YouTube Curation: The Easiest Way To Create High Quality Content For Your Niche Sites

By Chris Lee 52 comments

monoflat_icons_218Content creation is definitely one of the most difficult parts of growing a website.

When you start a new site, you have 2 options: write the content yourself and invest a lot of your hours into research and writing, or outsource it and invest a lot of money.

The average price for a decently written 1000 word article is $20-$30. At 100 articles written over the long-run and that’s $2000-$3000 spent just on content.

It’s expensive, but then again if we were to write it ourselves, a 1000 word article might take us anywhere between 2-5 hours to research, write, edit, and publish. It’s a huge investment of our time.

Today, I’m going to show you a content creation method that’s working amazingly well for me. It takes me less than half the time to publish them, and requires half the amount of research per article.

Curate YouTube Videos

YouTube has a TON of content available, and most of them are really well made with a LOT of well researched information.

What we’re going to do is find these videos, embed them on our site, and then write about them. We’re curating videos through YouTube and using them as the subject of our articles.

This is so much easier than going out and doing all of the research yourself from scratch. Instead of spending hours researching and compiling resources to write your articles on, you use one source (the video) and simply summarize the main points.

The video creators have done the research for you.

I have niche sites where 90% of the content was created using YouTube curation.

It’s such an easy way to produce high quality articles.

Let’s Go Through An Example

I’ll show you step by step how I create content with YouTube curation.

Step 1: Search For Videos In Your Niche

For our example, we’ll use home improvement as our niche.

Now imagine that we’re going to write a tutorial on something like how to replace a kitchen cabinet.

If you were to write this completely on your own from scratch, you would have to do a fair bit of research digging through various sources online.

Then you would have to decide what sub-topics will form your content body and what information you will expand upon.

After you’re done, you’ll have to go out find some stock images to spark up your content.

Let’s see how much easier this can be with YouTube curation.

Let’s check out what YouTube has to offer.

Okay, so doing a search for “home improvement” on YouTube brought back a bunch of results with clips from the old TV show with Tim Allen.

home improvement

Not what we’re looking for here, so let’s adjust our search.

I decided to add DIY at the end of the search and that brought back some better results.

Screen Shot 2015-02-25 at 6.59.20 PM

Awesome. That’s a giant list of content ideas for our niche site!

Just by skimming through the results, we can see that there are hundreds of videos that we can use.

The opportunities are endless. With all the related searches you can make and all the suggest videos in the sidebar, you have an overwhelming amount of content ideas for your site.

Let’s choose one from the list.

I decided to go with the 4th one down.

Screen Shot 2015-02-25 at 7.05.10 PM

Pay attention to the view count. Choose videos with a lot of views because that’s what people are interested in.

I rarely do separate keyword research when writing articles through YouTube curation. I don’t care if it says 0 searches in the Keyword Planner.

It’s clearly a topic that’s perfect for my niche site’s audience, and one that’s getting a lot of good reviews on YouTube.

The 4th one down only has 6000 views, but it was posted only a month ago and it has great reviews with no downvotes.

The video is only 4 and a half minutes long, but a minute into it and I can tell this is going to turn into a 1000+ word article.

Writing The Article

Optimizing Titles

The first thing we’re going to do is re-write the title into one that’s a little simpler and more search engine friendly.

YouTube’s Title:
Building Simple Box Columns – DIY Front Porch Home Improvement!

Our Revised Title:
How to Renovate Your Front Porch By Building Simple Box Columns – A Tutorial

I left only the main keywords in while targeting other essential keywords like “tutorial,” “renovate,” and “build” which are more likely to be used in a search query.

Extracting Content

The best part about YouTube curation is that we don’t have to sit there and come up with a rough outline for our article. That’s one of the most dreadful parts of the writing process: figuring out what to write about.

Here, we already know what we’re going to write about: whatever’s being explained in the video.

For our home improvement video, we’ll watch the video and list out all the required equipment and supplies. Then, we’ll list out step by step the process of fixing these porch columns.

Add thoughts/opinions, and even expand upon what’s explained in the video.

You should be able to pour out 500 words easy doing just that.

