You’ve probably heard this advice before: Write a comment on a popular blog and your blog will grow. Sounds almost too easy, doesn’t it?
But it’s not entirely false. Commenting on popular blogs can be an effective way to put your new blog on the map. It can put your name in the back of a successful blogger’s mind. Not only that, but usually successful bloggers read blogs of other successful bloggers. So it increases your chances of getting noticed by more influencers than just the one you’re commenting to.
Effective blog commenting can kickstart relationships, grow your network, and drive traffic to your blog all at the same time. However, you have to go about doing this in the right way. There are certain steps you need to follow.
I like to think that blog commenting is similar to making a sandwich – the top bread, the veggies, the meat (or tofu) and the bottom bread. There are different elements that all get put together to create something that looks appetizing to the post author.
So, that’s where this blog post comes in. By the end of this guide, you’re going to know exactly how to strategically place comments on influencers’ blogs that get noticed. Not only that, but it can also drive you some nice traffic.
The Rewards that can Come from Putting the Effort Into Your Comments
First, let’s go through some of the benefits of blog commenting.
You might be wondering if any of this is worth it, if you can really gain something from such a simple act like leaving a blog comment.
And the answer is yes! Of course you can! There are many rewards that can come from putting in a little effort.
So what exactly are those benefits? Let’s check it out.
It’s One Of The Easiest Ways To Start New Assists in Building Relationships (Lasting Ones too)
Perhaps the best benefit of blog commenting is that it helps brand you and your blog across the blogosphere. It gets your name out there without you having to wait or ask for anybody’s permission.
Popular bloggers and influencers get hundreds of emails a day. Some of them don’t even check their own emails. They’re handed off to assistants. Sending an email and hoping to get a reply back is not always the best way to start relationships with them. Most times, starting it off with a thoughtful blog comment is the best way to get noticed. They may ignore emails, but most bloggers always read blog comments to see what the feedback is like on their writing.
Getting your name out there makes it easier to get in touch through email. Instead of a cold email, the blogger now knows your name and recognizes who you are. This drastically increases your email’s chance of being read and responded to.
It Can Bring in More Traffic
You won’t get tons of traffic from blog comments, but it can be enough to make it worthwhile.
If you’re one of the first to comment on a brand new article for a popular blogger, that can even result in hundreds of visitors that clickthrough to your site.
This is because most big blogs have huge email lists. And after publishing a new article, they’ll send out a broadcast email to all their subscribers. Being at the very top of the comments section, combined with leaving a valuable comment, can drive some nice traffic your way.
Helps You Get More Comments On Your Articles
This point can simply be explained as a you give and you take situation.
Not every blogger will return the favour, but one who value your input and enthusiasm will often be kind enough to leave a comment on your new articles as well.
And there’s no cooler feeling than getting a blog comment from a big influencer.
You may be completely caught off guard when you receive an email from a blogger that you admire greatly asking if you would like to write for their blog because they checked out your site and your style of writing is exactly what they’ve been searching for.
Wouldn’t it also be cool to be invited to participate in expert roundups, conferences, or other cool opportunities?
Now, it won’t happen overnight and it sure won’t be easy. This is something that builds up over time and the results won’t be immediate. But, the sooner you get started the sooner you will see the benefits.
How to write an awesome blog comment (with examples)
How does an awesome blog comment start, end, and what kind of things go into the middle?
Essentially, there are 4 parts to building a great blog comment (and any delicious sandwich).
Let’s explore them!
PART #1: The greeting (top piece of bread)
Do you ever walk up to someone you’ve never met before and just start talking about your life story? Do you immediately tell them that you have a kiwi allergy and that you like long walks on the beach?
Perhaps, but this information would digest a bit easier for them if they had an introduction first.
And yet I see it all of the time, commenters just throwing themselves at the author without any kind of prior acknowledgement or greeting – That’s not appealing at all!
A proper greeting can go a long way so don’t be afraid to say hello first and greet them by name.
PART #2: The sincere compliment (vegetables)
If you’ve gone ahead and read this blogger’s entire post, it’s likely that you like them or they add value to your life in some sort of way.
Don’t be afraid to acknowledge that and let them know.
Pay them with a sincere compliment.
It doesn’t have to be complicated or long.
Make their day….
Tell them how much value they add to your life…
You can pretty much say anything as long as it’s sincere.
Keep the part about the blogger rather short. If you give them too much praise it might rub off a bit creepy.
Put most of your focus into complimenting the post itself. Talk about a particular section that helped you in some way or that you found extremely insightful.
PART #3: The Added Value (The meat)
The bread of a sandwich can look all nice and squishy but nobody is going to eat it if the contents insides don’t meet expectations.
Your goal for every comment should be to add value. I know, the word “value” is dramatically overused in the blogging world but let’s go in depth of what it really means.
In this context, it means doing something that will make you look valuable to the readers, specifically the author you are trying to impress. It means being useful, interesting, insightful, or entertaining. In other words, being valuable makes you a person worth knowing and making a personal connection with.
Let me know show you some tactics that have a very high success rate.
Tactic #1: Ask Thoughtful Questions
Was there a part of the post that sparked curiosity in your brain? Did you not understand a section of the post? Do you need an expansion on a certain key phrase?
Asking thoughtful questions is a great way to engage the author in your comment and build a relationship. They may even shoot you a personal message with an answer to your question and ta-da! You are now having a one on one conversation with a blogger you admire dearly.
Take a look at Dusty’s question here on a post from RankXL. He did well by asking the author about how he can search for an SEO apprenticeship, which he knows the author has experience in.
