When you first build a site, you’ll begin the long phase of slowly building out your content and site authority. It takes time. You can’t have a full-fledged site with 100’s of pages within a week. It’s just not possible unless you’re a 500 person team like Buzzfeed.
After a while, you’ll slowly start to get search traffic, maybe 10-20 visitors a day. If this is something you’ve gone through before, or experience today when building out a new site, I’ve got some good news for you: You don’t need to wait so long to get lots of free traffic.
I’ll show you 5 link building strategies that can drive a ton of traffic to your site. There are hundreds of methods to get traffic through link building, but these are the ones that I do for my own websites because they work the best.
It’s how I’m able to get 100-500 visitors a day even immediately after building my site.
1. Post Answers On Quora
Quora is like the new and improved (and more respected) Yahoo Answers. You can build some serious authority links that lead back to your site.
Yahoo Answers used to be my Q&A site of choice and it drove a hefty amount of traffic back to my sites. But these days, I’m seeing it die off in popularity and authority.
Yes, Quora links are no-follow but that doesn’t mean they’re useless. Since most of the other links you’ll be building manually to improve search rankings are going to be do-follow, it’s essential to mix in a variety of no-follow links as well for a natural profile.
For most links you post on Quora, it builds a long-term trickle of traffic to your site. I experience about 10-20 per day from just a single answer I posted with a link back to my site. It’s not game-changing, but it’s a strong link on an authority site that sends traffic so I’m not complaining.
How to get links on Quora without spamming
Start by creating a profile. I suggest creating a real profile with the expectancy to use it for a long time for your current and future sites.
Don’t treat it as a one-time thing just to post a link. It’s a great source for a link and you’ll be using it often. As you contribute more, your profile will get more points as well.
If your profile is brand new, answer 3 questions related to your topic where you already know the answer and can answer quickly without research. You can find posts on specific topics by using the search bar in the header. Don’t put any links in them to your site.
Next, find a question where you can answer and also leave a link back to your site.
Most times, linking to your homepage blog roll won’t make sense and won’t be adding any value to your answer. The best way for your link to stick and get traffic from is to answer a question related to a specific article on your site that you can answer and stick in as a reference.
Continue participating and answering questions. After awhile, you’ll be able to notice really good opportunities to start linking to your articles while answering the question in a really natural way.
If you do it correctly, you should get some nice traffic back to your site, and get a nice no-follow link as well.
2. Get Quick Links On Niche Related Forums
I’m sure you’ve heard this before: build links in forums related to your niche. It may seem like an out-dated link building method, but it still works.
Links from these forums won’t boost your site to the #1 spot, but it can drive a LOT of traffic. It will usually be short-term traffic as the thread gets pushed down by newer threads, but the link will remain as long as you don’t spam.
Much like Quora, these links will usually be no-follow and work by participating and adding value.
However, unlike Quora some of these forums may not be worth the time and effort to participate so much just to grow your profile. A single link is often enough. Linking to the same site over and over again will raise flags and get your account banned.
How to get quick links on Forums without spamming?
Like I mentioned before, we’re not looking to participate daily on these forums (unless it’s extremely active with a LOT of members). We just want our link in there and drive some traffic and see how it works out.
Most new members will be monitored quite heavily to prevent spam, so the best way for a new member to post a link to their site without being suspected of spamming is to…
Ask a question
A lot of people make the mistake of starting a new thread with something like, “Hey everyone. I just made a new website about x topic. Here’s the link, I hope you like it!”
That’s clearly spamming, and anyone can tell that you just want some free traffic back to your site. It will probably get deleted or people will call you out on spamming in the responses.
The better way is to ask a question about something you wrote. Don’t act like you are the author or owner of the site. Just post a link to one of your articles and ask a question about something in it?
For instance, if your topic is SEO, you can post a link to your article about link building and ask, “This site states this. Is this true? I always thought that it was the opposite case. Can anyone shed some light on this?”
People will be more than happy to clear up your confusion and your thread will likely be active and not be deleted. You’ll get some nice traffic to your site, and a relevant link in the process.
1 or 2 posts/threads are plenty. If you do this too much, you’ll be flagged. I usually just post 1 and then find another forum.
Forget about signature links
They’re useless in terms of ranking and will barely drive any traffic back to your site. Links that contribute to thread discussions drive traffic, so focus on those.
3. Link To Other Sites and Let Them Know About It
This method is extra helpful because it will improve your content as well.
Many people have the misconception that linking out to other sites on a page that you’re trying to rank will make it lose link juice.
This is kind of true in the technical sense of how link juice flows around the web, but it in no way hurts your rankings. The SEO benefits of linking out to external sites are far greater than having no links at all.