This method of content creation is a HUGE timesaver, and allows you to crank out high quality articles in less than half the time you normally would.

On top of that, it shows you what people are actually interested in using metrics other than a keyword tool.

View count and up-votes are a pretty awesome indicator to tell you what’s popular and what’s not.

If you’re stumbling with your content creation, give YouTube curation a try.

Leave a Reply

52 Comments

  • Reply Hugh Mann March 6, 2015 at 1:02 pm

    Thank you for this comprehensive article on YouTube curation. I hadn’t thought of using video for niche research!!!

    • Reply Chris Lee March 6, 2015 at 5:30 pm

      Thanks, Hugh. Yeah, it’s been a big time saver for me to produce content like this. Glad that it helped.

  • Reply Laura March 6, 2015 at 11:26 pm

    When you say that you use screen shots, do you mean that you’re using them from the YouTube video? It sounds great but I’d be worried about getting into trouble for that.

    The content writing from videos is brilliant, though.

    • Reply Chris Lee March 7, 2015 at 3:44 am

      Hey Laura, thank you for bringing that to my attention.

      I don’t want to give anyone the wrong advice, and since it’s a legal matter I’ve decided to just remove the part about using screenshots.

      You’re right in that the correct answer is NO. Using a screenshot is a violation of the video creator’s intellectual property.

      However, I have been told that it is largely dependant on what you intend to do with the screenshots.

      For instance, if you take a screenshot and use it as a book cover or something and sell your ebook, that’s a BIG NO and you could get into a lot of trouble.

      But for something as simple as pointing out something in the video and using it for explanation purposes, a lot of sites are doing it and they’re fine.

      The best practice is to contact the video owner and get permission.

      • Reply Laura March 8, 2015 at 6:40 am

        Thanks for clarifying that.

        And thanks for your blog! Seriously, it has the most helpful & unique tips that I have ever seen.

        • Reply Chris Lee March 8, 2015 at 7:32 am

          Thanks, Laura!

  • Reply Bill March 10, 2015 at 6:14 pm

    That is a completely brilliant strategy! Curating content from anywhere is a ton of work, but taking a 4 1/2 minute video and writing what they say is genius. Thanks for the post. Just signed up to follow your site.

    • Reply Chris Lee March 10, 2015 at 8:34 pm

      Awesome! Thanks, Bill.

  • Reply Jeff Schuman March 11, 2015 at 1:41 pm

    Good tips Chris. This does take the pressure off of a new writer from coming up with fresh content ideas, which I think stops them from even trying. The other thing is as you do more of this you will get your own system in place which speeds up the process even more. Doing one of these a week, and then promoting your new post for the other 6 days, will give you a lot of backlinks, improved rankings with Google, and increased traffic.

    • Reply Chris Lee March 12, 2015 at 12:34 am

      Thanks, Jeff. Great point about spending more time on promoting than creating.

      You’re right, once you do this a few times, it becomes a lot easier to spot the main points and decide which areas to expand on.

  • Reply Video Blogster Pro March 13, 2015 at 2:58 pm

    Hey Chris, I’m the author of a WordPress plugin that can automatically pull in videos from YouTube and other video sites for you to curate. Was wondering if you would check it out? Cheers.

    • Reply Chris Lee March 13, 2015 at 3:12 pm

      Looks cool, I can see it being useful for other types of content, but the type of curation I talk about here requires manually searching for videos. Auto blogging would defeat the purpose of the whole method.

  • Reply David April 23, 2015 at 5:04 am

    Hi Chris,
    Are you using this strategy on your main content site which earns you 75% of your income? What percentage of your posts on that site use this strategy?

    • Reply Chris Lee April 23, 2015 at 2:13 pm

      Hey David, I haven’t been doing this strategy much on my main niche site.

  • Reply Mukesh Nuna August 16, 2015 at 11:28 am

    Coincidence! My wife told me about this curation, and here I am on your website searching about it. I don’t like writing article at all, but this process should ease out everything for me.

