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How To Build Targeted Traffic To A Brand New Blog: A Step-By-Step Framework That Works In Any Niche

By Chris Lee 80 comments

This is part 2 of 3 in my series of posts on how to build a profitable blog in competitive niches.

If you haven’t read Part 1 yet, then go ahead and read it first here before continuing.

Make sure to read and understand the disclaimer at the top of Part 1. The same principles apply for our traffic strategy.

This week we’re going to break down our traffic strategy for the initial stages of our new blog’s life.

Mainly we’re going to be covering: How do you increase targeted traffic quickly to a brand new blog?

As mentioned in the first post, because we’re targeting competitive niches here, we’re going to approach it kind of differently.

Long-term, our goal is to dominate with SEO.

We want to build the site to a point where we have a strong link profile, and driving significant search traffic.

The good thing is that our content strategy is already helping us with this long-term goal. If you remember in Part 1, we’re building extremely high quality content – in-depth 2000 word articles hitting a wide range of keywords/topics in our niche.

Doing this consistently starting from day 1 allows us to build a strong base of solid content which, later with link building, will build up a lot of organic traffic to our site.

But this guide isn’t about our long-term strategy with SEO.

SEO is our main long-term traffic channel, but it’s NOT going to be the one we focus on in the beginning.

This guide is more about getting traffic quickly to a new blog BEFORE SEO kicks in.

Getting steady search traffic to a new site will take longer in competitive niches. Usually, it will take upwards of a year before we can fully see the results of SEO.

And we don’t want to just sit around and wait for that.

We want traffic right away. We want to get the word out about our site. We want to start building our audience right away. And we want to monetize somewhat quickly and get some income coming in.

Therefore, in the beginning, we’re not going to pay any attention to search traffic.

Instead of trying to rank for keywords, or worrying about whether Google is indexing our content or not, we’re going to rely on other traffic generation strategies where we can see more immediate results.

The nice thing is that everything we’re going to be doing is going to help us with our long-term goal with SEO.

The two strategies we’ll be using

In the beginning, we only need to focus our time and effort on just 2 strategies: Influencer networking and guest posting.

These two go hand in hand. They shouldn’t be seen as separate strategies.

Influencer networking is essential in landing guest post opportunities, and guest posting helps you build those relationships even further – and we’re going to leverage them to amplify our outreach efforts.

In the beginning, nobody knows you. Nobody knows you exist. You don’t have a readership. You don’t have an audience.

Influencers in your industry have the audience that you want to build. They have the traffic and the readers that you want to target. They’re who you need to get in front of.

And guest posting is a great, reliable (and repeatable) method of driving targeted traffic to a new blog that nobody knows about yet.

But guest posting isn’t the only thing we’re looking for with our networking efforts

Guest posting through influencer networking is what we’re going to learn today, but there are also numerous other indirect/non-immediate benefits and opportunities that come with doing good outreach.

Building relationships with influencers can lead to opportunities that come up over time that may not be apparent to you right away. I’m talking about opportunities that would never have been open to you if it wasn’t for your networking.

For example, relationships built the right way can lead them to:

  • link to you
  • mention you in conversations with their readers or in the comments sections of their articles
  • share your content on social media
  • recommend/talk about you to other influencers
  • invite you to their mastermind groups
  • invite you to speak at conferences
  • invite you to offline retreats
  • invite you to partner on new projects
  • introduce you to other influencers

I’ve experienced all these things after starting RankXL

And each time, it wasn’t by a random influencer I’ve never talked to before. It was somebody I had already built up a relationship with.

When I first launched the RankXL blog, nobody knew who I was. 6 months later, when I released my first paid product, I had about a dozen big influencers help promote it for me.

And that was with minimal networking. I didn’t take RankXL very seriously for the first few months, and I certainly could have done a better job at building relationships. But even so, within the first year, I had a lot of influencers share and link to my content, invite me to guest post on their blogs, and promote my products.

How? Networking.

I wasn’t just a nobody suddenly reaching out to them out of the blue and asking them to promote my new content. I reached out to them first to make a connection.

We became internet friends πŸ™‚

They knew who I was already, I had built up a solid reputation with them, and that made them happy to get behind the products and blog posts I released.

