How To Use Introduction Emails To Amplify Your Influencer Networking

By Chris Lee 35 comments

A few weeks ago, I published a lengthy blog post about how to use influencer outreach to build traffic to a new blog.

In it, I briefly mentioned introduction emails.

What are introduction emails? Let’s say that you want to reach out to a certain influencer. The problem is that they don’t know who you are, and whatever email you send them will just get mixed in with hundreds or thousands of other emails just like yours. So instead of contacting them directly, you first look through your own network first to see if anybody knows them. If they do, you simple ask them to email the influencer for you with an introduction.

It may not seem like this would make a big difference, but it really does make a big difference.

And in this post, I want to dive in a little further to dissect what really goes into using them.

Why use introduction emails

What’s the easiest way to meet new people in real life?

Through the people you already know. When you’re at a party, people are more inclined to talk to strangers because you share a commonality through a mutual friend.

The same goes for online communication.

Send a cold email to someone, and you won’t see very good results. But have someone you mutually know introduce you first, and the results become significantly better.

I have had people send me introduction emails many times over the years.

Each time, I welcomed them and paid more attention to what that person was contacting me about.

Why?

First of all, I appreciate the fact that they took the extra step and asked for an introduction before contacting me directly. That shows that they understand how many cold emails I get, and value my time.

Second, it shows that they understand good networking etiquette. They know how to stand out. My first impression of them is someone who is intelligent, and someone who probably won’t waste my time.

Third, because a mutual friend referred them over to me, I give them more of my attention out of respect for that friend. And, I know that whoever it is must be someone that influencer can get behind. They wouldn’t ask if they could introduce me to a spammer, right?

These are all very strong reasons why introduction emails work.

How to ask for an introduction

It’s really simple.

Let’s go through an example, since it’s the easiest way to show it to you.

I’ll use my own name and blog, since I don’t want to use someone else’s name and make it seem like I’m encouraging you to hit them up.

So… let’s say that you’ve connected with me a few times. You’ve left some great comments in my blog posts, to which I replied. We’ve emailed back and forth for a bit. We know each other.

And now you’ve decided that you’re going to try to leverage your connection with me to connect with another marketer in my circle.

Here’s how to approach this.

Step 1: Find any mentions of other influencers I made publicly

The wrong way is to just ask me randomly if I have anybody I could introduce them to.

“Hey Chris, do you have any other contacts you can introduce me to?”

i.e. I’m too lazy to do my own research. Can you do it for me?

The right way is by digging through any mentions of influencers I made publicly who you would want to reach out to.

Here are a few examples:

  • Someone has guest posted on my blog.
  • I’ve guest posted on someone else’s blog.
  • I’ve mentioned working with someone, or getting close with someone.
  • You’ve seen me promoting someone’s products or services.
  • You’ve seen another influencer promoting my products or services.

All of these are strong indicators that I’ve gotten close with that certain influencer.

Step 2: The next step is to reach out to me over email and request an introduction.

This is what a good introduction request email looks like.

Hey Chris!

Hope all’s well.

You’re likely super busy, especially with the launch of your new product, so I’ll keep this extra short.

I’m trying to connect with John Doe, as I just put together a huge guide on SEO that I think he might be interested in publishing as a guest post. I’ve been reading his blog for years, and would love the opportunity to write on his site.

I saw you mention in one of your recent blog posts that you guys were friends. Do you think you can take a moment to introduce me?

Thanks a ton.

Cheers,
Jim

Keep it short but detailed.

Don’t email me a two-page proposal on why you think you deserve an introduction. But always mention the reason WHY you want the introduction in the first place. This is very important.

Since I’m the one who will be introducing you, I need/want to know that you’re not going to waste their time.

Step 3: Wait for the introduction

If I agree to introduce you, on my end I’ll be sending something like this:

Hey John!

Hope you’re doing well.

I wanted to introduce you to Jim, who blogs over at MadeupBlogName. He’s a great writer with a unique view on SEO, and I think he’s got a guest post idea for you you might be interested in.

