How Do I Differentiate My Blog from Competitors?

By Last updated on August 7, 2018
stand out from the crowd

Another “me too” website. That’s the last thing you want to build.

Unfortunately, it’s tough to differentiate yourself from competitors simply because there are too many. Everyone is launching blogs, everyone is trying out new and different ways to present their content.

So how do you break through from the noise and actually build something that matters to people? How do you build something that’s different?

In this tutorial, I’m going to show you a step-by-step action plan that will allow you to build a blog that’s different, unique, and ultimately grows to be successful – even in competitive niches.

How will your blog be different?

That’s a question that you have to get right before you launch your blog. You need an action plan. You need to see what’s already out there, and decide how your blog will be different.

Failing to address this question is the reason why most blogs never amount to anything special.

I’ve been building blogs for nearly 10 years now. And in that time, I’ve seen a lot of blogs in just about every industry you can imagine.

Want to know the #1 reason for failure? It’s not knowing exactly who their blog is for.

Don’t build a generic blog

This is the main point that you should take away from this tutorial.

Don’t build another generic blog. There’s just too many of them out there. People are too unspecific with their targeting. They’re trying to go for the biggest and broadest audience as possible.

If you’re an individual blogger and you’ll be managing the whole blog business on your own, then you need to go ultra targeted.

You can’t be targeting industries like finance, marketing, or health. You need to be going very niche.

For example, instead of targeting just health, go deeper and target “The Paleo Diet for busy people”.

Or instead of just finance, go deeper and target “Side projects for people already working a full-time job”.

Or instead of just marketing, go deeper and target “Facebook ads for solo bloggers”.

The last example is the one that I most commonly come across

Since I run a marketing blog, I get a lot of questions from people just starting their own marketing blogs.

The mistake that I see over and over again is going too broad with their targeting. They just start a generic marketing blog and start writing about anything and everything related to marketing.

One week they’ll write about Facebook ads. The next week, they’ll write about SEO. And the next week, they’ll suddenly write about email marketing.

Who is their target audience?

If you’re writing topics are all over the place, then you have no identified audience. As a result, nobody really cares about your blog.

They might find one or two articles interesting, but the rest of the stuff is irrelevant to them.

What you want is to target a tiny, selective audience of people with your entire blog. That is how you differentiate yourself from other blogs.

Imagine that instead of writing about everything, you only wrote about Facebook ads. And even more specifically, you wrote about how to generate targeted traffic profitably with Facebook ads FOR bloggers.

Now that’s interesting. That’s actually a blog that I would love to read!

I would love to subscribe to learn more from them, and if they have any free opt-in incentives, I would be sure to download it (granted their content was actually good in the first place).

In the future, if they released a premium step-by-step course, I would probably end up purchasing it. They’ve proved themselves to be an authority on the topic, and already earned my trust and attention.

This wouldn’t be possible if they went broad and generic. If they did talk about anything and everything related to marketing, I wouldn’t have a reason to subscribe and learn more. I wouldn’t have a reason to purchase any products from them.

As you can see, being ultra-targeted makes things a lot simpler and easier.

How to get started with ultra-targeted blogs

First, find the industry you want to target. Whether it’s finance, health, marketing, parenting, etc.

Next, find your niche. A niche is going one step deeper.

For example:

A niche for finance would be “Saving Money”.
A niche for health would be “Paleo Diet”.
A niche for marketing would be “Facebook ads”.
A niche for parenting would be “Potty training”.

Once you’re done that, identify a small group of people as your target audience.

For example, college students, mothers, fathers, middle aged men, millennials, teenagers, single parents, etc.

It doesn’t always need to be a demographic either.

It can be desires and personalities.

For example, introverts, or people would want to quit their jobs, or people who want to travel, or solo entrepreneurs.

Conclusion

The best way to differentiate yourself from the sea of other blog is to go ultra targeted. Instead of building a broad and generic targeting everyone and anyone, go very niche.

That’s the fastest (and easiest) way to grow a new blog into a successful business. It’s how you can get a loyal following of readers who convert to customers.

It doesn’t matter that your content is irrelevant to most people. It just has to resonate and speak directly to your selected target audience.

If you can go through all 3 steps, then you’re on the right path and are miles ahead of everyone else trying to build a “me too” blog.

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