I spent most of August working on some changes for RankXL – mainly for the email side of things.
Currently, I’m focusing all of my attention on just three sites: RankXL, my main blog, and another new blog I have in the works.
In past income reports, I stated that I wanted to start a new project.
Although I didn’t have the time to work on it full-time, I was still able to get the site up, and I estimate it will be around November before I can dive into it seriously.
What will the new blog be about?
I don’t just want to start a new blog to be grown to a few thousand dollars per month. It would be more effective to just grow out my current blogs if I were to go that route.
Instead, if my planning and research is correct, it should be my biggest income earner.
The reason is mainly because of the monetization potential within the niche.
My new blog is in the career niche.
Rather than purely Adsense, I’m going to be creating a few products and promoting it to my email list through a sequence. Essentially combining the monetization strategies of RankXL and my other blogs with ad revenue together.
Email is something that I’ve always been inexperienced with, and don’t currently do for my main blog since it’s a niche that’s better suited for quick information, rather than deep learning.
But after working on RankXL, I’m realizing the power of having an email list and setting up an autoresponder.
But again… it’s still in the early stages so I’m sure plans will evolve as the blog is grown out… so we’ll see.
I registered the domain already and I have 10 pieces of content up, but nothing else has been done to it other than that.
While I plan to start diving into it around November, putting up the blog now with a few pages of content is something I frequently do and recommend you do, too.
By doing this, come November I’ll be able to start work on a domain that’s a few months old rather than a few days old and already have the blog and its pages indexed in Google.
New link building strategies for my new blog
One of the reasons I’m really excited about starting this site is that I’m going to be experimenting with fresh link building strategies.
I’ll be focusing mainly on various forms of outreach, but I do want to experiment with some other things like infographics and roundups.
I haven’t done roundups for link building too heavily in the past, because some industries just aren’t suited for it.
But for a niche in the career space, I think it’s perfect.
Second, I want to create infographics on my blog.
Infographics are new to me, but I think I can create some interesting ones that will get a lot of links if promoted properly.
But we’ll see.
I’m going to be using this blog to test out a lot of different strategies so I’m sure some will work out better than others.
I spent quite a bit of time on RankXL in August.
I quietly released a new product, and created a new autoresponder sequence for my email list.
Out of all the sites I have, RankXL is by far the most enjoyable to work on. None of my other blogs offer me the opportunity to engage with people as much as RankXL does, and I love it.
Running Facebook ads
Near the end of the month, I started experimenting with Facebook ads to get people to join my email list.
My landing page is converting at 49.1%! I’m no conversion optimization expert, but I think that’s pretty good.
With $100 spent, I was able to get just over 500 new subscribers, and I’m testing continuously to improve this.
And with my new campaign, I’m getting clicks at less than $0.04 and getting subscribers for $0.10.
So I’ll keep that running and see how the emails convert.
Future plans with RankXL
RankXL is growing pretty quickly.
The blog is still only 9 months old now, and I have some ideas of how I want to grow the blog, and the type of content it will share from here on out.
Although it will take a while to get everything in place, in the future I wish to grow the blog into a much larger resource for blogging and SEO training.
WikiHow shared my WikiHow article
Another cool thing that happened last month was Jack Herrick and the WikiHow team sharing my blog post.
For those of you who still think of outreach as some foreign concept, here’s a clear example illustrating just how simple it is, and the type of results it can achieve for you.
In July, I wrote an article about the founder of WikiHow, Jack Herrick. It was a super fun post to write, and I learned so much in the process.
After I published it, I sent the WikiHow team an email (I couldn’t send it to Jack directly because his contact details aren’t published online).
But a few weeks later, I received a response from Jack Herrick, himself! (Someone from the WikiHow team had read it, and forwarded it to him)
And a few hours later, I saw it was shared on their LinkedIn page:
Initially, I didn’t email WikiHow hoping to get a share, and I knew it wouldn’t get a link from the WikiHow site or anything because it’s not that kind of a website.
I just wanted Jack to see it, and I guess maybe get a super cool comment on the blog 🙂
The comment didn’t happen, but I got a share from the actual WikiHow team!
And receiving an email from Jack was such a cool feeling, since I’ve turned into quite a big fan over the last few weeks.
Don’t have much to report for my blogs. My main blog continues to grow steadily.
This month’s growth wasn’t as significant as other months, and it started off as a slow month, but I did see around a 10% increase in my click through rate after switching to the new Newspaper WordPress theme.
Switching themes is always nerve-wrecking since you need to make sure to keep all your html elements the same.
There’s always that risk of seeing a huge dip in traffic after changing themes, but so far all signs look positive.
August’s Income Report
Okay, so now on to the income report.
Here’s the total income numbers for the month of August.
Blogging Income: $23,948.77
Last Month: $20,627.34
Future plans with my blogs
Before the year is over, I’m hoping to sell off two of my smaller blogs.
Sites that are just sitting there and are not actively being grown out will be sold. A few others will be kept and I’ll start working on them again or hire some more help.
I’m really liking my set up of just working on just RankXL and the main blog, while working on my new side project blog. (I’m getting tired of typing the word, blog!)
While it’s nice to have more income sources, they’re not that significant compared to the big ones I’m currently working on and, since I’m not actively growing them, I think it’s better to just sell them at their current value.
What will I do in September?
I’m going to be taking some time off mid-September.
A few of my friends are coming to visit me for a few weeks, so I won’t be able to get much work done.
While I could never find an excuse to take a long period of time off in the past, I think this comes at a great time as I’m long due for a break.
Still… time off is never 100% time off, since I am never able to go a full day without logging in and checking on things.
After the short break, I’ll be able to return with a fresh mind and ready to take things to the next level.
Expect to see a lot more coming to RankXL at the end of September.