So Jim, meet John, and John, meet Jim πŸ™‚

You can take it from here, Jim.

Cheers,
Chris

I would email John, and CC Jim.

From there, it’s up to you to carry on the conversation and use your ninja networking skills.

Remember:

You need a solid relationship with the influencer first, or else they won’t agree to introduce you.

Think of asking for an introduction as asking someone to vouch for you. Whatever relationship that develops after the introduction is made, whether good or bad, the person who introduced them is partially responsible. And because of this, people will be cautious of who they decide to introduce.

If you ask me for an introduction and I don’t know you, you need to understand that I can’t do that, even if all it really involves is sending them a simple email.

It’s nothing personal.

I just don’t know them well enough to be able to introduce them. If I introduce them to an influencer and it wastes their time, that’s on me.

Conclusion

Networking is essential to growing an online business. Building relationships with other influencers in your industry will pay dividends to your short-term and long-term growth.

Most people build the relationship with an influencer, but fail to leverage their network of contacts. Each person you connect with, there are dozens of other people you can connect with further.

By using introduction emails, you can amplify your networking and make more relationships with influencers.

Have you tried using introduction emails before? How did it work out for you? I’d love to hear your thoughts in the comments.

Leave a Reply

35 Comments

  • Reply karan kumar June 18, 2017 at 5:30 pm

    Hey Chris
    Great post .I been following your Blog from last couple of weeks.You are really doing a good job.
    karan

    • Reply Chris Lee June 18, 2017 at 6:42 pm

      Thanks Karan πŸ™‚

      • Reply David June 18, 2017 at 9:19 pm

        Im sensing Karan is going to hit you up for an influencer introduction haha

        • Reply Chris Lee June 19, 2017 at 12:00 am

          πŸ˜€

        • Reply karan kumar June 19, 2017 at 6:42 am

          Hey David
          I wish I could ask for influencer introduction But I dont have any blog yet…

  • Reply David June 18, 2017 at 9:20 pm

    Good post Chris. Makes a lot of sense and this technique, albeit simple, is what most people do in normal business environments.

    • Reply Chris Lee June 19, 2017 at 12:00 am

      Yes! Thanks for adding your thoughts David.

  • Reply Theodore Nwangene June 19, 2017 at 2:37 am

    Happy new week Chris,

    This is yet another eye-opener. The reason why I hate missing any of your updates here is because you’re always unique.

    It won’t be funny to tell you that I’m just hearing about this approach for the first time, and it’s indeed epic. I wonder why I haven’t thought of that before.

    I think I’ve got some work to do man so, let me end this comment here.

    But overall….. You rock πŸ™‚

    Cheers!!!!

    • Reply Chris Lee June 19, 2017 at 10:29 am

      Hey Theodore! Glad to hear that. Thanks! πŸ˜€

  • Reply Rodney June 19, 2017 at 8:37 am

    Hey Chris,
    I’ve been a silent reader for quite a while now. I’ve found most of the articles you share here very useful not only for newbies but also for an advanced user.

    Using this introduction emails would be a great help. If it works for some, it will probably work for others.

    Thank you for sharing relevant ideas and inspiring others.

    Rod

    • Reply Chris Lee June 19, 2017 at 10:29 am

      Hey Rodney! Nice to hear from you πŸ™‚

      Thank you for the kind words.

  • Reply Kay Collier June 19, 2017 at 6:19 pm

    As always Chris your lesson is simple, straightforward and valuable…and when I have something to offer I will certainly be doing this…thank you.

    • Reply Chris Lee June 19, 2017 at 8:01 pm

      Thanks Kay!

  • Reply Winson Poon June 21, 2017 at 1:18 am

    Another simple yet awesome approaching technique from Chris, the humble SEO guru πŸ™‚

    I have a question here. You mentioned, “Keep the email short but detailed”. Is it better to keep the introduction email below 100 words? Also, is it okay, if we add on “PS” at the end of the email?

    Winson

    • Reply Chris Lee June 21, 2017 at 1:00 pm

      Thanks Winson!