Of course, I was producing high quality content on my website, which helped build that credibility, but as you learned in Part 1, you will be too!

Networking worked for Greatist

Here’s another great example from a more well known blog.

When Derek Flanzraich first launched Greatist.com he focused on one thing.

He emailed the top 100 influencers in his industry (health), and asked them for advice.

But he wasn’t just asking for advice, he was networking. He was introducing himself and getting the word out about his new blog, all the while building relationships that would later help with outreach efforts.

When it came time to promoting new blog posts, they were happy to share it with their audience. They linked to Greatist in their articles, and some even became investors in their company.

How to break the ice

What you don’t want to do is just cold email a bunch of influencers asking them if you can post a guest post on their blog.

You want them to know who you are when you email them.

Here are a few effective ways to start that first communication and break the ice.

1. Email and say hello

The most basic way is to send them an email and say hello. Just introduce yourself and your new blog, and ask for advice on how to get started.

If you’ve been following their blog, let them know.

If you like their work, tell them what you like about it and how it helped you.

Add in some light, but tasteful praise.

Remember that they receive a ton of automated emails every day. So make an effort to stand out and not seem like a robot.

Make it as personal as possible – leave a good first impression.

2. Comment on their blog

Some bigger influencers may not respond to your emails. They may even have an assistant that responds to these “hello” types of emails for them. That’s not what you want.

Fortunately, there are other ways you can make a connection with them, and one of them is commenting.

Commenting on an influencer’s blog is a great way to build up that first connection. It’s a great way to get busy bloggers to notice you before you send them an email.

For example, when I first started RankXL, I spent quite a bit of time commenting on other blogs in my space. Over time, this has led to backlinks, social shares, and even partnerships.

Some even led to a nice chunk of traffic.

It all started with me commenting on their blog posts.

How? I would leave insightful comments on their most recent blog posts, which led them to check out my blog and find out who I am. Or, it would help put me on their radar and they wouldn’t see me as a stranger when I did finally reach out to them via email.

TIP: Leave comments on their most recent blog posts. They’re more likely to be active replying on freshly published content.

3. Link to them and let them know

This is one of the most effective ways of making that first connection with influencers, since you’re actually doing them a favor.

Link out to influencers within your blog post and, after it’s published, email every single one of them to let them know you linked out to them.

I love receiving emails that let me know I’ve been linked to. And I always take the time to check out the article to see where I was mentioned. Usually, I’ll take time to check out some of their other pages as well.

If the post is solid, I’ll go ahead and share it. But even if I don’t, I’ll often remember to link to it if I’m ever writing about a similar topic and need a good reference.

Here’s the email format that’s been working well for me:

This template is assuming that it’s the first time you’re reaching out to them.

Keep it short, and only include 5 points.

1. Tell them about the post.
2. Let them know you mentioned them.
3. Let them know how they helped you.
4. Hint at a share.
5. BONUS: Something personal that shows you actually know them.

Hey Tim!

I just published a giant article on X here: URL

Gave you a shoutout πŸ™‚

Your articles on X really helped me to gain perspective.

Obviously, if you shared this article, it would mean the world to me. But, really, I’m just a new blogger in your industry, and just wanted to say HELLO πŸ™‚


P.S. Your recent Reddit AMA was amazing. I learned a ton! Thanks for doing that, and keep up the great work!

It’s short, to the point, and very friendly.

Notice the way the email is structured. Although I mention they should share it, I let them know that it isn’t why I reached out to them. The primary reason was to say hello.

Keeping it light and not being pushy/slimy about it leaves a good impression and allows for further communication down the road.

4. Do a roundup post

Unless you’re using a unique angle that will provide some real value to your readers, expert roundups are not something I recommend in the digital marketing niche. It’s been way overdone, and now it just seems like the same basic questions are asked over and over again.

But they’re not so common in other niches, and it can get some really great results. Like this one from Shae Baxter, who targeted “party tips for introverts.”

The content standard goal of your roundup post should be to provide expert tips on a topic with the help from… REAL EXPERTS!

If done correctly, it can really be a unique, high-quality piece of content.

