Income Report: Update #9


I spent most of August working on some changes for RankXL – mainly for the email side of things.

Currently, I’m focusing all of my attention on just three sites: RankXL, my main blog, and another new blog I have in the works.

In past income reports, I stated that I wanted to start a new project.

Although I didn’t have the time to work on it full-time, I was still able to get the site up, and I estimate it will be around November before I can dive into it seriously.

What will the new blog be about?

I don’t just want to start a new blog to be grown to a few thousand dollars per month. It would be more effective to just grow out my current blogs if I were to go that route.

Instead, if my planning and research is correct, it should be my biggest income earner.

The reason is mainly because of the monetization potential within the niche.

My new blog is in the career niche.

Rather than purely Adsense, I’m going to be creating a few products and promoting it to my email list through a sequence. Essentially combining the monetization strategies of RankXL and my other blogs with ad revenue together.

Email is something that I’ve always been inexperienced with, and don’t currently do for my main blog since it’s a niche that’s better suited for quick information, rather than deep learning.

But after working on RankXL, I’m realizing the power of having an email list and setting up an autoresponder.

The product won’t be anything huge like Authority SEO, but more of a smaller product along the lines of the recently released Niche Book, combined with affiliate offers.

But again… it’s still in the early stages so I’m sure plans will evolve as the blog is grown out… so we’ll see.

I registered the domain already and I have 10 pieces of content up, but nothing else has been done to it other than that.

While I plan to start diving into it around November, putting up the blog now with a few pages of content is something I frequently do and recommend you do, too.

By doing this, come November I’ll be able to start work on a domain that’s a few months old rather than a few days old and already have the blog and its pages indexed in Google.

New link building strategies for my new blog

One of the reasons I’m really excited about starting this site is that I’m going to be experimenting with fresh link building strategies.

I’ll be focusing mainly on various forms of outreach, but I do want to experiment with some other things like infographics and roundups.

I haven’t done roundups for link building too heavily in the past, because some industries just aren’t suited for it.

But for a niche in the career space, I think it’s perfect.

Second, I want to create infographics on my blog.

Infographics are new to me, but I think I can create some interesting ones that will get a lot of links if promoted properly.

But we’ll see.

I’m going to be using this blog to test out a lot of different strategies so I’m sure some will work out better than others.

Growing RankXL

I spent quite a bit of time on RankXL in August.

I quietly released a new product, and created a new autoresponder sequence for my email list.

Out of all the sites I have, RankXL is by far the most enjoyable to work on. None of my other blogs offer me the opportunity to engage with people as much as RankXL does, and I love it.

Running Facebook ads

Near the end of the month, I started experimenting with Facebook ads to get people to join my email list.

My landing page is converting at 49.1%! I’m no conversion optimization expert, but I think that’s pretty good.

With $100 spent, I was able to get just over 500 new subscribers, and I’m testing continuously to improve this.

And with my new campaign, I’m getting clicks at less than $0.04 and getting subscribers for $0.10.

So I’ll keep that running and see how the emails convert.

Future plans with RankXL

RankXL is growing pretty quickly.

The blog is still only 9 months old now, and I have some ideas of how I want to grow the blog, and the type of content it will share from here on out.

Although it will take a while to get everything in place, in the future I wish to grow the blog into a much larger resource for blogging and SEO training.

WikiHow shared my WikiHow article

Another cool thing that happened last month was Jack Herrick and the WikiHow team sharing my blog post.

For those of you who still think of outreach as some foreign concept, here’s a clear example illustrating just how simple it is, and the type of results it can achieve for you.

In July, I wrote an article about the founder of WikiHow, Jack Herrick. It was a super fun post to write, and I learned so much in the process.

After I published it, I sent the WikiHow team an email (I couldn’t send it to Jack directly because his contact details aren’t published online).