      I don’t think a word count is necessary. Just whatever is necessary without rambling on is a good way to think about it.

      PS is fine!

  • Reply Dan June 21, 2017 at 11:26 am

    Hi Chris,
    Loving your blog, i have been following for quite a while now and i can’t believe the quality of your posts is still improving!

    Keep it up man!

    • Reply Chris Lee June 21, 2017 at 12:59 pm

      Thank you Dan! Appreciate the kind words πŸ™‚

  • Reply Donny June 26, 2017 at 3:06 pm

    This sounds very easy so thanks for that Chris, however i have contacted people in the past and also yourself (blog owners) and always remained polite, complimentary and short to the point possibly with a basic question for them, but almost everytime i’ve done so, i rarely get a reply, and those that have replied, have literally been a one or two word answer which doesn’t cover the question asked.

    It seems they are too busy and haven’t the time to really reply and if they do, it’s done at such speed just to get it out the way

    So the issue i see is how really to get off to a start in the first place when all initial responses are like that or totally ignored.

    Many thanks

    • Reply Chris Lee June 26, 2017 at 4:44 pm

      Exactly! Excellent points! Thanks for contributing Donny!

  • Reply Sajjan Pratap June 28, 2017 at 2:58 am

    It seems they are too busy and haven’t the time to really reply and if they do, it’s done at such speed just to get it out the way So the issue i see is how really to get off to a start in the first place when all initial responses are like that or totally ignored.

    • Reply Chris Lee July 1, 2017 at 3:05 pm

      Right!

  • Reply Krish July 7, 2017 at 8:35 am

    Well, I landed on your blog while searching for chap articles for blog and redirected to iWriter article. That was awesome πŸ™‚

    After reading 3-4 articles, including that niche blog, I found it quite helpful and planning to signup for your niche site course as well.

    -Krish

    • Reply Chris Lee July 10, 2017 at 10:11 am

      Cool! Thanks Krish!

  • Reply Fidget July 10, 2017 at 9:38 am

    you have shared superb methods. Great job chris. thanks

    • Reply Chris Lee July 10, 2017 at 10:09 am

      Glad you liked it πŸ™‚

  • Reply David July 13, 2017 at 1:52 pm

    What! I have to talk to people? I just want to sit by myself and write blog posts and make a ton of money.

    Great content here πŸ™‚ Same applies to any platform too. I’m currently trying to get to know YouTubers and other site owners who are more popular.

    • Reply Chris Lee July 16, 2017 at 11:30 am

      THat’s awesome, David! Thanks for reading.

  • Reply alisaa July 14, 2017 at 5:35 am

    Thanks a bunch of wonderful tips Chris. Great post , All the points you have mentioned are really usefull. Thanks

    • Reply Chris Lee July 16, 2017 at 11:30 am

      Thanks Alisaa!

  • Reply Adebayo Oluwole July 15, 2017 at 4:37 am

    I have heard about introduction letter before. I have tried it and it didn’t work. But with this your article, I now understand why it has not worked. Somebody like you receives hundreds of such mail and they may not have time to read through them. With this new insight, I think I can give it a trial.
    Riding on the wings on influencers can actually make a lot of difference. There was a time my website traffic almost hit the roof (that is, traffic beyond the usual). It was later that I discovered that one Twitter influencer re-tweeted my post. Though the traffic later dropped but not to the point it used to be.
    Thanks for sharing this with us.

    • Reply Chris Lee July 16, 2017 at 11:33 am

      That’s awesome. Thanks so much for sharing your experience!

  • Reply Abdul Malik July 19, 2017 at 3:42 am

    Hey chris your post is very nice and very useful also for us all. thanks for the information

    • Reply Chris Lee July 22, 2017 at 8:42 pm

      Thank you πŸ™‚

  • Reply Akuh Bernard Sule September 1, 2017 at 4:00 pm

    Chris, this is great.
    I am new like my site. So I value your work very much and will work on all you are offering me!
    Thanks

    • Reply Chris Lee September 11, 2017 at 5:03 pm

      Thank you Akuh! Glad you liked it.