For example:

  • Would you rather read about how to cook an egg from a random writer, or would you rather read 20 REAL LIFE professional chefs sharing their personal favorite ways to cook an egg?
  • Would you rather read about what a police officer career is like from a random writer, or would you rather read 20 active duty police officers give you their first-hand advice.
  • Would you rather read about 20 tips on how to be a leader from a random writer, or would you rather read 20 CEO’s give their #1 tip on running a large team?

You get the point.

If done right, link roundups can produce amazing, unique content that’s never been seen before in your industry.

And best of all, most influencers who participate are going to be happy to share the post after it’s published!

How to put influencer outreach into action (step-by-step)

The above methods were all ways you can break the ice.

But you’re probably looking for a more systemized method you can follow step by step.

So here it is.

Step 1: Put together a list of 100 influencers in your industry

No need for fancy outreach software here. A simple spreadsheet in Excel or Numbers will be just fine.

Name and URL of the site in one column.
Name of the influencer in the second column.
Email in the third column.
Replied YES/NO in the fourth column.

I normally hate using spreadsheets for outreach, but it’s pretty essential for this stage. It helps keep everything organized, and saves you time.

Don’t just go after the giants in your industry. By influencer I mean all levels of influence. If they have an established site, consider them an influencer.

Step 2: Reach out and say hello

The next part is to reach out to each one of them.

DO NOT use outreach software to send a mass email to all of them. Make each one as personal as you can.

If you haven’t been doing so already, read their blog and learn about them.

Here’s an example email:

Hey Tim!

Hope you’re doing well.

My name’s Chris and I’ve been reading your blog for a while now. Your recent article on productivity hacks was especially helpful for me, and couldn’t have come at a better time.

In fact, it’s really helped me focus the last few weeks getting ready for the launch of (URL). I’m a new blogger in your industry, and just wanted to say HELLO πŸ™‚

As you have been in my shoes some time ago, I was hoping I could ask if you have any advice on getting started as a new blog in (industry). I know it’s tough and very competitive, but I have some big plans for putting out excellent content, like yours!

Any words of wisdom, what to avoid, etc… anything that could help would mean the world to me.

Thanks, Tim. I really appreciate your time. And I know you must be super busy so if I don’t hear from you, no worries!


P.S. I’m really digging the custom graphics on your site!

Note I don’t finish off the email with things like “I look forward to your favourable reply” or “Awaiting your response.” Things like that leave a bad taste.

You shouldn’t look forward to anything.

Instead, let them know you understand how busy they are, and you’re fine if they can’t find time to reply to you.

Why this works

1. Bloggers love to help other bloggers in their industry. They’ve been through the beginning stages where it’s tough to build traction. They’ve had feelings of doubt and considered giving up. And they’re happy to help eager people who want to climb the same mountain. As a result, you’ll see quite a high response rate (usually around 70-80%).

2. Despite it being you asking for advice, receiving these kinds of emails are refreshing. You’re a new blogger, but you’re not asking them to share or link to your site to help you. You’ve considered them a mentor to ask advice, and especially they’re in the same niche, they can offer a lot of great advice. After email after email of requests and automated email blasts asking them to share content, this kind of email is pleasant to receive.

3. This is a great initial point of contact because, if you’re genuine and develop a good relationship with them, they’ll likely help you out in some way in the future. If your content is good, they’ll share it. Or they may remember to link to it if they ever need a good reference in their own articles.

4. It becomes A LOT easier (and more natural) for you to ask them to share or link to a post later on. You can ask for advice/opinions about specific articles you publish and mention that sharing would help you out a lot. Since they’ve given you advice about your site, they’ll be more likely to check out what you’ve been working on and give it a read.

If they DON’T reply:

You can continue with the other methods of breaking the ice.

Some influencers don’t reply to emails from readers. Not because they’re mean, but because they get thousands of them per day and just can’t find the time.

If so, try doing things like commenting on their blog, linking to them, or inviting them to participate a roundup post. They may not reply right away, but each of these actions will put you on their radar.

AND, because you’re providing them with value first, they’ll be more inclined to respond to your emails in the future.

Step 3: Ask for a guest post

The quick win we’re after with influencer networking is to land a guest post. Remember, the people who read and follow your influencers’ sites are your target readers as well. And one of the most effective ways of reaching that audience is through guest posting.