For one, Google prefers pages that link out to helpful resources. Nobody likes a site that acts as a dead-end on the internet.
Second, by linking out, you can make connections really fast. A lot of my email relationships with other authority figures in my niches all started from these simple emails.
Here’s how to do it effectively
Within your content, link out to other sites when you can, in places that make sense. When you publish the post, go to every one of these sites, find their email, and let them know you loved their article about x and linked to it in your new post.
If it’s a well written article, you’ll soon find that a certain percentage of them will either tweet your post or link back to your site in a future post. Tweets are more common than links from my own experience.
It’s a great way to promote your content without doing any hard selling of any kind.
4. Interview experts/professionals (non-marketing niche)
We’ve all heard about expert interviews in the marketing niche, but they work just as well in other niches.
The best part is, you don’t even need to speak with them directly and it can all be done over email.
First, find people in your niche who are respected figures. The way to do this is to search around Google and see if they have a blog/website of their own or have a large following on Twitter or Facebook.
It can be a professional, consultant, or even the founder of a large website in your niche.
If they don’t have any of these profiles, I opt not to interview them. The reason we want them to have one of these social channels is so that they share it after we publish it, which they will most likely do.
If you were interviewed on a website about how awesome you are at your job, wouldn’t you be inclined to share that or link back to it?
I’ve seen people even publish a new blog post just to announce that they’ve been interviewed on my niche site.
It works really well.
Interview through email
Having a skype chat and recording is not necessary, unless that’s the type of content you want to produce. All that’s needed is sending them a quick email saying:
Hey ______(name of person),
My name’s Chris and I love your work and I’m a big follower of your blog.
I run _____(name of your site) and would love to feature you for an interview. I think my readers would really benefit from learning more about the way you go about ______(what they do).
I know you’re really busy so I don’t want to take up too much of your time. If it’s okay with you, could I email you some quick interview questions and you can email me back whenever you have some free time to answer them?
I’ll publish the interview shortly after and send you link to take a look.
Also, if you want any links back to some of your works, please include those as well and I’ll make sure to add them in.
Thanks and keep up the great work!
It’s such an easy way to get a really valuable piece of content published on your site, while networking with other respected figures in their niche.
Also, you don’t have to ask them to tweet it out or link to it. They’ll likely do that on their own after it’s published.
A lot of people will say yes they would love to, as it’s more positive exposure for them to get their name out there.
After they agree, just send them a list of 5-10 questions and publish the interview on a blog post when they reply.
When it’s live, send them the link and you’re done.
This is a really smart way to build some high quality articles on your site and attract their audience, who will likely be interested in your site as well since it’s related to the same topic.
Since it’s all handled through email and they’re the ones writing the content, it’s really scalable and you can send out a lot of emails and get a lot of interviews lined up.
5. Disqus Comments
You’ve probably seen Disqus comments before. It’s a blog commenting system that’s growing quickly. The biggest sites are turning to them because it’s more streamlined and helps prevent a lot of automated comment spam software.
It’s the comment system that looks like this:
The best part is, Disqus comments get published immediately (without being held for moderation) and can drive serious traffic from new articles on big blogs.
With the regular comment system (like the one being used on RankXL) where you input your name, email, and URL, these are heavily moderated and the author usually goes through each of them to filter out spam that may have gotten through.
Most of them even have filters set to auto-disregard any comments with a link in them.
Not the case with Disqus.
How to get a lot of traffic with Disqus
The best way is to use Google News to find the newest articles related to your topic. Just do a Google search for your topic on Google News and then go through the sites.
There are usually a lot of traffic going to these pages directly from the News section so it’s pretty sweet to be able to add your site’s URL at the end of the article.
Make sure to leave a valuable comment and only put the URL (with the http:// in front). Don’t use HTML code to put in your anchor text.
For example, simple comments like “Great article. I love your points about xyz and see a lot of other blogs like RankXL (https://rankxl.com) writing about it recently. Enjoy reading your stuff, thanks.”
The URL will automatically be hyperlinked and people who read and scroll down to comments will see it and click through.
Again, don’t just spam your links because they will get deleted eventually. Take the time to at least skim some important points in the article and mention them in the comments to show them you aren’t just making a random spam comment.
The links discussed today aren’t SEO game changers.
They won’t boost your rankings to #1.
Most are no-follow links.
However, they can drive a lot of really targeted traffic to your site and also diversify your site’s link profile.
This is especially helpful for new sites that only get 10-20 visitors a day in the beginning stages.
Using each of these tactics, I’m able to drive up to 500 visitors per day for brand new websites that haven’t even had all their pages indexed in Google yet.
If you continue to focus on building these types of links, you can drive multiple times the traffic your site would normally get if you only focused on rankings on Google.