This is really a nice post. I have seen lot of Articles earlier, but this is the best post in Adsene Earnings.

    Thanks for the Nice Article.

    • Reply Chris Lee

      Glad you like it Prathap πŸ™‚

  • Reply Asif Srabon

    Many many thanks for your nice article. My web site have 2k visitor per day. How much money can I earn from Google Adsense in per moth?

    • Reply Chris Lee

      Depends on your niche and what pages are generating most traffic for you. You’ll have to run your own calculations like above.

  • Reply Widnya Ida Bagus

    Hi Chris,
    very good calculation and good insight here, as I’m always want to create good steady income from adsense.

    Now I have a new blog that gets 400-500 page view per day, but the CPC is only average of $0.22 (my visitor mainly from US and UK). any ideas or clues how to increase the CPC? thanks for the article!

    • Reply Chris Lee

      CPC will vary over the year as more advertisers come and go.

  • Reply Varun

    Hi Chris, that’s a great article πŸ™‚ I have been following your blog, you’re the authority for Adsense niche sites & am also looking to enroll for your course.

    Now specific to this post (& after reading your replies to comments as well), what I understand is to reach to $100/day with Adsense, other than high traffic numbers, what you really need is a medium to high paying niche ($2.5+ CPC approx) & majority traffic from english speaking countries, mainly US. Is my understand correct? Or have I missed a piece of the puzzle?

    If not, say I get traffic from US mainly over 100k per month & with all other factors being avg, what should be avg CPC of the niches more suited to Adsense?

    • Reply Chris Lee

      Hey Varun, average cpc varies. I would say on average, it’s $0.50 to $2.

  • Reply Qasim

    Hi Chris,
    The marketing reports on display advertising suggest an average of 0.35% CTR whereas you’re suggesting 5%. Have you had 5% CTR? Does the claim of 0.35% CTR hold any water?

    • Reply Chris Lee

      It varies by niche. 0.35% is very low. 5% is on the high side, but you can get close to those figures if you optimize properly.

      • Reply Qasim

        Thanks Chris =)
        Great blog BTW!

        • Reply Chris Lee


      • Reply William Clarkson

        Hi Chris. Trying to sign up for the course mentioned but it doesn’t seem to be working

        • Reply Chris Lee

          Hey William! Send me an email if you’re having technical problems.

  • Reply M shoaib Saleem

    really nice. i love to read your articles. i just started my own blog 2 weeks ago after reading your course. thanks for sharing great knowledge.

    • Reply Chris Lee

      Nice, glad to hear that πŸ™‚

  • Reply Chizoba

    Honestly, the answer to earn $100 or more is just traffic. I remembered the month i earned just about a thousand and something dollars from adsense, it wasn’t easy. Nevertheless, source of traffic and country matters

    • Reply Chris Lee

      Definitely matters! Thanks for sharing Chizoba.

      • Reply Chris sure

        Yea, keeping a CPC of $1 and above will definitely wont come from African and India.
        you should be targeting countries like Germany (i’ve once gotten $26.8 per click from there), US, UK, Australia, Ireland, Canada, etc.

  • Reply Aashish

    I am new at adsense & I do read your blog. This is an awesome post that gave me an idea to generate revenue out of adsense. Thnks

    • Reply Chris Lee

      Thanks for reading πŸ™‚

  • Reply Shaikh Mohammed simraan

    Thankyou for explaining the importance of traffic. I was always concerned about CPC and other stuff. Never concentrated on traffic.

    • Reply Chris Lee

      Cool πŸ™‚

  • Reply Johnson Joseph

    Lovely post here, kind of interesting but can traffic from low targeted countries like Egypt, Asia, Pakistan, Iran etc generate such amount or earnings. Let say like 50,000 daily

    • Reply Chris Lee

      CPC is a lot lower for those countries so you’ll likely need more traffic.

  • Reply ayush singh

    hey Chris nice article keep it up

    • Reply Chris Lee


  • Reply meraz

    awesome work thanx for sharing this deatiled information

    • Reply Chris Lee


  • Reply hmaikbal

    I have searched so many online places, but here I got the full concept of absence earning. espcailly I knew here the rmp. and the formula and matricks of RMP. thanks for this pretty good information.