For a new blog in a competitive niche, it can be a significant (and reliable) source of increasing targeted traffic.

You don’t need to develop a very deep relationship with the influencer in order to get them to say yes to your pitch. And you don’t need to have a large blog or audience.

You just need enough communication with them to know who you are when you contact them with your pitch.

For example: When I first started RankXL, I was able to guest post for NoHatDigital and Matthew Woodward’s blog just shortly after launching – two very big blogs in the marketing space.

I only had a few blog posts published on RankXL, and I wasn’t an established blogger.

And I didn’t build deep relationships with them either. In fact, I had never reached out to them before that. The pitch was my first point of contact with them.

And they were still accepted!

So how did I land guest posts on two very big marketing blogs in such a short time?

Here are a few tips I’ve picked up over the years:

1. Make sure you have a few blog posts on your own blog first. Big blogs are especially concerned about the quality of articles they publish. Having high quality content on your own blog is like your writing portfolio. It shows them your work and your expertise. Don’t just pitch a guest post with no samples to show them.

2. If it’s your first guest post ever, write the post first. If you don’t have any past guest posts you can point to, and are not an established blog yet, then writing the guest post first is a great way to make them say YES. Of course, your post needs to be excellent.

Writing it first turns the decision for the influencer into:

Should I take a look at it?

Rather than…

Should I let this stranger publish on my blog?

The first one is a much easier ask to say YES to.

For example, this is the guest post pitch email I sent to Hayden of NoHatDigital just 2 months after launching RankXL.

I wrote out the guest post first, then sent him an email. I knew the topic was perfect for his blog.

And he replied:

And I landed my first guest post! You can read it here if you like. It was back when viral sites were all the rage so it was the perfect time to write about it.

You don’t always need to write out the guest post first. Just for your first few.

Afterwards, you can use your past guest posts as your references in your pitch. Like I did here pitching Matthew Woodward just shortly after the NoHatDigital post went live.

And that was accepted as well! Here’s the link if you want to read it.

The more you’ve done in the past, the easier it will be to pitch and be accepted in the future (since they can see your work published on larger blogs).

Always try and build the relationship first, using the steps outlined in this guide. Don’t pitch it through a cold email like I did.

It’ll make guest posting a lot more effective, and you’ll see better results.

One of my favorite examples of a guest post pitch is from Alex Turnbull, found and CEO of Groove.

Here’s his guest post pitch email to Buffer.

Alex and the team at Groove are known for their success with guest posting, having used it to help grow their software business to their initial goal of $100K/month and now working towards their new goal of $10m/year.

And in his blog post outlining Groove’s guest posting strategy, the most important takeaway is:

Step 4: Don’t disappear after the guest post – you just grew your relationship with the influencer!

If you land a guest post, don’t just pat yourself on the back and walk away.

Far too many people make the mistake of disappearing once it’s published.

Show your appreciation by saying thank you, and asking if you could help out in any way.

Ask if they would like to post a guest post on your site. Link out to them in future blog posts and let them know. Invite them to participate in expert roundups. Mention them wherever you can. Share their content on social media. Repay the favor.

Getting a guest post published will take your relationship with the influencer to the next stage. They trusted you enough to let you post on their blog, and you’ve provided them with free high-quality content.

Step 5: Ask for an introduction

What’s the best way to make new connections in real life? Through the friends you already have.

It makes it a lot easier (and less awkward) to connect with someone through a mutual friend. They’re also less likely to ignore you because of it.

The same goes for online communication. Every person that’s added into your network is linked with dozens of other potential connections you can make.

Once you develop a relationship, ask for a warm introduction with another influencer that they know.


And that’s it. These two strategies alone are enough to start building your blog up the right way with the right traffic.

The game plan is quite simple: Make friends with influencers – leverage your connection into a guest post.

Can we really kick off a legitimate content business with just guest posting?


While guest posting won’t drive you millions of visitors per month, it’s a reliable, repeatable method of driving traffic regardless of the competitiveness of the industry you’re in. We’re trying to increase traffic BEFORE SEO kicks in – and guest posting is one of the most reliable ways to do so.

And at scale, it can produce some massive results.