Also, Max is rocking his question by asking how he can add value to his blog which means the author will likely visit his site to see what they think. Smart move, Andrew.
For the sake of keeping the article clean and not too long, the author often won’t expand every point to the maximum. So don’t be afraid to ask about anything even if you might sound dumb.
Tactic #2: Share personal Insights
Did you feel enlightened by a particular part of the post? Did something feel familiar to you or hit close to home? Did anything remind you of something you are struggling with?
Sharing personal insights gives the author a sense of who you are and how you think. This way, they may feel like they already know you in a sense before even having a conversation with you.
Remember, quality over quantity.
Jim Hofman aced this by sharing something that is beginning to work for him.
Jove added value by sharing something that he’s been personally struggling with. He thanks the author for making it much clearer.
And Bhuboy demonstrates personal insight perfectly by sharing a comment about how he can make his family happy while working from home. Good luck to you, Bhuboy!
Lastly, Jatin tells Chris he can relate to the article.
There are unlimited ways of sharing personal insights but the more personal it is, the more it will stand out. The more it stands out, the more memorable it will be to the reader you are trying to impress.
Value Tactic #3: Adding to the discussion
Did the author skip a point in the post that you want to add? Want to dig deeper into a point that the author had? Would you like to propose a point for the author to think about in the future?
If your comment will add value to the post, the authors usually never fail to see the benefit. Sometimes they’ll even realize how much value they’ll be adding to their post if they add in what you suggested and they will go ahead and update their post with this brilliant new information.
Plus, author’s love it when their comment numbers skyrocket on a certain post, which is often what happens with challenging comments like these. Everyone wants to be a part of it and that’s just a validation that the author did a good job.
If it’s your comment that fueled the discussion, you’ll be at the top of the comments chain and you will get the most traffic by people clicking on your name to see what kind of smart mind decided to ask such a question.
Remember to read the article first so that you are contributing with the most relevant comment.
Saleh did an excellent job at adding to the discussion with a possible target to consider.
On the other hand, Rafa informed the author about something they may have not known about.
And the best part is that the author will often remember it, and your name! Glorious!
PART 4: The parting promise (the bottom bread)
The parting promise is basically telling the author that this sandwich was the bomb. If you’re smart, you’ll want the author to know that you’re interested in biting into another sandwich, made by them because it was the best you’ve had and you want the world to know.
There’s no better way to do this than letting the author know that you’re going to link to them, many times, which in return will boost your SEO.
But breaking a promise is not cool, so make sure you follow through by reading more of their articles, leaving more comments, giving them a shoutout on your podcast, or tagging them in the post that you’ve tweeted so that they know you are good for your word.
The Common Mistakes that Cause Comments to be Overlooked
Using a Novelty Image or No Image At All as Your Display Image
Using a picture of a Japanese anime character or winnie the pooh seems cheesy doesn’t it? Well, it is and it sure doesn’t look professional. So does not using an image at all. People are a lot more likely to build connections with a real face than a cartoon. Plus, they may be able to recognize you on other sites or put an image to your name when it pops up if you have an image of your face. Besides, you know you’re sexy, so why hide that smile?
Using a False Name or Nickname
This sort of ties in with the point mentioned above. It’s alright to use a nickname with friends and family but as long as you are in your professional zone, you should always use your real name. Bloggers want to know who is trying to persuade them, and using a fake name could stick in someone’s mind, but probably not in the way you want it to.
Spamming your Comment with Links, especially Do-Follow links
I rarely include links in my comments unless I think it will truly benefit other readers or help the author of the post. And even with the purest links, there’s still the chance of it coming off as a cheap attempt to promote yourself or something else. But if you do add links to your comments, make sure you only link to known, trusted, authoritative sites. Otherwise, you will seem like you are spamming the feed and that is frowned upon.
Not Reading the Post Before Commenting
If you didn’t read the post, should you really be commenting? You must do your research to be able to complete the assignment or else your work will be meaningless. Most comments made after not reading a post are generally short or irrelevant to some extent. And if that’s all you have to offer, you won’t be thought about twice.
Don’t Repeat What the Post Just Said
So if you did end up doing your homework and reading the post, and if you agree with what the post is saying, come up with something new to write about in your comment. Don’t just repeat what the author already wrote.
Don’t Get Caught Droning On and On
Try not to repeat what you’ve already said in your comment. Choose your words wisely and make sure they are all different in similar ways. Quality over quantity, if you know what I mean.
Using an Invalid or Inactive Email Address
You’re leaving your email for a reason, right? In case there’s a chance the author wants to get in touch with you. If you give them your spam email, you might totally miss their name amidst all of the Walmart and Trip Advisor propaganda. Also, make sure to spell your email correctly, otherwise their message will never reach you.
Leaving Comments on Non-relevant Blogs
I see this one a lot. For example, a health and medicine blogger commenting on a travel blog. Yes it’s nice to leave a comment but it surely won’t help you gain traffic to your website. The people reading the post are more than likely looking for travel related content, not medicine.
Failing to Read the Previous Comments
Last but not least, not reading the comments that exist before yours. You do not want to repeat what someone else said before. That just shows an equally bad lack of effort as not reading the post at all.
Not Commenting Early Enough
This one can be hard to catch, but it’s important. Depending on the blogger and how many comments they’re getting on one post, it’s common that they won’t respond to the ones that are alllllll the way at the bottom. You want to be at the top (or close), not at the bottom.
So, you now hold the knowledge on how to make a perfectly constructed comment.
What takes it the extra mile and what will really help build relationships is making the comment feel like personal and genuine. Let your personality shine through the words you write because you know you’re a catch.