Screen Shot 2015-08-15 at 1.55.29 AM

But a few weeks later, I received a response from Jack Herrick, himself! (Someone from the WikiHow team had read it, and forwarded it to him)


And a few hours later, I saw it was shared on their LinkedIn page:

wikiHow   LinkedIn share

Initially, I didn’t email WikiHow hoping to get a share, and I knew it wouldn’t get a link from the WikiHow site or anything because it’s not that kind of a website.

I just wanted Jack to see it, and I guess maybe get a super cool comment on the blog πŸ™‚

The comment didn’t happen, but I got a share from the actual WikiHow team!

And receiving an email from Jack was such a cool feeling, since I’ve turned into quite a big fan over the last few weeks.

Current blogs

Don’t have much to report for my blogs. My main blog continues to grow steadily.

This month’s growth wasn’t as significant as other months, and it started off as a slow month, but I did see around a 10% increase in my click through rate after switching to the new Newspaper WordPress theme.

Switching themes is always nerve-wrecking since you need to make sure to keep all your html elements the same.

There’s always that risk of seeing a huge dip in traffic after changing themes, but so far all signs look positive.

August’s Income Report

Okay, so now on to the income report.

Here’s the total income numbers for the month of August.

Blogging Income: $23,948.77

Last Month: $20,627.34
Difference: +$3321.43

Future plans with my blogs

Before the year is over, I’m hoping to sell off two of my smaller blogs.

Sites that are just sitting there and are not actively being grown out will be sold. A few others will be kept and I’ll start working on them again or hire some more help.

I’m really liking my set up of just working on just RankXL and the main blog, while working on my new side project blog. (I’m getting tired of typing the word, blog!)

While it’s nice to have more income sources, they’re not that significant compared to the big ones I’m currently working on and, since I’m not actively growing them, I think it’s better to just sell them at their current value.

What will I do in September?

I’m going to be taking some time off mid-September.

A few of my friends are coming to visit me for a few weeks, so I won’t be able to get much work done.

While I could never find an excuse to take a long period of time off in the past, I think this comes at a great time as I’m long due for a break.

Still… time off is never 100% time off, since I am never able to go a full day without logging in and checking on things.

After the short break, I’ll be able to return with a fresh mind and ready to take things to the next level.

Expect to see a lot more coming to RankXL at the end of September.


  • Reply
    September 5, 2015 at 4:38 pm

    Hey Chris

    How many website do you have ? For Adsense ?



  • Reply
    September 5, 2015 at 4:53 pm

    if someone want a niche site can you build a niche site ?

  • Reply
    Sergey Lucktinov
    September 5, 2015 at 4:54 pm

    Can you share with me your smaller sites. I am interested in buying them

    • Reply
      Chris Lee
      September 5, 2015 at 5:04 pm

      I’ll send you an email if I’m looking for buyers. Thanks.

  • Reply
    Eddie D
    September 5, 2015 at 5:02 pm

    Hi, I’m kinda new to this blog of yours and I’m glad to see that you’re having success with it. After following your content for about a week I was wondering how was it like starting out? I’m not expecting a big answer or anything; just wondering on what were your thoughts when you at that position in time? And also, how did you feel when you discovered adsense as well as other monetization resources had potential to become a full time business venture? Would be nice to hear back from you, thanks. πŸ™‚

    • Reply
      Chris Lee
      September 5, 2015 at 5:07 pm

      Hey Eddie, starting out is always difficult. I got started with Adsense and niche sites from the beginning so the concept of making money online was completely new to me at the time, too. If you’re just starting out, build a site and try to rank for some keywords.. It’s the best and fastest way to learn.

  • Reply
    September 5, 2015 at 5:05 pm

    Hello Chris, it seems you are doing a lot of work to achieve those whopping 23k from adsense.

    Are you working alone or having a regular team or freelancers helping to reach those results month after month ?

    • Reply
      Chris Lee
      September 5, 2015 at 5:08 pm

      Content creation takes the most time. I have a full-time writer, and also use writing services like iwriter and textbroker.

  • Reply
    diane @smartmoneysimplelife
    September 5, 2015 at 6:33 pm

    Inspirational… I got my first Adsense payment last month. It’s such a great feeling to see that although, it’s just a small amount, the process is working. Now to scale it up!