Neil Patel drove over 20,000 visitors per month through referral traffic, and Buffer grew to their first 100,000 users within 9 months with just guest posting.

That’s 100,000 customers! NOT 100,000 visitors.

Remember our short-term goal:

And our goal is similar to Buffer’s. We’re not focusing on traffic numbers.

If you remember in the beginning of the article, I mentioned that our goal isn’t 1000 visitors per month. It’s to get our first 1000 email subscribers.

When you have a subscriber goal, instead of a traffic goal, it makes it simpler to measure growth in your early stages.

  • We’re not going to fuss about Google indexing our content right away.
  • We’re not going to worry about backlinks being indexed.
  • We’re not going to get stressed out that we’re not ranking on Google.

All of those things can be left alone, and we can leave it for the long-term – when our SEO efforts really matter.

For now, we want to build the right relationships with influencers, and increase targeted referral traffic to our site. You’ll learn what we do with those visitors in Part 3. Stay tuned πŸ™‚

If you enjoyed this post, please share it with whoever you think it would help.

And if you have any questions or insights, I’d love to hear them in the comments.

Next week, I’ll be releasing Part 3: Monetization – the last part in this series on how to grow a profitable blog in competitive niches.

UPDATE: Part 3 is live πŸ™‚ Check it out here.

Leave a Reply


  • Reply Phil Harman

    Great post as usual Chris! Love all the ideas you have to get more traffic to websites. Looking forward to part 3.

    • Reply Chris Lee

      Thank you Phil πŸ™‚

  • Reply Theodore Nwangene

    Hey Chris,

    Here’s another epic shit :).

    Obviously, man, we all know how beneficial connecting and building a solid relationship with the influencers in any niche can be, I mean, that’s the best way to build a rapport for a new blog.

    You know, I’ve actually been planning to do some outreach for my two new niche sites, but I’ve been procrastinating it (Lazy me):). I think it’s time I give it a shot man. I’ve really wasted a hell lots of time.

    Also, doing some expert round-up is on my list. I contacted someone over on Facebook last time who does it very well and she charged me $500 bucks for one round-up, and I was like man, f***ck. She’s really good at it though, and has done it for guys like the owner of the new money making aff blog (10beasts.com), but, I can’t afford that right now.

    So, I think I should do it myself. Have been reading a lot guides on how to do it lately.

    Thanks a lot for this wonderful piece Chris as always.

    Keep the ball rolling sir, expecting your next epic shit πŸ™‚

    • Reply Chris Lee

      Thanks Theodore! You’re one of the people who always adds great comments on my blog, and I appreciate that πŸ™‚

      $500 is pretty pricy. And if you’re doing it mainly for networking… it’s better to have the communication with the influencers directly yourself!

      • Reply Theodore Nwangene

        Thanks a lot Chris,

        Yea, I’ve actually decided to do it myself. I’ll have to learn just how best to do it and then, apply.

        You’re indeed doing wonderful job here, I’m always on the lookout for your posts.

        God bless you sir

        • Reply Chris Lee

          Thank you, Theodore!

        • Reply Adeel Akhter


          $500 :O Trust me I would do 2 in that budget. I love creating Roundup posts!

    • Reply Fibonacci

      Hi Theodore Nwangene,

      Foget 10beats, mission impossible.

      Hi Chris,

      Do you use Skyscraper Technique?

  • Reply Modestas Jakuska


    I love your content, man! How would you approach educational blogs/sites? It’s hard to guest post on those type of sites because most of the content is built on top of each other. And, a separate, independent topic might not fit in anywhere.

    • Reply Chris Lee

      I understand what you mean. One way might be to pitch them on a topic they left out of their content.

  • Reply Gary Wicks

    Hi Chris Thanks for the tips again. I am using the other tips from your link building course and think my niche is stingy with them. Affiliate marketers do not seem to want to link to other affiliate marketers. Any tips for that?
    I am doing better with page visits on a new site in just 3 months than one I built a year and a half ago, (Same niche different key words) with the silo focus strategy ,however, the link building is not going so great, but the silo focus seems to be getting good social share success.