    • Reply Chris Lee August 16, 2015 at 3:20 pm

      Coincidence indeed πŸ™‚

  • Reply robert August 26, 2015 at 12:39 am

    Hi Chris,

    Is it okay to curate videos from anywhere and post it on your site ? Will there be copyright issues? When a video on your site is clicked (and there are ads in the video itself) who gets the adsense earnings, you or the one who uploaded the video? I’m new to this online marketing thing and hope you don’t mind my asking. I have a website myself but its low traffic at the moment.

    • Reply Chris Lee August 26, 2015 at 12:46 am

      If they have embed enabled that’s giving permission for people to embed the videos.

      If any ads show up inside the video player, that’s for the video creator.

      • Reply robert August 26, 2015 at 4:27 am

        Thanks very much Chris.

        • Reply Chris Lee August 26, 2015 at 4:11 pm

          No problem, Robert πŸ™‚

  • Reply Luwiz September 5, 2015 at 1:10 pm

    Maybe it’s time for me to start again. Thanks mann

  • Reply J Fonte October 5, 2015 at 1:36 pm

    Hello Chris, and thanks for this great tip.

    When using video curation plus some text, there will be 3 items in the post, the video. the text, and the Adsense Ad.

    Question: in what order do you recommend to place theme?

    Options:

    (A)
    Video
    Ad
    Text

    (B)
    Text
    Ad
    Video

    (C)
    Ad
    Video
    Text

    (D)
    Ad
    Text
    Video

    Thank you very much in advance for your replay πŸ™‚

    • Reply Chris Lee October 5, 2015 at 10:10 pm

      Hey J, I normally put the video at the end and treat the ad placements like a normal post.

  • Reply San December 15, 2015 at 9:19 pm

    Fantastic post Chris… Really innovative idea…

    Just a query… How it would be if we do the video curation and post the curated text only on our niche site without embedding the video?

    Thanks

    • Reply Chris Lee December 16, 2015 at 4:46 am

      Thanks, San πŸ™‚

      You could do that, but I don’t really see the point in doing that. Having the video there makes your content make more sense.

  • Reply Frank April 15, 2016 at 12:16 pm

    Great idea Chris. I tried this recently and paid someone on Fiverr to transcribe a 8 minute YouTube video. With a bit of editing on my part, I got a unique 2000 word article for $5.

    • Reply Chris Lee April 22, 2016 at 1:39 am

      Nice!

  • Reply Wylie May 9, 2016 at 12:04 pm

    Chris,

    This is an awesome idea! I can’t wait to give it a try!

    • Reply Chris Lee May 9, 2016 at 11:05 pm

      Cool, thanks Wylie. Let me know how it goes for you.

  • Reply Jeff May 20, 2016 at 12:21 pm

    Hi Chris. i am a first time visitor.curation from you tube is a very creative idea from you.
    Thanks man!
    Actually i had tried to use Google web voice recognition which is free combining with voicemeter which also free to Transcribe videos.Though its pretty accurate but the pitfall is usually very short article. bout 500 words.
    So whats your 2 cents on this?
    By the way i just learnt 2 tips from you Chris.
    Searches null is not that important because 6000 views within a month means demand for the keyword is there.
    Second, add screen shots. Cooool idea
    Oh can i contribute a bit here?
    If monthly searches for your keyword is null or 10 20 very low volume, but you think its a good keyword to generate useful content for your audience, then visit you tube like your example above,tweak it a bit then see the number of views and whether its recent or not.
    Amazon suggestion is also a clue if your long tail keyword appears but no searches in GKP.
    Thanks Chris.

    • Reply Chris Lee May 21, 2016 at 6:32 pm

      Thanks Jeff. Yeah, the key is to not to transcribe the video but use it for research purposes so you can write out the content in your own words.

  • Reply legitimentary June 13, 2016 at 7:17 pm

    This is a really, really good idea. Thank you!

    • Reply Chris Lee June 16, 2016 at 5:34 pm

      Glad it was helpful πŸ™‚

  • Reply Sasha July 3, 2016 at 4:16 pm

    Hi Chris, I just wanted to ask – do you recommend putting the video before the article or the other way round?