    • Reply Chris Lee

      Glad it helped πŸ™‚

  • Reply Binod Jha

    This is best information I was looking for. I will use it

    • Reply Chris Lee


  • Reply meraz

    nice post i always look to make more income with adsense thanx for sharing this post

    • Reply Chris Lee

      Thanks for checking it out.

  • Reply [email protected] Demystified

    Hey Chris,

    The article was good and the thing is I’m getting .20$ CPC in average and the CTR is maximum .50% only. So, we need more relevant traffic for maximum earnings from the AdSense.
    Receiving 5% of CTR is suspicious (may be manipulated) and may lead to AdSense ban right?. And If I need to make 100$/day, then I think I should need a min of 3 Billion Traffic per month πŸ˜€

    • Reply Chris Lee

      0.5% is pretty low and can be improved.

      Improving to 2% CTR will 4x your earnings a lot quicker without needing to 4x your traffic πŸ™‚

  • Reply K Patel

    Thanks for sharing this beautiful article. I just want to know why my CPC keeps on fluctuating. My day starts with a CPC of 3 dollars per click and then it drop to 0.11 dollar.
    I know how it works but any solution to maintain the CPC rate?

    • Reply Chris Lee

      Nope, no way you can do that. That’s perfectly normal. Earnings per click can vary wildly for each click.

  • Reply Sherlyn Shah

    Hi Chris,
    Great article with good estimation in terms of numbers..even though we are 4+ yrs experience still many Bloggers like me still search for how much we can make for 100$ a day.

    • Reply Chris Lee

      Awesome, glad it helped Sherlyn!

  • Reply Jonathan

    Right now I am hitting $30 RPM or about $30 per 300 UVs.

    • Reply Chris Lee

      That’s awesome!

  • Reply Alexander

    Hey Chris, hope you are still on with this Adsense post. Is a great one. Currently where can one get such traffic? I just need that $100 a day and I will be okay

    • Reply Chris Lee

      Best traffic source is SEO.

  • Reply Faisal Ahmed

    Hello Chris ! Does the rate Google Pays varies from Country to Country???

    • Reply Chris Lee

      Yes, definitely.

  • Reply Abhishek

    great article, needed something like this to set-up adsense account for my blog. Thanks for the share, very informative!

    • Reply Chris Lee

      Glad it helped πŸ™‚

  • Reply simon

    Hi Chris,
    very good article, my situation is strange, I get between 2000 and 5000 page view per day (niche not too selective or small) with audience coming from US, UK and Emirates 30/55yo (we really target the right audience), however, our CPC is very low sometimes as little as 0.02$ with a CTR of 0.50% or even lower. Do you think it can be a problem on the placement of the ads?
    Also with such a small traffic do you recommend any native ad network?

    • Reply Chris Lee

      Hey Simon. Placement can help with higher CTR but that might not even be the problem – seeing that your cpc is so low, the ads just may be very untargeted to your readers.

      Low CPC also depends on where you’re getting traffic from.

  • Reply Asset

    Hi, awesome to read you! Just worrying, it is not too late to start blogging ?

    • Reply Chris Lee

      Never too late!

  • Reply John

    well, it helps me now..
    one day i will also earn from my blog.

    Thanks for sharing..

    • Reply Chris Lee

      Thank you John.

  • Reply mohammad yusuf

    Thanks for sharing your experience as it gave a positive power to a new blogger. Thanks a lot.

    • Reply Chris Lee


  • Reply richard

    How about paid targeted niche traffic? have you ever used it?

    • Reply Chris Lee

      A bit on Facebook. Definitely need to improve in it.

  • Reply Bruno

    Is it possible that the owner of the ad is willing to give just 0.05 cent per click, which means 100$ every 2.000 visitor? Olso, in order to get at least 100$, do i need to get this amount of money a month or just EVERY day? Like, if i get 100$ a month, will i get the payment? Or do i need do get 100$ a day (in order to have my first monthly payment)?

    • Reply Bruno

      As for “if i get 100$ a month, will i get the payment?”, i meant “if i get (the necessary amount of traffic in order to) get 100$ a month, etc…”.