    • Reply Chris Lee

      Thanks for checking it out, Gary! You don’t always need to stay ultra niche with your link building. You can branch out and target sites that are related to your content, but not built by an affiliate marketer.

  • Reply Johnwick

    Hey Chris

    First of all Thanks for the wonderful post.

    I’m in the same situation for now bcoz I recently started the new niche blog
    but not getting enough traffic. I have more confusion to build a link now it’s somewhat clear when reading this post but could you suggest any best tool or services for backlinks?

    And if in case I get the link using any services or paid tools google will penalize my site? is it reliable, worth it?

    If you have a time please go to my blog and review it and suggest about my site where I can improve.


    • Reply Chris Lee

      Glad it helped πŸ™‚ Services or tools that build links for you is getting away from the point of the blog post though! πŸ™‚

  • Reply Owen

    Hey Chris,

    Awesome guide here. I have a question about guest posting: How do you decide which posts to use for your own blog and which posts for guest posting (if you only have limited topics)?


    • Reply Chris Lee

      Thank you Owen. The topic you pitch for the guest post will depend on that particular blog and the type of content they publish.

  • Reply caroline

    Thanks Chris! So intuitive!

    • Reply Chris Lee

      Glad you liked it Caroline πŸ™‚

  • Reply Francis

    My man, Chris!

    Great content that’s worth paying for! My blog is fairly new so I’m feeling lucky about finding your works at an early stage.

    Thanks for putting in the time to produce such highly content. I’m grateful.

    • Reply Chris Lee

      Glad you liked it πŸ˜€ Thanks, Francis!

  • Reply Aniruddha Chaudhari

    It’s really helpful and you are really adding value to me. I have not tried round up post but guest posting is an awesome strategy.


    • Reply Chris Lee

      Thanks for check it out!

  • Reply Dennies John

    Hey Chris,

    Awesome post. Looking forward to your next post.

    Does the influencers have the time to read these long emails?

    Is it a good strategy to go with short emails?

    • Reply Chris Lee

      Thanks Dennies!

      None of the one’s we laid out are too long. The shorter the better when contacting influencers. But it’s not always possible to keep it within just a few sentences.

  • Reply Winson Poon

    Another high-quality post from Chris, bravo.

    Chris, I have a question here about reaching out influencers with emails. You prefer to send out emails with your own personal domain mail, such as [email protected] or is it okay to send those emails with gmail/yahoo/hotmail etc?

    Does it make any difference at all?


    • Reply Chris Lee

      Thanks Winson!

      It doesn’t really matter. A lot of people I talk to use their gmail account for personal emails, and networking.

      • Reply Winson Poon

        Ah, glad to hear it, thanks again Chris πŸ™‚

  • Reply Umair

    Hey, Chriss!

    First of all, you have done a great job buddy I have some questions though, I have a just started blog in one of the most competitive niches (tech review) and for aff review website it’s very hard to make connections with influencers since you are posting any tips and tricks you are writing just great tech reviews.

    so my question is how can a tech review website make connections with influencers?
    I am just starting out so will you recommend web2.0s?
    I have heard from somewhere .edu backlinks are not so powerful as they were back few months due to scholarship spamming (every other blog is starting this program to get .edu backlinks?
    will addmefast.com will work for initial boost?
    I have asked a lot of questions but the thing is you are a guru and I don’t know where can I get my confusions clear except you? Yes, that’s a compliment!
    If you will not reply I understand you are busy person, No worries
    Regards Umair

    • Reply Chris Lee

      Hey Umair! Tech reviews done right are always fun for me to read. You have a lot of opportunities to connect with other tech bloggers and YouTubers.

      I wouldn’t recommend web2.0’s or any software that builds links for you.

      Edu links done right can produce some great results too.

  • Reply Bhuboy

    Thanks for this tips, I started a new hobby of mine , photography , and want to blog about the things I am learning as a category in one of my blog, I have a second thought about because I know its a very competitive niche, but your new series made me decide to give it a go.

    • Reply Chris Lee

      Hey Bhuboy! That’s awesome. Happy to hear this helped!

  • Reply Velin

    Hey Chris,

    Another post straight to the point! Your new blog series comes just in time for me, when I have so many questions about getting traffic to a brand new blog. By the way, how many articles did you publish here at Rankxl.com before you started doing outreach? I’m little worried if someone will take me seriously when I have just a post or two…

    Thank you for your time and keep up the good work!