    What I’m wondering, and my apologies if you’ve mentioned this elsewhere, are your websites in similar or diverse niches? I’ve started thinking about my second site and I’m wondering if it’s best to leverage off the content already created or go for something completely different?

    Thanks for sharing the details of your Adsense income. It really is inspirational to see what can be done.

    • Reply
      Chris Lee
      September 5, 2015 at 10:08 pm

      Hey Diane, that’s great! It really depends how profitable your current niche is.

      My own websites are all in different niches. Mainly because… if I’m going to start a second site in the same or related niche, I would rather just build it out on the current domain and grow that site out rather than start fresh on a new site.

  • Reply
    Alex Nob
    September 6, 2015 at 3:02 am

    I found that you mentioned infographic designing in this post and just want to introduce my service of infographic designing (please check my website).
    Actually my main business is Amz niche site (not Adsense at all), but I think I can learn some techniques from your post (I may contemplate using Facebook ads to drive more traffic to my niche site and start building email list.

    • Reply
      Chris Lee
      September 6, 2015 at 5:36 pm

      Thanks for introducing yourself, Alex. They look great. I’ll let you know if I require your services in the future.

  • Reply
    September 6, 2015 at 8:02 am

    Wow Chris, you are on fire! You made $24K in August, almost passively – it would take me a year to earn that much! Congrats on yet another record month πŸ™‚

    It would be helpful if you could give a rough insight as to how big your main niche site is, in terms of pages of content. This would help me (and others probably) get a better idea of how large a site you need to have to obtain 900K+ uniques.


    • Reply
      Chris Lee
      September 6, 2015 at 5:35 pm

      Thanks Viral. I spoke a bit about them in past income reports.

  • Reply
    Matthew Allen
    September 6, 2015 at 9:45 am

    Another great month Chris – congrats! Is that weird – sending out congratulations? As if you’ve just won something? lol

    Thanks for including the screenshot this month – per my suggestion in last month’s comments. Definitely adds more credibility.

    I had one person asking me last month about your credibility. Pretty much suggesting that you were using the ‘oldest trick in the book,’ – lying about earnings in order to sell your course. But it’s obvious that what you are doing is valid and is working. You’re bringing some new and fresh ideas to the niche site arena and you’re helping lots of people. Especially your interaction in the private FB group. Lots of great stuff happening in there!

    Oh – and thanks for linking to my email list post! Glad you’re taking advantage and learning about the awesome world of email marketing. Once you master that and implement it on your new site – I’m sure you’ll make it to 6 figures per month overall, in time…

    • Reply
      Chris Lee
      September 6, 2015 at 5:34 pm

      Thanks, Matthew.

      Actually, things like that happen to me far more often than you think. Obviously, my earnings are high and I can understand that some people will be skeptical, especially now that I’m selling a course.

      I can see that right now my entire blog does basically look like a “hey look at me. look at how much I made. Now buy my course.” and that’s not the way I want to run RankXL or any business.

      It’s not even worth writing these reports anymore. Don’t even think they’re really helping people, besides give them a little inspiration but I don’t really see the point in them now. I get a lot of emails from people who doubt my earnings and ask for my URL’s and basically call me a con, and that’s not a good feeling at all, and I have no reason to prove anything to them because they’re nobodies to me. But it still does get to me.

  • Reply
    Gareth Cole
    September 6, 2015 at 10:01 am

    Hi Chris,

    How many your websites do you have so can pay out $23k last month?
    Can you pm me by email your website. I am interested to buying it.



    • Reply
      Chris Lee
      September 6, 2015 at 5:06 pm

      Thanks, I’ll let you know when I’m looking for buyers.

      • Reply
        September 13, 2015 at 4:46 pm

        Hey Chris, Can you email me your niche sites? I might buy from you.


  • Reply
    Theodore Nwangene
    September 6, 2015 at 4:30 pm

    Hello Chris,
    You’re really growing your income every month and that is so cool man, how the heck are you doing it ? :).