    • Reply Chris Lee

      Sure, the owner could be willing to pay $0.05 per click if you reach out and work out a direct placement deal. But $100 every 2000 visitors is like $50 RPM (estimating 1 page view per visitor). That’s definitely not $0.05 per click πŸ˜€

      Yup, if you reach the threshold of $100, then you only need to get that in a month to receive the payout.

  • Reply Justin

    Inspiring post. I do want to reach the goal of 100/day again. A few years ago I used to make $250/day with Adsense only for 2 years, not including affiliates, etc, for 2years. Traffic was 40k daily, single website, but then the site dies out due to google panda or whatever the cause. Then I lost motivation, and took a break for a year. Now I’m back.. its been a month 2000/daily traffic but barely making $10/day hah. Wish me luck!

    • Reply Chris Lee

      Hey Justin! Wow, must have been hard to lose a site making $250/day! I’m happy to hear that you’re back trying to build it back up.

  • Reply Ukwueze Favour

    My problem is that I don’t really know my actual page view why because what I see in my blogger dashboard stat overview is always different from what I normally see in my AdSense page view reports why? Please help me out

    • Reply Chris Lee

      Install Google Analytics and/or Clicky analytics. Those should give you accurate stats.

  • Reply Mr newsfeed.

    Amazing helpful article for beginners. Waiting for next post about Adsense.

    • Reply Chris Lee

      Cool πŸ™‚

  • Reply Sheriff Oshin

    Hi Chris, came across this post and I really need to say it’s an amazing one. I intend to work on my blog focused on ‘Nigeria Entertainment News’. Do you have any idea or suggestions on how I can build traffic for it? I’m not really bothered about the adsense earnings for a start, I just want to build the audience and drive a considerable amount of traffic to it daily. Will really appreciate your help.

    Thanks for the good work you are doing on here, you’ve been of great help.

    • Reply Chris Lee

      Any kind of news websites need to be updated very frequently and is difficult to create evergreen content, which is why I’ve never entered that space.

  • Reply chewtab

    I got approved today for AdSense

    • Reply Chris Lee

      Sweet! Congratulations πŸ™‚

  • Reply Arafat

    Hi, I want to start a affiliate site and then i need to copy product details and images. Is that copyright content ???

    • Reply Chris Lee

      If they have affiliate programs, they likely wouldn’t care. You can always ask the product owners you’re an affiliate for.

  • Reply Rahul

    Really Good ! Thanks ! Focusing on $100 a day !

    • Reply Chris Lee

      Thumbs up!

  • Reply Sunny J

    Hello Chris,
    This is motivating post . We must have these strategies for earning money with blog.
    You said about RPM which is $10 . I do not think I can achieve this because my RPM hangs around $2-5 only. Can you tell me how can I increase it ?


  • Reply Dorian

    Hey Chris,
    $1 CPC is fantastic. How do you get that?
    Mine is lower than $0.1. Usually, 0.007-0.008.

  • Reply Dinuka Samarasinghe

    Hi Chris, Nice article. I am new to blogging i get most traffic from Asian countries like India. I haven’t applied for adsense yet. but i am getting about 6000 visitors every month. and only 1500 from google. Will this amount of traffic will be enough to apply for adsense and how much i am expected to earn with it.

    • Reply Chris Lee

      Yup, traffic-wise, that should be sufficient.

      • Reply Kevin

        Based on my experience, it’s not sufficient if most traffics from Asian countries, but give it a try. You can re-submit if you got rejected.

        But much smaller, but quality traffics from US and Canada did work the job πŸ˜€

        • Reply Chris Lee

          Yeah, Asian countries are usually a lot lower CPC.

  • Reply Dhaval

    Hello Chris,
    I have an Website with high traffic it 4,00,000 to 6,00,000 page views per day but i am not getting too much rpm. I got just average $1 RPM sometime it would also Lower than $1.

    How to Increase my Page RPM?

  • Reply Abhijat Dhawal

    Superb content.Thank you so much.Now I have a very clear idea about the traffic.Maths really works.

    • Reply Chris Lee


  • Reply Roshan Jha

    Amazingly expained what people need to do in order to generate a great revenue from their blog with google adsense.