    • Reply Chris Lee

      Thanks Velin. I don’t quite remember, but it was probably around a dozen or so.

  • Reply Alan Gray

    Another insightful block of advise. Thx Chris

    • Reply Chris Lee

      Thanks for reading, Alan!

  • Reply Shoaib

    Great Post Chris, I learned many thing from your course and your posts. I also made some .edu backlinks for my website using your method of outreach. You are awesome man.

    • Reply Chris Lee

      Sweet! Glad to hear that πŸ˜€ Thanks.

  • Reply Rob


    I know you will talk about monetization in part 3, but maybe I could throw a couple of quick questions.

    I remember you sharing that your best site was generating over 10k a month just from ads. How is it doing these days? Do you still monetize it only with AdSense?

    Do you plan to focus on ads and affiliate commisions or rather your own products in your new project?

    Thanks & good luck.

    • Reply Chris Lee

      Hey Rob! Great to hear from you.

      I don’t use just ads anymore, and mix in affiliate marketing AND creating my own products. You’ll see the exact details in Part 3 πŸ™‚

      • Reply Jorge

        OMG you are my idol hahaha

      • Reply Jorge

        Why do not you use adsense anymore? It would be very interesting to know the reasons, I am a big fan of adsense but your opinion is very important.

        • Reply Chris Lee

          I still do! But I do mix it in with other monetization strategies, depending on the niche.

  • Reply Lashay

    Hey Chris, awesome post! There have been some debate about whether web 2.0’s are safe or not. What do you think? Do you use any on your authority niche sites?

    • Reply Chris Lee

      Thanks Lashay πŸ™‚ They usually have no impact on your SEO.

  • Reply Chimezie

    I just want to say thank you.
    I have been a follower of your blog for quite sometime now.
    And you have never failed to amaze me.Anytime you seem to have raised the bar, you raise it even higher.
    I have been trying to start a blog. I did start one, but could not sustain it.
    But I find new inspiration from your blog.If you can do it, I can.
    Waiting for Part 3 of the series.
    Thank you so much Chris for your inspiration.
    You have helped me more than you will ever know.

    • Reply Chris Lee

      Thank you so much for the kind words, Chimezie. Really appreciate that, and happy to hear it πŸ™‚

  • Reply Mohit Gangrade

    Great content like always, Chris.

    Will try these tips this week πŸ™‚

    • Reply Chris Lee

      Cool! Thanks for reading Mohit.

  • Reply Kolyanne

    Hey Chris,

    Thank you!! for writing this post, since I started my blog, I’ve been struggling with link building, pretty slow but no worries, I won’t give up. My husband and I bought your course and I remembered your words of wisdom:) This article is great in a sense that it is focusing other ways of driving traffic to the website. Can’t wait to read part 3!

    • Reply Chris Lee

      Thank you Kolyanne! Glad to hear that πŸ˜€

  • Reply Abi

    Hi chris!

    This is very great advice which I’m already implementing on my niche blog. Thanks so much for taking the time to share it.

    One question though: when I send the outreach email to the influencers, how do I email back when they respond? Do I ask for a link back to one of my posts? Looking forward to hearing from you.

    Many thanks

    • Reply Chris Lee

      Thank you Abi. You’re going to have to decide on what’s best. It can’t all be done with template emails after the first outreach email.

  • Reply Jenda

    Hey Chris!

    I have to say, I just love this new series you have going on.

    I don’t read much of marketer blogs anymore, since it’s full of promotional and still-the-same kind of content, but this is something else.

    I really love that you’re talking about building a real online business and not just a cheap site, that you could quickly flip or bust.

    And if you don’t mind, I would like to ask a question:

    How would you go about making relationship with a website that doesn’t have a clear persona behind it? It’s usually some kind of magazine, which very well can be run just by one person as a blog would, but it’s more anonymous than that.

    Again – thanks for this series, I’m already looking forward to the last part!