    Talking about new project, the career niche is a very lucrative niche if you know what you’re doing of which I’m very sure you will do very well there.

    Will be watching out for more updates on your process.

    I just requested to join the FB group.

    Thanks for sharing

    • Reply
      Chris Lee
      September 6, 2015 at 5:04 pm

      Thanks Theodore, I approved your request just now.

  • Reply
    Muhammad Usman
    September 7, 2015 at 1:44 am

    Hi Chris,

    Wow… you’re rocking dude and I’m expecting that next month you’ll cross 25k. I was eagerly waiting for your income report then I read before but its quick bird eye view… Now today I read in thoroughly. Its good to know your future plans as well and your new niche too.

    Many congratulations for this achieve and good luck for more. Please post some niche based reports as well.


    • Reply
      Chris Lee
      September 7, 2015 at 3:03 pm

      Thanks Muhammad πŸ™‚

  • Reply
    September 7, 2015 at 7:05 am

    Hey, can you share your expenses to give a better view of the profit?
    Also, I wonder about the way you structure the look of your sites, for example – the new career site. Does it look basically like a blog with a sidebar?

    Your income reports definitely motivate, don’t stop posting them and forget the haters. The more popular your site becomes the more haters will pop up, it’s just the way it goes πŸ™‚


    • Reply
      Chris Lee
      September 7, 2015 at 3:04 pm

      Thanks, Rob. The site was just set up as blog with sidebar. Like I mentioned in the post I didn’t get to work on it so it’s just on a default theme with no customization done, for now.

  • Reply
    Aakash Agarwal
    September 7, 2015 at 3:56 pm

    Great stuff, Chris. Really excited about your new niche site. Keep us updated. And best of luck mate πŸ™‚

    • Reply
      Chris Lee
      September 7, 2015 at 4:17 pm

      Thanks Aakash πŸ™‚

  • Reply
    September 9, 2015 at 10:15 am


    Congratulations. I’m impressed. I would like to buy your website if it is available for sale. Send me an email with prices.

    Bulk deal would be great. i don’t have time to buy one by one.i have fair budget and process asap.

    Process must be through / any escrow services that accept USD.

    • Reply
      Chris Lee
      September 10, 2015 at 5:13 pm

      Thanks John. I’ll let you know if I’m looking for buyers.

  • Reply
    September 10, 2015 at 9:56 pm

    Hi Chris:

    Slightly off topic but super important I feel. Perhaps you could address the topic of “click bombing” in one of your future articles and how you help safeguard against it. Big G is extremely arrogant in shutting down accounts permanently because of this type of fraud even when the owners are not at fault.

    • Reply
      Chris Lee
      September 11, 2015 at 3:57 pm

      There aren’t many ways you can prevent it. Anyone can click bomb you if they wanted to. I haven’t been click bombed before so I can’t tell you first hand what happens, but frequently checking your adsense stats for unusual activity is important. I’m pretty sure that Google is able to tell a click bomb if it all comes from the same ip but still concerned about more sophisticated click bombers who use proxies and different ip addresses.

      The only way to safeguard around it is to keep your site private. When I first got started in Adsense, people advised me not to even tell my friends and family my URL’s.

      • Reply
        January 12, 2016 at 7:19 am

        Hi there, just discovered your site and finding it really helpful, thanks! Would you have 2 minutes to explain a little more about keeping your site private please? It’s the one thing I didn’t understand. Or a pointer to finding out more. Thanks

        • Reply
          Chris Lee
          January 13, 2016 at 11:46 am

          Thanks, Was! I don’t share my urls for various security reasons such as click bombing and negative SEO.

  • Reply
    Laura | SmoothiesCentral
    September 14, 2015 at 7:04 am

    Excellent Update Chris.

    You have been keeping well above the $20K milestone and I was expecting this in this month’s report. You are one of the internet heroes who have inspired me!

    Thanks for sharing income report and good luck for this month!