    I will definitely try to implement this tips.


    • Reply Chris Lee

      Thanks for reading πŸ™‚

  • Reply Robert

    I’m getting more or less $100 daily with a RPM of just $0.5 (2 websites, after 5 years).

    • Reply Chris Lee

      Wow, awesome! I think you should be able to improve the RPM.

  • Reply Harjeet Sharma

    Thank you for such a good information about Traffic Calculations.

    • Reply Chris Lee

      Glad it helped!

  • Reply Calvin Freedom

    Wow this article was really wonderful, but it ends on traffic , no traffic no honey

    • Reply Chris Lee

      Exactly πŸ™‚

  • Reply therichpost

    Great article. keep it up,
    I have blog with 100 views daily.

    • Reply Chris Lee

      Nice job!

  • Reply Samuel Adeyinka

    Hi, Chris! It’s pretty nice stumbling on your blog this beautiful morning in Nigeria. πŸ™‚

    Really, I musts really commend you for writing this basic, but very definitive blog post… You know I was looking for ways to improve my blog’s traffic, and I also wanted to know how much traffic would help achieve my &100/day goal. Well, That was when I stumbled on your great blog.

    So, I browsed through he over 180 comments on this page and I must again, really commend you for taking your time to really attend and respond to almost all coments made by users. That motivated me to drop this comment and I hope to get a friendly and of course, brotherly advice from you on my doubts.

    So, my site’s Page RPM is $4.78, Impression RPM is $0.93, CPC is $0.15, CTS is 3.20%, and my daily page views used to be 5k on an average, but today, my traffic dropped significantly to 500. I don’t know why. These are FREE traffic sources though.

    And of course it meant that my daily earnings dropped from $35 to 31, and now, $2.75, which is very absurd.

    What do you think I should do right now to improve this and turn around this misfortune?

    • Reply Chris Lee

      Thanks Samuel for the very thoughtful comment πŸ™‚

      Your RPM is not bad, CTR is pretty good. CPC is really low, but not much you can do about that if you’re in a generalized niche with few advertisers.

      That is a huge drop and really depends on where you’re getting that free traffic from. If it’s from Google, then it’s an SEO problem and you may have been penalized.

  • Reply AAJISH

    Adsense pays peanuts for indian traffic πŸ™ If you are in video niche then all i can say is forget monetizing via Adsense.

    • Reply Chris Lee

      Ah, yeah. India can be very low paying CPC.

  • Reply Manoj Sharma

    Hello, you made my very clear about earning from website

    thank you very much for sharing such type of information i hove you will keep continue to post this type of informative article.

    • Reply Chris Lee

      Cool πŸ™‚

  • Reply Djon Delta

    Its a very hard game here in Indonesia. We receive a very low CPC at average $0.05. So I need at least hundred thousand of visitors each month to reach that.

    • Reply Chris Lee

      Yeah, Indonesia traffic is pretty low CPC.

  • Reply Omran

    Do you have an article about how to setup layout of blogger (by Google), if yes, please leave the link here

    • Reply Chris Lee

      I don’t use Blogger, and don’t recommend it as you wouldn’t even own your website.

  • Reply Kelvin

    Weldone Chris. This was way beyond my understanding. I bet I is time to go back and work with Adsense am grateful I found this. Thanks

    • Reply Chris Lee

      Glad you liked it Kelvin!

  • Reply kenny

    I am very new to this stuff

    *About 2 minutes experience and that was reading the paragraph above, but it seems to me that probably 99% of websites are no more than pipe dreams / hobbies as they never really get enough traffic to do more than satisfy the owners ego.

    I could be wrong, but having looked at thousands of golf sites and checked the traffic they get, it seems that nearly every website out there gets almost zip.

    I check Alexa rankings often (I know not perfect) but it is an average of 90 days and an an average relative to other websites so its a good guide, if a site is at 10 million v 1 million you know who has traffic and who does not etc.


    I have a new golf website
    Is it worth even trying to use Adsense etc if you retail products?

    If you are getting the sort of traffic you talk about
    150,000 per month, would it not make more sense to actual retail / drop ship / sell directly than accept a pittance for integrating an advertising platform?