    • Reply Chris Lee

      Thank you Jenda! I would try to get close with one of the writers/editors. They write the content πŸ™‚

  • Reply gaurav

    Great content, Extremely helpful. Eagerly waiting for the next updates

    • Reply Chris Lee


  • Reply Virginia Nakitari

    This is amazing. I’ve been struggling to drive targetted traffic to my blog. Now I’ve got the perfect ideas. Thank you, Chris!

    • Reply Chris Lee

      Thanks Virginia! Glad it was helpful.

  • Reply Jhasketan Garud

    Hi Chris,

    SEO takes time & all those hard working days could become demoralizing if we do not see spikes on our Google Analytics dashboard. Influencer networking and Guest blogging can bring lots of targeted customers & the needed morale boost as well.
    Great advice.

    • Reply Chris Lee

      Thanks for reading, Jhasketan.

  • Reply Adam

    Chris, I love the first two parts, but that ‘week’ to part three is sure one looooong week!
    Any plans to publish soon, the wait is killing me?

    • Reply Chris Lee

      Haha, I know sorry! It’s nearly done πŸ™‚

  • Reply Tecmobs

    great tips

    i recently switched my domain name and my traffic has gone down badly, please what do i do.

    • Reply Chris Lee

      Likely some errors with re-directs. You’ll want to hire an SEO to take a look at it for you.

  • Reply Sam

    Good Post!
    I use magazine theme where it gives the option of assigning one post to multi-category which I did
    Do you think that is unadvisable?

    i.e.when constructing site structure, which is best for SEO and Silo structure?
    to assign one post to one category strictly,
    or one post multicategory with one primary category and why?

    • Reply Chris Lee

      Hey Sam, in most cases, simpler is better πŸ™‚

  • Reply Minhaj

    Hi Chris

    I’m a long time reader of your blog, just never commented before.
    Anyway, thanks for the awesome tip, one question, you are a big advocate of monetising websites through AdSense, how come you don’t do it for this blog?

    • Reply Chris Lee

      Thanks Minhaj!

      That’s a good question. I don’t use Adsense for every single blog I own. Some niches like marketing are better suited for other forms of monetization.

      And this is my personal blog, so I would rather keep it clean from ads πŸ™‚

  • Reply Celestine

    Another mastermind here
    BTW, I will kick start my guest posting career right away.

    Thank you and keep up the good work…

    • Reply Chris Lee


  • Reply Bijay Gupta

    Wow..I must say its a Masterpiece..Heading over to the Last Part.


    • Reply Chris Lee

      Thanks Bijay!

  • Reply NYcrunch

    Thanks Chris. its always amazing reading from your blog. i believe that when i apply these tips to my blog, my traffic is going to change and increase.

    • Reply Chris Lee


  • Reply Dex Antikua

    Wow Chris
    This is an awesome piece. I tried to contact one of my favourite influencer in my niche via social media,guess what? He accepted to share my link to his audience.

    Yes,I did mention him in my post and after reviewing it,he did the “magic.”

    After sharing the link to hia auduence,pap! My blog started getting good traffic from his social media pages.

    I really appreciate your guide but am poor in the long term way of SEO. Hope I will get along by reading other posts in your blog.


    • Reply Chris Lee

      That’s awesome! Great work, Dex πŸ˜€

  • Reply Adeel Akhter

    Hi Mate,

    Completed the 2nd read today. It is again AWESOME.

    Surprisingly before landing this page I was planning the same to go with “Influencer Marketing” however I was focused to test this in a little different and refined way.

    I will certainly share my strategy once I have tested it.

    I loved the 3rd point you talked. Talking about influencers and letting them know.

    I agree to your other point that RoundUp posts in digital marketing niche has kind of become saturated. I tried this in travel and tourism industry and I got some great results :).

    If you allow, I will share what I did and how it worked in my later comment. I am preparing a case study of it! And I am excited πŸ˜€

    One important thing. You said if they don’t reply, do blog commenting etc, I suggest do tweet them and send a follow up email.

    Many times wile my round up post I experienced that influencers either missed my email because the email landed in JUNK or it was overlooked mistakenly.

    Wrapping it up. Simply awesome article.

    I tweeted it πŸ™‚

    • Reply Chris Lee

      Great tips, Adeel! Definitely would want to know how it went for you. Let me know πŸ™‚