    • Reply
      Chris Lee
      September 14, 2015 at 3:20 pm

      Thanks Laura πŸ™‚

  • Reply
    September 14, 2015 at 8:03 pm

    You such an inspiration Chris, it shows that hard work really does pay , 1 of those good days i will earn this much too -:) . keep it up

    • Reply
      Chris Lee
      September 14, 2015 at 9:52 pm

      Thanks, Samuel!

  • Reply
    September 26, 2015 at 4:25 pm

    Hi Chris . since I found this blog I have not stopped reading it . I want to buy your guide niches but I’m Hispanic. those keywords your guide can be used for the Hispanic market ?

    • Reply
      Chris Lee
      September 27, 2015 at 11:40 pm

      SEO strategies are same regardless of language. Hispanic keywords will probably have less competition.

  • Reply
    September 28, 2015 at 9:01 pm

    I love reading your income reports (and every other post, of course!). Well done with your success! Focusing on just your main websites sounds like the way to go.

    • Reply
      Chris Lee
      September 30, 2015 at 7:23 pm

      Thanks, Clara!

      • Reply
        Ashish Khadke
        April 18, 2016 at 1:12 pm

        wooww….that’s really very inspiring report, chris!

        • Reply
          Chris Lee
          April 22, 2016 at 1:42 am

          Thanks for reading Ashish!

  • Reply
    October 15, 2015 at 2:04 am

    Hi Chris
    Can you reveal how many visitor do you have per day ?
    P/s: waiting for your September income

  • Reply
    November 4, 2015 at 4:42 am

    Hey Chris,

    To get so much revenue from Adsense, how many visitors per day?

  • Reply
    November 24, 2015 at 6:15 am

    Hello Chris,

    I have been following you since January 2015, almost since the creation of rankxl. I learnt a lot about you, in particular about Niche Sites, keyword research and Adsense. That is why I created a Niche Site in January 2015 following your steps.

    Today I am proud to say that is generating income, not enough for retiring yet but I can afford some treats.

    The thing is that after the success I create a new website about the strategies I applied to rank in the Google first page. My website is only 2 weeks old. I included a section about favourite bloggers that share income reports. I am glad to say that you are on the list, the link is here

    The only field I miss to complete is where are you from because in your About page I couldn’t find it.

    Best regards,


    • Reply
      Chris Lee
      November 24, 2015 at 10:46 am

      Hey Francisco. That’s awesome you’ve been following the blog since January πŸ™‚ You’re maybe one of 10 people who read my blog that month, my mom included haha.

      Thanks for following. You can put USA for that.

  • Reply
    December 17, 2015 at 3:59 am

    Hi Chris,

    As I read thoroughly your income reports here, I was amazed! Really, again, congratulations Chris.

    – Andro

    • Reply
      Chris Lee
      December 17, 2015 at 3:16 pm

      Thanks, Andro πŸ™‚

  • Reply
    February 1, 2016 at 4:54 am

    Hey Chris, I was just wondering if you plan to post your latest income reports. In case you dont want to do that I just wanted to know if its raising or not πŸ™‚

    Great job, I bought your course and I am loving it!

    • Reply
      Chris Lee
      February 1, 2016 at 7:20 pm

      Hey Mike, decided to stop doing income reports and just focus purely on training posts moving forward.

      Yeah, December was my best month ever due to the holiday seasons kicking up traffic and CPC. Didn’t break 30k, but expect to do so in the first quarter this year… hopefully πŸ™‚

      • Reply
        February 2, 2016 at 5:13 am

        Thats awesome! Great job Chris πŸ™‚

  • Reply
    Imer Imran
    September 30, 2016 at 7:46 pm

    Hi Chris
    Wow, that’s a huge Adsense Income and it’s an inspiration to me. Just a quick question, that income is after considering cost?

    BTW, congratulation.It’s a massive success.


    • Reply
      Chris Lee
      October 4, 2016 at 5:19 pm

      Thanks Imer. Figures are all before expenses.

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