    • Reply Chris Lee July 4, 2016 at 3:33 pm

      Hey Sasha, it doesn’t really matter. I prefer to put it after though.

  • Reply Troy July 11, 2016 at 11:52 pm

    I love the content idea posts. This is a good strategy that I have used for a while, It also works really well with slideshare and visual.ly as they both have easy embed links too. Hard to find good slide shares but the infographics at visually are always a hit.

    • Reply Chris Lee July 15, 2016 at 12:45 am

      Definitely! Thanks for adding that, Troy πŸ™‚

  • Reply Roman August 23, 2016 at 2:54 pm

    Good read Chris, actually Jake from NichePursuit just recommended you. I like your mention about “investment of our time” as it’s really important. I spent so much time writing, linking, building etc, you name it, and all that on my own. But then I realised that I have to outsource small jobs to Upwork guys and focus on a strategy, and it is absolutely different way of work. Most online marketers tell you that you should treat your website like a business and every business needs investments and professional people involved. So time is the most valuable asset what we have and I prefer now spend $20-$30 on an article than spend 2-5 hours or a day writing myself.

    • Reply Chris Lee August 24, 2016 at 6:11 pm

      So true, Roman! Content creation consumes the most time. Great to hear you’ve started outsourcing and can now focus on more important tasks.

  • Reply Amandeep Singh August 24, 2016 at 6:11 am

    This is a great tip, Chris.

    Upvotes and views are an amazing social proof whether a particular topic works or not. Converting a great amazing video to a blog post is a great idea as many video bloggers create videos about popular topics but never write about those….

    Cheers!

    • Reply Chris Lee August 25, 2016 at 8:37 pm

      Definitely πŸ™‚

  • Reply Imer Imran October 7, 2016 at 6:51 pm

    Hi Chris
    Thank you for a really good idea and I would like to say that comment from Frank above is also brilliant which is paid someone on Fiverr to transcribe a video for $5, edit some of it and publish unique 2000 word article.

    Great post & I look forward to your next post.

    Imer

    • Reply Chris Lee October 11, 2016 at 5:17 pm

      Thanks Imer!

  • Reply Michelle Christie March 3, 2017 at 1:02 pm

    Hi Chris, Thanks for this very informative article. I love the strategy and will be using it. I am now beginning to focus on driving traffic to my site in a big way. I have decided to incorporate Adsense into my site’s monetization plan and am so glad I found your site. I will be visiting often for new tips and strategies to get my site to $10k per month in passive income by the end of 2017.

    • Reply Chris Lee March 16, 2017 at 11:55 am

      Thanks Michelle. Great to hear that πŸ™‚

  • Reply Bhuboy March 6, 2017 at 11:41 pm

    Hi Chris,

    You mention you don’t care about the monthly search of the keyword, but how about the difficulty of a keyword to rank for.

    • Reply Chris Lee March 16, 2017 at 11:50 am

      In the long run, it doesn’t really matter. If it’s helpful content that you should have on your site, then the difficulty shouldn’t stop you from creating it.

  • Reply Kay Collier May 22, 2017 at 9:26 pm

    More great information.

    Thanks again Chris.

    • Reply Chris Lee June 1, 2017 at 5:51 pm

      Thanks for checking it out Kay!

  • Reply Steve September 11, 2017 at 9:31 am

    Hey Chris

    Just a quick one. On all my posts, I tend to follow the conventional idea of an image at the top, then content.

    For adsense sites, do you tend to do this, or just keep the title and above the fold area of the page clear, ready for the ad.

    I just curated a YT video, enjoyed doing it actually. I put the video at the bottom, created a featured image but didn’t add it to the top of the page.

    I often thing that walls of text aren’t great. I could add an image a little further down.

    Also, on another note, for this article there was a good opportunity to add some amazon products. I assume that mixing amazon with adsense doesn’t throw up any issues?

    Cheers

    Steve

    • Reply Chris Lee September 11, 2017 at 5:11 pm

      I usually put the image within the article and not at the top. I try to keep the ad in the top, anywhere around the first paragraph.

      • Reply Steve September 13, 2017 at 4:55 am

        Perfect, thanks Chris