    Signed up for your lessons, think i need them

    hope you can reply

    • Reply Chris Lee

      Hey Kenny,

      Yes, Adsense is just one monetization methods out of many you can choose from. For a niche like golfing, it would be smarter to utilize both Adsense and affiliate links.

      Ads on pages with informational content, and affiliate links on product reviews.

      • Reply kenny

        Thanks for the reply.

        I do not want to just assume i am right, but i feel like with good content (I think the content is pretty good), it makes more sense to tag on a generic link to a search for say GOLF AMAZON and just reference this in the blog content

        Got to think with 1000 views of a blog page, the return is going to be higher than the RPM numbers adsense seems to offer.

        My outsider view of this (As i know little about it) is to ask, WHY do people do adsense, why not sell something direct / or use an affiliate programme that they control not Google.

        I can only dream of 2000 visitors a day (For now)

        • Reply Chris Lee

          No problem, Kenny.

          It really does depend on the content. Once your site is established, you can test and switch out what you decide to do. There’s no right answer until you test for each individual site.

  • Reply Zain

    It’s not easy task. Lot of investment need in web hosting.

    Can you assessment that your littke hosting packages can afford all 4000 to 5000 visitors daily ? I think need dedicated server.

    Also AdSense cpc became very little now a days. Because advertiser setting up low budget for cpc.

    I am running lot of sites and I have got highest .20usd cpc yet.

    • Reply Chris Lee

      CPC also depends on the country of your traffic.

  • Reply Andro

    Hi Chris,

    Would you recommend to mix amazon affiliate and adsense on one blog?


    • Reply Chris Lee

      Yes. Monetize product pages with amazon, info content with adsense.

  • Reply ankit lahariya

    Hi Chris,

    I have a blog with 400 pages already, is it possible for the Blog to bring atleast $100 daily if I hit a 1000 pages?

    • Reply Chris Lee

      It’s not about the number of pages, but the amount of traffic each page can drive. A single page blog can bring in $100/day if it gets enough traffic.

  • Reply Saad from The Usual Stuff

    Hi Chris,

    Nice post.

    However, I think that you’ve assumed only Adsense to be the source of the blogger’s income. Given the above data.

    I believe the RPM would increase if a blogger starts displaying their own advertisement or starts displaying affiliate banners.

    Thank you.

    • Reply Chris Lee

      Hey Saad! Yup, other monetization methods can produce much higher RPM’s.

  • Reply TechGeek365

    Thanks for a great post, Chris, I have been looking around to figure out what should be my target in terms of visitors and views to increase my Adsense earnings and this post certainly helped me get a better understanding of what I should do. Thank again!

    • Reply Chris Lee

      Awesome! Glad to hear that.

  • Reply Sajid Akhter

    Hi Chris,

    Great post. You have shared some valuable information here in this post. I have a question, say for example if a website’s Alexa ranking is below 1 million, how much traffic will they be getting in a day?

    Thanks for sharing this lovely post. have a good day. πŸ™‚

    • Reply Chris Lee

      I don’t really pay attention to Alexa ranking at all.

  • Reply Lucky

    Super article about adsense earings.

    • Reply Chris Lee


  • Reply onsnail

    I Bought A Domain Name one Month Ago and was looking for Guide like that one
    Thanks For Great Info. Applied For Adsense And Hoping For the best.

    • Reply Chris Lee

      Good luck!

  • Reply Nomar

    Great work. Last month I broke 100 euro a day for the first time. Total traffic was around 80,000 uniques

    • Reply Chris Lee


  • Reply Mark Manson

    In all seriousness, $100k a month is my goal for 2018. I don’t know if I can pull it off on just one network, but with all of them combined, I’m praying and hoping it will be possible. Just remember, you can do whatever you set your mind to. I NEVER in a million years thought I would be earning the numbers I get these days, and all it took was some hard work and fine tuning, and it was off to the races, and I haven’t looked back since. It’s definitely possible, likely though is a different story.

    • Reply Chris Lee

      Awesome, I like the big goals you’re shooting for! Thanks for chiming in Mark.